Core Viewpoint - Li Auto's Q3 2025 profitability has been impacted by the Mega recall, leading to a revision of revenue and profit forecasts for the coming years while maintaining a "Buy" rating [1][2]. Financial Performance - In Q3 2025, Li Auto reported revenue of 27.4 billion yuan, a year-on-year decrease of 36% and a quarter-on-quarter decrease of 10% [1]. - The net loss for Q3 2025 was 620 million yuan, marking a shift to a loss compared to previous quarters [1]. - Vehicle deliveries in Q3 2025 totaled 93,000 units, down 39% year-on-year and 16% quarter-on-quarter [2]. - The average revenue per vehicle in Q3 2025 was approximately 280,000 yuan, an increase of 7,000 yuan year-on-year and 17,000 yuan quarter-on-quarter [2]. Margin Analysis - The vehicle sales gross margin for Q3 2025 was 15.5%, a decrease of 5.4 percentage points year-on-year and 3.9 percentage points quarter-on-quarter [2]. - Excluding the impact of the Mega recall, the vehicle gross margin was 19.8%, reflecting a quarter-on-quarter increase of 0.4 percentage points [2]. - The adjusted net profit, excluding the recall impact, was 490 million yuan, a year-on-year decrease of 83% and a quarter-on-quarter decrease of 55% [2]. Strategic Developments - Li Auto is addressing supply chain bottlenecks for the i series by introducing CATL and Sunwoda as dual battery suppliers starting in November [3]. - The L series is set for a major redesign in 2026, featuring a simplified SKU model and enhanced luxury design elements [3]. - The company plans to implement its self-developed automotive-grade AI chip M100 in 2026, alongside an upgrade to its driver assistance system by the end of December [3]. - Li Auto is shifting back to an entrepreneurial management model starting in Q4 2025, marking a strategic decision for its second decade of operations [3].