Core Viewpoint - The establishment of a unified pricing guideline for cosmetic surgery in China aims to create a more transparent and orderly market environment, enhancing safety and consumer confidence in the beauty industry [1][3][10]. Group 1: Market Overview - The cosmetic surgery market in China is projected to reach nearly 300 billion yuan by 2024, indicating significant market vitality and potential [1]. - The new pricing guideline is expected to standardize pricing projects, making medical bills clearer for consumers and reducing confusion in the pricing of cosmetic procedures [3][5]. Group 2: Pricing Standardization - The National Healthcare Security Administration has released a guideline that unifies pricing projects for cosmetic surgery, allowing medical institutions to set reasonable prices independently [3][5]. - The guideline aims to simplify the naming of procedures, making it easier for consumers to understand the technical principles behind treatments [5][6]. Group 3: Inclusion of New Technologies - The pricing guideline is designed to accommodate new technologies and materials in the cosmetic surgery field, allowing for the inclusion of various new injection materials under the same pricing project [6][7]. - Medical institutions are permitted to establish additional charges for new services, enhancing their ability to meet personalized consumer demands [7]. Group 4: Emphasis on Quality and Safety - The guideline reflects the value of technical skills and labor in cosmetic procedures, promoting overall improvement in the quality of medical services [10]. - It is emphasized that cosmetic surgery is a medical practice with inherent risks, and consumers are encouraged to choose reputable medical institutions and experienced practitioners [10].

Core Viewpoint - The beauty and cosmetic surgery market is expanding due to the increasing demand for "self-care consumption," despite ongoing issues with pricing irregularities in the industry [1][2]. Group 1: Regulatory Developments - The National Healthcare Security Administration has issued a "Guideline for the Pricing of Cosmetic Surgery Medical Services (Trial)," establishing 101 cosmetic surgery projects to standardize pricing and regulate medical institutions' pricing behavior [1][3]. - The guideline does not change the market-adjusted pricing management method but aims to unify pricing items and promote a more transparent and orderly market environment [1]. Group 2: Project Classification and Pricing - The guideline provides detailed classifications for cosmetic surgery projects, such as subdividing lip enhancement into various categories like "red lip" and "lip pearl" [2]. - For well-known projects like hair transplantation, the guideline introduces a "taxi-style pricing scheme," where pricing is based on the number of units beyond a basic charge [2]. Group 3: Industry Impact and Future Directions - The measures are expected to help consumers understand the essence of the technology through project names and address the confusion of "same name, different price" and "same price, different quality" among medical institutions [2]. - The guideline allows qualified medical institutions to set additional and expanded items conditionally, which can facilitate the introduction of new technologies and materials into services [2].