Core Viewpoint - The company, Shenzhen Ugreen Technology Co., Ltd., has engaged with 32 institutions and 89 participants during a recent investor research event, highlighting its revenue distribution and overseas expansion strategies. Group 1: Revenue Insights - In the first half of the year, Ugreen's revenue from major domestic e-commerce platforms was as follows: Tmall generated 425 million yuan, accounting for 11.01% of main business revenue; JD.com generated 513 million yuan, accounting for 13.30% of main business revenue [1]. Group 2: Overseas Expansion Strategy - Ugreen has established a presence in Hong Kong, the United States, and Germany to enhance its overseas market penetration. The company plans to recruit management and sales talents with international experience and strong marketing skills, while also optimizing its compensation management system to attract and retain top talent [2]. Group 3: Historical Development - Founded in 2012, Ugreen began its brand development by entering major domestic e-commerce platforms like Tmall and JD.com. From 2013 to 2015, the company expanded globally by joining international platforms like Amazon and building offline distribution networks. Between 2016 and 2019, it focused on product design and supply chain enhancements. From 2020 to 2023, Ugreen deepened its brand strategy and localization efforts, and since 2024, it has continued to enhance brand localization and announced a global brand ambassador [3]. Group 4: Product Offering - Ugreen's NAS products cover a full range from entry-level to mid-to-high-end, with prices starting from around 1,000 yuan to several thousand yuan. The entry-level products are cost-effective and suitable for general users, while mid-to-high-end products cater to small businesses or individuals with higher data storage needs [4]. Group 5: Production Model - Ugreen has developed a dual-driven smart supply chain system comprising "outsourced finished product procurement + self-production." The company has strengthened its self-production capabilities through its subsidiaries, with self-production accounting for over 20% and outsourced production for about 70% in recent years [5]. Group 6: Audio and Video Product Highlights - Ugreen's audio and video product line includes various types of headphones and microphones. New products include the T6s×Xiaolong Green co-branded headphones with deep noise cancellation and high-resolution sound; the HiTune T6s headphones, which received a national A-level 52dB noise reduction certification; the HiTune Max6 headphones featuring AI real-time translation; the HiTune S7 headphones designed for sports with lightweight and waterproof features; and the HiTune S8 headphones that combine active noise cancellation with AI capabilities for a comfortable and interactive experience [6].

Core Viewpoint - The company achieved a significant growth in revenue and net profit in H1 2025, driven by strong performance in storage and charging categories, and is optimistic about future product innovations and channel network development [1][2]. Financial Performance - In H1 2025, the company reported revenue of 3.86 billion yuan, a year-on-year increase of 40.6%, and a net profit attributable to shareholders of 275 million yuan, up 32.7%. The non-recurring net profit was 259 million yuan, reflecting a growth of 28.9% [2]. - The quarterly revenue growth rates for Q1 and Q2 were 42% and 39.4%, respectively, while net profit growth rates were 47.2% and 18.7%. The non-recurring profit growth rates were 44.5% and 13.8% [3]. - The gross margin for H1 was 37%, a decrease of 1.44 percentage points, with specific margins for various categories: charging (36.2%), transmission (40.1%), audio-video (40.8%), storage (27.7%), and mobile peripherals (35.6%) [3]. Product and Channel Development - The company launched several key products, including the energy-packed Pro series fast-charging power banks, a high-power 500W GaN desktop charger, and the HiTuneMax6 headphones featuring AI capabilities. Additionally, a new NAS private cloud model was introduced at an accessible price point [5]. - The company is expanding its channel presence internationally, having entered major retail chains such as Walmart, Costco, and Bestbuy in the US, as well as Media Markt in Europe and Bic Camera in Japan [5]. Segment Performance - In H1 2025, revenue by category showed strong growth: charging (1.43 billion yuan, +44.4%), transmission (1.03 billion yuan, +29%), audio-video (630 million yuan, +28.2%), storage (415 million yuan, +125%), and mobile peripherals (304 million yuan, +28.9%) [4]. - Revenue by channel indicated that Amazon generated 1.33 billion yuan (+42.2%), JD.com 513 million yuan (+20.2%), and Tmall 425 million yuan (+21.9%). Offline sales reached 1.01 billion yuan (+52.9%) [4]. - Geographically, domestic revenue was 1.56 billion yuan (+27.4%), while overseas revenue was 2.29 billion yuan (+51.4%) [4].