Core Viewpoint - The company's 1H25 performance fell short of expectations, with significant declines in revenue and net profit due to lower sales and rigid operating expenses [1][2]. Revenue Performance - In 1H25, the company reported revenue of 385 million yuan, a year-on-year decrease of 36%, primarily driven by a decline in online sales [2]. - The company's online sales through major platforms like Tmall and JD.com saw a drop of over 50% [2]. - Key product categories, including shoulder, scalp, eye, and back massagers, experienced substantial revenue declines [2]. Product Innovation - The company launched several new products in 1H25, including the Ginger Bamboo A3 and various massagers, aiming to leverage innovation as a competitive advantage [2]. - There is an expectation for a breakout product similar to the successful Neck N5 Mini from 2023 to improve business performance [2]. Financial Analysis - The gross margin for 1H25 was 62.8%, an increase of 0.8 percentage points year-on-year, attributed to product mix and improved performance in higher-margin offline direct sales [2]. - Despite the gross margin improvement, the period expense ratio increased by 11.6 percentage points to 70.8%, leading to a net profit margin of -9.4% [2]. Business Model Upgrade - As of 1H25, the company has established 125 direct stores and 77 franchise stores globally, focusing on high-traffic areas [3]. - A new business model combining "technology products + quick-effect massage" is being introduced in physical stores to enhance customer traffic and store efficiency [3]. - The company has also opened six "Relax Moment" stores in cities like Shenzhen and Guangzhou, emphasizing service-oriented offerings [3]. Profit Forecast and Valuation - Due to weak current profitability, the net profit forecast for 2025 has been reduced by 88% to 4.83 million yuan, while the 2026 net profit estimate remains unchanged at 72.36 million yuan [4]. - The company is expected to be in a business transformation phase in 2025, making the valuation for that year less relevant, thus shifting focus to 2026 with a target price increase of 33% to 37.89 yuan, reflecting a 45x P/E ratio for 2026 [4].

Core Insights - The company reported a revenue of 385 million yuan for the first half of 2025, with R&D investment amounting to 27.02 million yuan, representing 7.02% of total revenue [1] - The company is deepening its core strategy of "technology empowering health" through multiple technological breakthroughs and an enriched product matrix, solidifying its leading position in the smart health hardware sector [1] R&D and Product Development - The company increased its R&D investment to 27.02 million yuan in the first half of the year, employing a total of 113 R&D personnel, including core technical expert Wan Yong, who holds over 200 patents [1] - Several new products were launched during the reporting period, including the Jiang Xiaozhu A3, HAIR3 head massager, iFoot5 foot massager, Y3pro waist massager, Scalp5 scalp massager, and T1 leg massager, alongside successful upgrades of key products like neck, eye, and shoulder massagers [1] Technological Breakthroughs - The company achieved breakthroughs in various technological fields, such as integrating low-level laser therapy (LLLT) with smart massage combs for scalp health, which has been registered with the FDA for entry into the high-end health market in Europe and the U.S. [2] - In the sleep health sector, the company developed a "hardware + content + service" solution, creating a closed-loop sleep health management system that combines smart hardware, immersive sleep music, and cloud health models [2] - The company made advancements in modernizing traditional Chinese medicine with innovations like "moxibustion carbon technology" and "meridian sound therapy system" [2] AI Integration - The company is embracing the AI development trend, making AI intelligence a core focus of product R&D, with a newly upgraded traditional Chinese medicine constitution identification model that utilizes AI analysis of tongue and pulse [2] - This model will enable real-time generation of constitution reports through data from smart wearable devices, laying the groundwork for the future launch of an AI health steward, achieving a complete cycle of "monitoring - analysis - intervention suggestions - product linkage" [2]