Core Viewpoint - The "Yue Mei Village Evening: Volunteer New Xing" cultural gala showcased the power of volunteerism in rural revitalization, highlighting community engagement and local culture [2][3][38]. Group 1: Event Overview - The event took place on February 12, 2026, in the Mingjing Square of Taqiao Village, New Xing County, attracting nearly a thousand villagers and local leaders [2][7]. - It was co-hosted by the New Xing County Volunteer Service Federation, the New Xing County Youth Volunteer Association, and the Taqiao Village Committee, representing a vibrant practice of the "Yue Mei Village Evening" series [6][7]. Group 2: Volunteer Contributions - Volunteers played a central role in planning, performing, and providing services for the gala, with performances including a lion dance and various skits that illustrated the impact of volunteer work on local youth and community [10][11][17][19]. - The gala featured artistic expressions that emphasized the theme of "Volunteer New Xing," integrating local culture with volunteer efforts [21][23]. Group 3: Community Engagement and Support - The event received strong support from government departments and local businesses, with prizes including local products like milk, tea, and tickets to local attractions, enhancing community spirit [33][35]. - The organizers expressed surprise at the level of attention and support for a volunteer-initiated event, which enriched the cultural life of the villagers and demonstrated a new model for rural cultural revitalization [37][38]. Group 4: Future Initiatives - The "Volunteer New Xing" brand aims to deepen the integration of volunteer services with county development, contributing to broader initiatives like the "Hundred Thousand Project" [40]. - The event is part of a larger initiative by the Guangdong Provincial Social Work Department to stimulate grassroots cultural development across 21 cities, promoting local culture and community participation [43][46][49].

Core Viewpoint - The "Yue Mei Village Evening" cultural event will take place on February 12, 2026, in Taqiao Village, aiming to celebrate the New Year with local cultural performances and community engagement [3][4][39]. Event Details - The event is scheduled for February 12, 2026, from 20:00 to 22:00 at Mingjing Square, Taqiao Village, Xinxing County [7]. - Attendees are encouraged to arrive early for seating and to take care of elderly and children [9][10]. Program Highlights - The event will feature a variety of performances, including traditional lion dances, singing, taekwondo, and modern rap, showcasing local talent and stories [18][20][21]. - There will be over ten performances that blend traditional and modern elements, reflecting the cultural richness of Xinxing [20][21]. Community Engagement - The event emphasizes volunteer spirit and local pride, with performances created and performed by local residents [15][16][26]. - It is supported by local enterprises and organizations, highlighting community collaboration [27][28]. Prizes and Incentives - The event will include four rounds of lucky draws with prizes consisting of local products and cash, encouraging community participation [22][23][25]. Organizational Background - The event is part of a broader initiative by the Guangdong Provincial Government to promote grassroots cultural activities and community involvement in cultural construction [39][40][42].

打造"疗休养+"融合引擎，激活乡村产业振兴 "中国品牌创新发展工程"是由中国互联网新闻中心和中国品牌领袖联盟主办的国家级项目，于2015年3月正式启 动，旨在通过品牌甄选、入围公示及融媒体访谈等形式，联合新华社、人民日报等数十家媒体形成传播矩阵， 以"讲好中国品牌故事，传播中国品牌价值"为宗旨，提升中国品牌竞争力。 2026年是广东省"百县千镇万村高质量发展工程"迈向"五年显著变化"的关键节点。翔顺控股集团(简称翔顺集团)近 日受邀参加 "中国品牌创新发展工程"选题会并接受专题采访;集团总裁潘雄与党委书记、工会主席陈锦嫦重点分享 了企业如何通过深度政企共建，打造农文旅融合与职工疗休养创新模式，赋能乡村振兴、服务地方发展的生动实 践。翔顺控股集团在农文旅产业的发展成果受到与会领导认可，并成功入围该工程。 翔顺集团党委书记、工会主席陈锦嫦向栏目组重点介绍了企业在农文旅融合方面的创新实践。作为广东省云浮市 首批省级职工疗休养基地，翔顺集团紧紧把握广东省职工疗休养政策机遇，成功创新构建了"疗休养基地联动+深 度文旅体验+本土农产品产研销"三位一体的融合发展新路径。通过将象窝茶及当地的新兴不锈钢、新兴凉果等极 具地方特 ...

