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我无比怀念2015年的游戏行业
3 6 Ke· 2025-10-08 04:38
Core Insights - The article reflects on the evolution of the mobile gaming industry over the past decade, highlighting significant changes in game mechanics, monetization strategies, and market dynamics [1][3][5]. Industry Evolution - The gaming industry has shifted from a focus on "artistic works" to a more formulaic approach driven by monetization strategies such as "red dot packages" and "big factory X sets" [3][5]. - The transformation of classic mobile games into hybrid genres like roguelike + X and SLG + X has become prevalent, indicating a trend towards diversified gameplay [5][11]. Notable Games and Trends - Two notable mobile games from 2015, "Jubao" and "BlazBlue: Chrono Phantasma," exemplified the industry's focus on quality and innovation, though the latter faced challenges leading to team dissolution [5][7]. - "Honor of Kings," initially launched under different names, has become a dominant force in the mobile gaming market, showcasing the unpredictable nature of game success [9][11]. Market Dynamics - The year 2015 marked the end of the "wild era" in the domestic mobile gaming industry, with significant legal actions against games like "Dota Legend" signaling a shift towards valuing intellectual property [9][11]. - The emergence of new game genres and the rise of major players like Tencent and NetEase have solidified a competitive landscape, limiting opportunities for smaller developers [11][12]. Cultural Impact - The article notes the cultural significance of mobile games, with controversies and community dynamics shaping player experiences and industry standards [12][14]. - The nostalgia for the chaotic yet vibrant gaming environment of 2015 is palpable, as it was a time filled with opportunities and impending regulatory changes [14][15].