打造"疗休养+"融合引擎，激活乡村产业振兴 "中国品牌创新发展工程"是由中国互联网新闻中心和中国品牌领袖联盟主办的国家级项目，于2015年3月正式启 动，旨在通过品牌甄选、入围公示及融媒体访谈等形式，联合新华社、人民日报等数十家媒体形成传播矩阵， 以"讲好中国品牌故事，传播中国品牌价值"为宗旨，提升中国品牌竞争力。 2026年是广东省"百县千镇万村高质量发展工程"迈向"五年显著变化"的关键节点。翔顺控股集团(简称翔顺集团)近 日受邀参加 "中国品牌创新发展工程"选题会并接受专题采访;集团总裁潘雄与党委书记、工会主席陈锦嫦重点分享 了企业如何通过深度政企共建，打造农文旅融合与职工疗休养创新模式，赋能乡村振兴、服务地方发展的生动实 践。翔顺控股集团在农文旅产业的发展成果受到与会领导认可，并成功入围该工程。 翔顺集团党委书记、工会主席陈锦嫦向栏目组重点介绍了企业在农文旅融合方面的创新实践。作为广东省云浮市 首批省级职工疗休养基地，翔顺集团紧紧把握广东省职工疗休养政策机遇，成功创新构建了"疗休养基地联动+深 度文旅体验+本土农产品产研销"三位一体的融合发展新路径。通过将象窝茶及当地的新兴不锈钢、新兴凉果等极 具地方特 ...

Core Insights - The event highlighted the integration of sports, healthcare, and tourism in the development of the Qionghai medical and wellness tourism industry [5] - The examination of advanced medical technologies and products at the "Everlasting International Innovation Medical Equipment Exhibition" showcased the vitality of the Hainan Free Trade Port's medical industry [3] Group 1: Event Overview - On December 13, a delegation visited the Boao Lecheng International Medical Tourism Pilot Zone during the 2025 Qionghai Boao Marathon, discussing cooperation opportunities in the medical wellness sector [3] - The delegation included representatives from various medical wellness enterprises and labor union representatives, emphasizing the charm of Qionghai's medical wellness offerings [3] Group 2: Key Participants' Perspectives - The chairman of Huapin Hui International Travel Agency expressed positive impressions of Lecheng, highlighting its ecological environment and integrated services for employee health [4] - The chairman of Shandong Blue Innovation Health Technology Group noted the introduction of world-class medical equipment and technology in Lecheng, aiming to enhance healthcare solutions for complex medical issues [4] Group 3: Promotion and Collaboration - The event served as a platform for promoting Qionghai's medical wellness resources and establishing connections between government and enterprises [5] - The integration of "sports + healthcare + tourism" was a focal point of discussion, with plans for future collaborations on employee sports events [5]