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2025年连锁便利店创新案例集-中国连锁经营协会
Sou Hu Cai Jing· 2025-05-17 11:51
Core Insights - The report titled "2025 Innovation Case Collection of Chain Convenience Stores" focuses on innovative practices in China's convenience store industry, covering seven key areas including digital empowerment, store operations, membership and private domain operations, organizational and human resource management, product development, supply chain and logistics, and cross-industry cooperation and business model innovation [1][2][3]. Digital Empowerment - Meiyijia has integrated AI-Native technology to create smart stores, achieving over 20% reduction in energy consumption and a 10%-20% increase in marketing effectiveness [1][2]. - Tangjiu Convenience has intercepted over 47,000 instances of expired product sales through a system designed to manage near-expiry goods, resulting in zero customer complaints [2][3]. Store Operations - Wanjia Convenience has improved peak hour customer spending to 9.9 yuan and increased checkout efficiency by 40% through innovative cash register practices [1][2]. - Lawson's store inspection mini-program has standardized inspection processes and utilized AI image recognition to enhance store management efficiency and customer complaint handling speed [1][2]. Membership and Private Domain Operations - Wanyizhi has established a system combining "store as touchpoint + community as service + data as decision-making," reducing the repurchase cycle for private domain users to 3.2 days and cutting delivery costs by 62% [2][3]. - Sinopec Henan has achieved a monthly sales average of 87,000 sets for its membership rights package through "non-oil + oil product" marketing, with a return on investment ratio of 2.0 [2][3]. Organizational and Human Resource Management - Yidu Convenience has developed a systematic human resource management framework, increasing personnel efficiency by 60%, reducing employee turnover by 15%, and improving performance ratings by 20% [2][3]. Product Development - Wanjia Convenience launched its private label "Kou Liang Tea," achieving a 12% sales share and a 35% repurchase rate in trial areas through lightweight design and scenario-based marketing [2][3]. - Sinopec Hainan developed the "Island Style" beverage series, leveraging local resources to achieve growth in non-oil business revenue and gross profit [2][3]. Supply Chain and Logistics - Fujian Bai Nian Wanjia's intelligent logistics distribution center has doubled space utilization and increased inventory turnover from 6 times per year to 11.2 times per year [2][3]. - Meirong Convenience has reduced single-store inspection time from 2 hours to 40 minutes through innovative box-cutting operations, achieving an error rate of 0.001% [2][3]. Cross-Industry Cooperation and Business Model Innovation - Hainan Lawson partnered with Taoli to create the "Little Chef Creative Workshop," increasing the family customer base to 65% and achieving nationwide UGC content dissemination [2][3]. - Shanshan Convenience collaborated with Chengfa Energy to create an "People, Car, Life" ecosystem at gas stations, resulting in a 24% year-on-year sales increase [2][3]. - Zhongbai Convenience established a campus supermarket in collaboration with universities, creating a training base that benefits both talent development and sales channel expansion [2][3].