Group 1 - The event "Civilized Market" held in Guangzhou's Beijing Road business district from December 19 to 28 focuses on the trend of health consumption, featuring exhibitions of traditional Chinese medicine and Guangdong tea culture [2][4] - The event serves as an important platform for industry connection and cultural dissemination, showcasing a variety of health-related products and experiences for visitors [3][4] Group 2 - The tea industry section highlights the combination of traditional tea and innovative products, catering to diverse consumer needs, with significant interest in daily drinkable teas [7][10] - The Yingde black tea industry has surpassed a market value of 10 billion, collaborating with Pop Mart to create innovative beverages that are gaining popularity [13] Group 3 - The Southern medicine section features various Guangdong specialty products, including Chenpi and Huazhou orange, appealing to different consumer demands with both raw materials and processed goods [21][22] - The "Guangdong Three Treasures"—Chenpi, Huazhou orange, and Yangchun sand仁—have attracted numerous distributors, highlighting their quality and regional characteristics suitable for business gifts [24][25] Group 4 - The exhibition includes a range of deep-processed products from the "Cinnamon Capital" of China, showcasing items like cinnamon rice noodles and tea, aimed at increasing consumer awareness [29] - The event also features products from the electric white agarwood sector, with significant interest from Middle Eastern buyers, indicating a growing market for these goods [36][37]

Core Viewpoint - The article highlights the integration of music and local cuisine in the Yunfu-Jiangmen region, showcasing the unique cultural and culinary offerings of the area through the 2025 Guangdong Rural Singer Competition [8][10][72]. Group 1: Event Overview - The 2025 Guangdong Rural Singer Competition is currently being held in the Yunfu-Jiangmen region, emphasizing the area's distinctive "music + food" culture [8][10]. - The event serves as a platform to promote local specialties and culinary culture, attracting both singers and food enthusiasts [11][72]. Group 2: Local Cuisine Highlights - The region is known for its ecological farming, producing high-quality ingredients such as Tianlu black pigs and Sanhuang chickens, which are popular in local dishes [14][15][20]. - Freshwater delicacies like river shrimp and pit snails are prepared using traditional methods, enhancing the local culinary experience [24][25][26]. - The area is also developing a prepared food industry, with companies like Mingji Aquatic Products processing local meats and fish into convenient ready-to-cook products [28][30]. Group 3: Cultural Significance - The event reflects the integration of traditional culture and modern tourism, enhancing the region's visibility and stimulating related industries [73][74]. - The competition encourages visitors to explore the local food culture while enjoying the performances, promoting a vibrant cultural exchange [75][76]. - The combination of music and food is seen as a new chapter in rural revitalization, showcasing the region's openness to visitors [77].

Core Viewpoint - The article highlights the development of Xinxing County in Yunfu City, focusing on its integration of Zen culture, tourism, and modern industries, which has led to significant economic growth and increased recognition as a tourist destination [5][6][49]. Tourism Development - Xinxing County has introduced various tourism brands such as Zen culture tours, hot spring wellness tours, and beautiful countryside tours, attracting over 400,000 visitors and generating a tourism revenue of 285 million yuan [5][3][4]. - The county aims to position itself as a "world Zen tourism and wellness destination," transforming Zen culture into a consumable industry [49][50]. Industrial Growth - Xinxing County's stainless steel products have seen an export value of 1.42 billion yuan in the first half of the year, marking a year-on-year growth of 3.8%, with the county being a major player in this sector [11][12]. - The county has over 130 stainless steel enterprises, with an annual output value nearing 10 billion yuan, and holds a 45% market share in the European and American markets [12][13]. Agricultural and Cultural Integration - The county is focusing on the integration of agriculture, culture, and tourism, with initiatives to enhance the quality of life and economic prosperity through the "Hundred Million Thousand Project" [15][27]. - Xinxing County has developed a balanced industrial structure, with projected agricultural output reaching 15.39 billion yuan in 2024, and a significant contribution from the food processing industry [40][44]. Community Engagement and Events - The county has hosted various events to promote local products and culture, such as the Xinxing Fragrant Lychee Industry Development Conference and other agricultural festivals, enhancing the visibility of local specialties [62][64]. - Sports events like marathons and dragon boat races are utilized to promote tourism and local products, creating a cycle of development that benefits both agriculture and tourism [66][68]. Media and Brand Development - The establishment of the "Media+" alliance aims to enhance the branding and marketing of local agricultural products, facilitating their entry into broader markets [88][95]. - The county is leveraging media partnerships to promote its products and cultural heritage, thereby increasing their market value and visibility [98][102].