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聚象生活APP宣布上市计划重塑农业投资价值坐标系
Sou Hu Cai Jing· 2025-06-06 02:25
Group 1 - The core viewpoint of the articles emphasizes the integration of corporate culture with rural revitalization, positioning the company as a benchmark in the industry for "cultural leadership and value co-existence" [1][3] - The company is set to go public in late July, highlighting its "cultural + capital" dual-driven strategy, which aims to redefine the social value of shared farms by combining capital market rules with cultural revitalization missions [3] - The company has established a "three-dimensional cultural landing system" that deeply integrates corporate culture with rural culture, fostering a dual growth system of "rural practice + value recognition" among employees [3] Group 2 - The company aims to transcend commercial attributes and become a carrier of cultural heritage and a bond of value consensus, signaling a transformation in the industry towards "cultural empowerment and value co-existence" [5] - The chairman emphasized that corporate culture should serve as a spiritual link connecting urban and rural areas, reinforcing the company's commitment to cultural responsibility as it approaches its IPO [3] - The company has a talent pool where 70% of middle management possesses experience in managing rural cultural projects, creating a team that is knowledgeable in culture, operationally skilled, and innovative [3]
聚象生活拟定上市“三早原则” 重塑农业发展新格局
Sou Hu Wang· 2025-05-30 02:18
Core Viewpoint - The company, 聚象生活, is navigating the intersection of rural revitalization strategy and financial regulation, establishing a compliance-based and user-centric model to enter the capital market's deeper waters [1] Group 1: Compliance and User-Centric Approach - 聚象生活 has built a comprehensive compliance system in the shared farm sector, setting a benchmark for "compliance operation + user supremacy" during the industry's reshuffling period [1][3] - The company emphasizes a "user value first" strategy by launching the "Rural Investment Steward" service, offering tailored investment plans based on user risk preferences [5] Group 2: Team Composition and Expertise - The core team of 聚象生活 consists of members from prestigious institutions like Morgan Stanley, 中化农业, and Tencent, with 70% holding master's degrees, combining knowledge of financial markets and agricultural cycles [3] - The investment research team has an average of over 10 years of financial risk control experience, successfully reducing investor losses by 25% during the 2024 Hainan typhoon season through a combination of agricultural futures hedging and weather insurance [3] Group 3: Innovative User Engagement - The company has developed a "24-hour response" mechanism for farm investment consulting and established "Rural Experience Officer" positions to create engaging content for urban investors [3] - A "Creative Rural Fund" has been set up, allowing users to submit innovative farm proposals for funding support, creating a closed loop of "user suggestions - commercial implementation - profit sharing" [5] Group 4: Training and Cross-Disciplinary Development - The CEO of 聚象生活 highlights a "dual-track training system," where financial background employees undergo 60 days of on-site farm practice, while agricultural background employees must obtain financial certifications like CFA, fostering innovation in product offerings [6] - This cross-disciplinary training has led to an increase in annualized returns for investors by 30% through the introduction of composite products [6]
共享农庄来了“考察队”
Xin Hua Ri Bao· 2025-05-04 22:23
Group 1 - The shared farm in Suzhou High-tech Zone is attracting visitors and potential partnerships, showcasing a blend of agricultural activities and leisure experiences [1][2] - The farm offers various rental options for small plots of land, allowing families to grow their own vegetables and flowers, with prices ranging from 688 yuan for 11 square meters to 1380 yuan for 33 square meters [1] - The farm owner, who transitioned from a different profession, has invested over 500,000 yuan in the farm's design and setup, aiming to enhance the local tourism and cultural experience [1][2] Group 2 - The farm's strategy includes expanding into team-building, educational experiences, and collaborative opportunities with nearby hotels and guesthouses, promoting resource sharing for mutual benefits [2] - The local community is experiencing increased interest and foot traffic, with many visitors inquiring about rental options and potential collaborations, indicating a growing popularity of the area [3] - The local party secretary expresses confidence in the village's future, noting that the diversification of activities will attract more visitors and enhance the community's vibrancy [3]