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2025年中国牛排行业发展历程、产业链图谱、市场规模、竞争格局及发展趋势研判:平价化、快餐化趋势明显[图]
Chan Ye Xin Xi Wang· 2025-08-08 01:36
Overview - The steak has transitioned from a special occasion dish to a daily dining choice in China, driven by the increasing acceptance and recognition among consumers, especially the younger generation [1][10] - The demand for steak is further boosted by rising health consciousness, as beef is perceived as a high-protein, low-fat meat option that aligns with modern dietary preferences [1][10] - The market for steak is expected to grow, with the industry projected to reach a market size of 35.9 billion yuan in 2024, reflecting a year-on-year growth of 5.28%, and is anticipated to surpass 37 billion yuan in 2025 [1][10] Development History - Western cuisine, including steak, began to enter the Chinese market in the late Qing Dynasty, initially catering to the elite and gradually becoming more accessible to the general public post-economic reforms [4] - The 1990s saw the emergence of affordable steakhouse brands like Haoke Lai and Haoxiang Lai, which broadened the consumer base [4] - The early 21st century introduced brands focusing on business dining, enhancing consumer awareness and acceptance of steak as a distinct market segment [4] - Recent years have witnessed the rise of online steak sales and diverse offline dining models, transforming steak from a luxury item to an affordable consumer good [4] Industry Chain - The upstream of the steak industry includes beef, seasonings, processing equipment, and packaging materials, while the downstream encompasses dining, takeout, and retail channels [6] - Consumers can enjoy steak in various settings, including restaurants, steakhouses, hotels, and through retail channels like supermarkets and e-commerce [6] Current Development - The steak industry is experiencing a shift towards more affordable dining options, with an increasing number of steak brands adopting a more accessible and consumer-friendly approach [10] - The proportion of steak outlets with an average spending of under 50 yuan is on the rise, allowing steak to become part of everyday life for more consumers [10] Competitive Landscape - The steak market in China features a diverse competitive landscape characterized by both high-end and mass-market players [12] - High-end brands like Wangpin Steak and Morton Steakhouse lead the premium segment, while mass-market brands such as Haoke Lai and Haoxiang Lai dominate the affordable sector [12][14] Industry Trends - The trend of democratizing steak consumption is expected to continue, with more brands likely to follow suit, promoting steak as a common consumer product [20] - Street and stall steak offerings are gaining popularity due to their affordability and casual dining experience, further integrating steak into daily eating habits [20] - The demand for convenient dining options is driving the exploration of "fast food" models in steak restaurants, with a focus on quick service and takeout options [20]
关税战下,酒店餐饮正在悄悄涨价
Hu Xiu· 2025-04-29 00:06
Core Viewpoint - The article discusses the rising prices in Beijing's hotel dining sector, primarily driven by increased costs of imported beef and other food materials due to trade tensions and supply chain disruptions. Group 1: Price Increases - The price of a signature ribeye steak at a well-known restaurant in Beijing has increased from over 300 yuan to 420 yuan, indicating a significant price adjustment [4][5][11] - Many high-end hotels in Beijing are adjusting their menus and prices, reflecting a broader trend of rising costs across the industry [11][12] Group 2: Causes of Price Increases - The increase in food prices is attributed to a reduction in the supply of imported beef, pork, and soybeans due to trade tensions, leading to higher raw material costs [13][17] - Recent data shows a 12.3% year-on-year decline in imported beef, with March imports dropping to 210,000 tons [15] - The cost of imported beef from countries like Brazil, Argentina, and Australia has risen by 15% to 25% [17] Group 3: Impact on the Industry - High-end hotels are particularly affected due to their reliance on imported ingredients, with average customer spending ranging from 300 yuan to over 1,000 yuan [16] - The rising costs force hotels to make difficult choices between increasing prices or compromising on quality, which could lead to customer dissatisfaction [30][31] - The supply chain's unpredictability adds pressure, with delays in receiving high-quality ingredients becoming common [33] Group 4: Consumer Perception - Customers may not understand the reasons behind price increases, leading to potential backlash if they perceive a decline in quality [34] - The article suggests that the changes in pricing and quality will become more apparent in everyday dining experiences, reflecting broader economic trends [38][39]