Core Viewpoint - Noon plans to pursue a dual listing in the UAE and Saudi Arabia within two years, aiming to become one of the first large digital enterprises to go public in the region, as the company approaches profitability [1][4]. Company Overview - Founded in 2016, Noon has raised a total of $2.7 billion, with a valuation nearing $10 billion, and operates in Saudi Arabia, the UAE, and Egypt [3]. - The company has rapidly expanded its workforce to approximately 40,000 delivery personnel, with a projected gross merchandise volume (GMV) of $5 to $6 billion in 2024 [3]. Expansion Strategy - Improving operational efficiency is central to Noon’s strategy, which includes testing autonomous delivery vehicles to reduce costs and potentially halve the number of delivery personnel by 2027 [4]. - Noon is also considering mergers and acquisitions, with India identified as a potential expansion target [4]. Market Position and Challenges - Despite its growth, Noon faces intense competition from Amazon, Shein, IKEA, and Meituan, and has not yet achieved high profitability [3][5]. - The company's entry into the fresh food delivery sector has increased GMV and market share in the grocery category, but has also impacted profit margins due to lower average order values and ongoing logistics investments [5].