Core Viewpoint - The beauty and cosmetic surgery market is expanding due to the increasing demand for "self-care consumption," despite ongoing issues with pricing irregularities in the industry [1][2]. Group 1: Regulatory Developments - The National Healthcare Security Administration has issued a "Guideline for the Pricing of Cosmetic Surgery Medical Services (Trial)," establishing 101 cosmetic surgery projects to standardize pricing and regulate medical institutions' pricing behavior [1][3]. - The guideline does not change the market-adjusted pricing management method but aims to unify pricing items and promote a more transparent and orderly market environment [1]. Group 2: Project Classification and Pricing - The guideline provides detailed classifications for cosmetic surgery projects, such as subdividing lip enhancement into various categories like "red lip" and "lip pearl" [2]. - For well-known projects like hair transplantation, the guideline introduces a "taxi-style pricing scheme," where pricing is based on the number of units beyond a basic charge [2]. Group 3: Industry Impact and Future Directions - The measures are expected to help consumers understand the essence of the technology through project names and address the confusion of "same name, different price" and "same price, different quality" among medical institutions [2]. - The guideline allows qualified medical institutions to set additional and expanded items conditionally, which can facilitate the introduction of new technologies and materials into services [2].