Core Viewpoint - The company achieved a significant growth in revenue and net profit in H1 2025, driven by strong performance in storage and charging categories, and is optimistic about future product innovations and channel network development [1][2]. Financial Performance - In H1 2025, the company reported revenue of 3.86 billion yuan, a year-on-year increase of 40.6%, and a net profit attributable to shareholders of 275 million yuan, up 32.7%. The non-recurring net profit was 259 million yuan, reflecting a growth of 28.9% [2]. - The quarterly revenue growth rates for Q1 and Q2 were 42% and 39.4%, respectively, while net profit growth rates were 47.2% and 18.7%. The non-recurring profit growth rates were 44.5% and 13.8% [3]. - The gross margin for H1 was 37%, a decrease of 1.44 percentage points, with specific margins for various categories: charging (36.2%), transmission (40.1%), audio-video (40.8%), storage (27.7%), and mobile peripherals (35.6%) [3]. Product and Channel Development - The company launched several key products, including the energy-packed Pro series fast-charging power banks, a high-power 500W GaN desktop charger, and the HiTuneMax6 headphones featuring AI capabilities. Additionally, a new NAS private cloud model was introduced at an accessible price point [5]. - The company is expanding its channel presence internationally, having entered major retail chains such as Walmart, Costco, and Bestbuy in the US, as well as Media Markt in Europe and Bic Camera in Japan [5]. Segment Performance - In H1 2025, revenue by category showed strong growth: charging (1.43 billion yuan, +44.4%), transmission (1.03 billion yuan, +29%), audio-video (630 million yuan, +28.2%), storage (415 million yuan, +125%), and mobile peripherals (304 million yuan, +28.9%) [4]. - Revenue by channel indicated that Amazon generated 1.33 billion yuan (+42.2%), JD.com 513 million yuan (+20.2%), and Tmall 425 million yuan (+21.9%). Offline sales reached 1.01 billion yuan (+52.9%) [4]. - Geographically, domestic revenue was 1.56 billion yuan (+27.4%), while overseas revenue was 2.29 billion yuan (+51.4%) [4].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - In the first half of 2025, the company achieved a revenue of 3.857 billion yuan, representing a year-on-year increase of 40.6%. The net profit attributable to the parent company was 275 million yuan, up 32.74% year-on-year [7] - The company is recognized as a leader in consumer electronics exports in China, with significant growth expected from new NAS products and the expansion of offline channels [7] - The revenue forecast for 2025 has been adjusted upwards due to high growth expectations, while the net profit forecast has been slightly lowered due to increased short-term expenses [7] Revenue and Profit Forecast - Total revenue is projected to reach 8.661 billion yuan in 2025, with a year-on-year growth of 40.38% [1] - The net profit attributable to the parent company is expected to be 619.23 million yuan in 2025, reflecting a year-on-year increase of 33.95% [1] - The earnings per share (EPS) is forecasted to be 1.49 yuan in 2025, with a price-to-earnings (P/E) ratio of 45.23 based on the latest diluted EPS [1] Product Performance - The storage category, particularly NAS products, saw a remarkable revenue increase of 125.13% year-on-year, contributing 410 million yuan to total revenue [7] - Charging products generated 1.43 billion yuan in revenue, up 44.39% year-on-year, while transmission products achieved 1.03 billion yuan, growing by 29% [7] Channel Expansion - Online sales reached 2.85 billion yuan, a year-on-year increase of 36.8%, with Amazon contributing 1.33 billion yuan, up 42.24% [7] - Offline sales grew significantly, reaching 1.01 billion yuan, up 52.9%, with successful entry into major retail chains in the US and Europe [7]