一个个各具代表性重大项目，如同一面面棱镜，从不同维度折射出济南在夯实工业根基、孕育新质生产 力、提升城市能级上的坚定步伐与清晰逻辑。它们不仅仅是一家企业、一个行业发展壮大的重要一环， 更是观察济南如何在新一轮城市竞争中"塑优势、抢先机"的生动窗口。 在强链补链中锻造"产业脊梁" 项目是经济发展的"压舱石"，更是城市向未来冲刺的"起跑器"。 当时间的指针行至2025年末，回望济南"项目提升年"的奋进轨迹，超过1万平方公里的热土上，处处涌 动着建设的热潮，澎湃着发展的动能。从高端智造车间到前沿研发平台，一批投资规模大、科技含量 高、带动能力强的重点项目，正从蓝图变为现实，重塑着这座城市的产业肌理与竞争格局。 链条的强化，离不开枢纽型项目的引入。汇川技术（300124）年产6000台工程型变频器项目的投产，填 补了济南高压变频器生产制造的产业空白。作为国内工业自动化控制领域的绝对龙头，汇川技术在北方 布局的首个生产基地选择济南，其本身就是对城市产业生态的认可。这里生产的工程型变频器，是冶 金、化工、矿山等重工业领域的"心脏"与"大脑"。项目的落地，不仅带来了先进的生产线与技术，更将 吸引一系列上下游配套企业聚集，强 ...

Core Insights - The health nutrition industry is undergoing structural transformation due to heightened health awareness, stricter regulations, and a return to rational consumption, leading brands to adjust pricing, optimize inventory, and focus on channel and profit model reconstruction [1][2]. Industry Overview - The health nutrition industry is entering a high-quality development phase in 2024, driven by policy, economic, capital, and technological synergies [10]. - Regulatory bodies are enhancing the registration and filing standards for health nutrition products, increasing oversight across production and sales [11]. Product Category Situation - The industry is focusing on four core consumer groups: middle-aged working individuals, high-net-worth individuals, rehabilitation needs, and the elderly [52]. - Key product categories gaining attention include immune enhancement, joint and bone care, and probiotics, while categories like anti-aging are experiencing a decline [54][56]. Financing Trends - In 2024, the number of financing events in the health nutrition industry decreased, but the total financing amount increased, with upstream companies, particularly probiotic suppliers, being favored by investors [16][17]. - The financing amount rose by 3.21 billion yuan despite a reduction in the number of financing events [18]. Sales Channel Dynamics - Private domain e-commerce has surpassed traditional pharmaceutical chains for the first time, with platforms like Douyin Global Purchase emerging as significant players in the cross-border B2C market [2][30]. - Retailers are increasingly adopting a "direct procurement" model, with over 25% of retailers sourcing products directly from manufacturers [31]. Strategic Adjustments - In response to market pressures, 60% of small and medium-sized enterprises are reducing R&D investments and shifting towards OEM models to maintain cash flow [27]. - Major brands are enhancing their channel, product, and marketing strategies, focusing on dual strategies of high-end and affordable products [26]. Consumer Preferences - The average transaction price for core products in the health nutrition sector has significantly decreased, with 31% of companies reporting prices in the 50-100 yuan range in 2024, up 17.22% from 2023 [14][15]. - The demand for personalized and functional health products is rising, particularly among younger consumers and new parents [81][84]. Future Outlook - By 2025, nearly 42% of companies anticipate that tightening policies and consumer downgrade will hinder rapid growth in the industry [35]. - Brands are expected to shift their focus towards value-driven strategies, including price adjustments and new channel explorations, to sustain growth [37][41].