在"金币兑换礼品""项目投资分红"的诱惑下，来自安徽阜阳的阿井（化名）将通过网络借贷弄来的钱，全投进了一款名叫"云悦动"App里，不料血本无归。 7月6日，包括阿井在内的多名"云悦动"App用户向南都、N视频记者讲述了遭遇：下载App后，他们便一步步被其中的小恩小惠蒙蔽。通过"走路换金币兑礼 品"成功得到兑换的米、油等礼品后，用户们建立了对App的初步信任；同时，App向他们推送以"国企"助农为噱头的短期投资项目并成功赚取分红，拿到实 实在在好处的用户彻底信任了App。 一段时间后，阿井尝试用金币在App内兑换实物，竟然真的成功收到物品。"我换到了一袋大米和食用油。"当被问及米和油的品质如何时，阿井回忆 道，"就是超市里卖的那种。" "App里的东西有很多，确实挺诱人的。"阿井表示，虽然前期将信将疑，但因为成功领到一些小礼品，内心的警惕也被降低了。 与阿井的遭遇类似，在河北石家庄工作的阿伟（化名），3月底下载了"云悦动"App。他用金币换了电子产品，"手机和Pad"。 "云悦动"App推送的投资项目。 以"走路换礼品"诱惑用户 今年4月，在安徽阜阳工作的阿井（化名）下载了"云悦动"App，"广告说签到、走路就 ...

Group 1 - The core viewpoint of the articles emphasizes the integration of corporate culture with rural revitalization, positioning the company as a benchmark in the industry for "cultural leadership and value co-existence" [1][3] - The company is set to go public in late July, highlighting its "cultural + capital" dual-driven strategy, which aims to redefine the social value of shared farms by combining capital market rules with cultural revitalization missions [3] - The company has established a "three-dimensional cultural landing system" that deeply integrates corporate culture with rural culture, fostering a dual growth system of "rural practice + value recognition" among employees [3] Group 2 - The company aims to transcend commercial attributes and become a carrier of cultural heritage and a bond of value consensus, signaling a transformation in the industry towards "cultural empowerment and value co-existence" [5] - The chairman emphasized that corporate culture should serve as a spiritual link connecting urban and rural areas, reinforcing the company's commitment to cultural responsibility as it approaches its IPO [3] - The company has a talent pool where 70% of middle management possesses experience in managing rural cultural projects, creating a team that is knowledgeable in culture, operationally skilled, and innovative [3]