Core Viewpoint - The article discusses the rising trend of cosmetic surgery among younger generations in China, highlighting the psychological release it provides rather than a complete transformation of self [3][43]. Industry Overview - The Chinese medical beauty market is projected to reach a scale of 350 to 400 billion yuan by 2025, with Generation Z (born after 1995) contributing 62% of the consumption share, averaging an annual expenditure of 28,000 yuan, significantly higher than the "post-80s" generation [9][10]. - The demand for medical beauty services is rapidly increasing, leading to the growth of companies like Huaxi Biological, Aimeike, and Haohai Biological, which are referred to as the "three swordsmen of medical beauty" due to their high profit margins comparable to that of Moutai [10]. Consumer Behavior - Young consumers are increasingly seeking cosmetic procedures as a means of personal expression and self-improvement, often driven by social media influences and peer comparisons [17][39]. - The trend has shifted from invasive surgeries to "light medical beauty," where non-surgical procedures are preferred, reflecting a desire for natural and comfortable appearances [26][30]. Psychological Aspects - The article emphasizes that many young individuals view cosmetic surgery as a solution to their insecurities, often influenced by societal standards of beauty propagated through social media [39][41]. - The experiences of individuals like Chuyu and Yezi illustrate that cosmetic surgery can lead to a psychological release, allowing them to accept themselves better and reduce self-criticism [43]. Market Trends - There is a notable trend of younger individuals, particularly high school and university graduates, seeking cosmetic enhancements as part of their transition into adulthood, often viewing it as a necessary step for confidence in job hunting and social interactions [24][25]. - The article also highlights the increasing prevalence of non-surgical procedures, which are perceived as less risky and more accessible, contributing to the growing popularity of the medical beauty industry among the youth [26][29].

Core Viewpoint - The article discusses the rising trend of cosmetic surgery among young people in China, particularly focusing on the motivations and psychological impacts behind their decisions to undergo procedures like double eyelid surgery. It highlights how social media influences perceptions of beauty and self-worth, leading to increased demand for cosmetic enhancements among the younger generation [7][50][54]. Group 1: Market Overview - The Chinese medical beauty market is projected to reach a scale of 350 to 400 billion yuan by 2025, with Generation Z (born after 1995) contributing 62% of the consumption share, averaging an annual expenditure of 28,000 yuan, significantly higher than the "post-80s" generation [7][9]. - The demand for medical beauty services is rapidly increasing, leading to the emergence of companies like Huaxi Biological, Aimeike, and Haohai Biological, which are referred to as the "three swordsmen of medical beauty" due to their high profit margins and market presence [9][29]. Group 2: Changing Attitudes Towards Cosmetic Surgery - There is a noticeable shift in attitudes towards cosmetic surgery, with younger individuals increasingly seeking "light medical beauty" options rather than invasive surgeries. This trend reflects a desire for natural-looking enhancements rather than dramatic changes [27][29]. - The acceptance of cosmetic procedures has evolved, with many young people now viewing them as routine, akin to dental corrections, and not requiring justification for their choices [49][54]. Group 3: Psychological Factors - The article emphasizes that many young individuals experience a form of psychological anxiety regarding their appearance, often exacerbated by social media portrayals of beauty standards. This anxiety can lead to a desire for cosmetic procedures as a means of self-improvement [50][53]. - The narrative illustrates that for some individuals, cosmetic surgery serves as a way to alleviate long-standing self-criticism and to embrace their current selves, rather than a complete transformation [54].