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蓝月亮以“浓缩+”战略重构企业价值 以绿色竞争力驱动长期发展
Zheng Quan Ri Bao Wang· 2025-04-29 10:48
Core Viewpoint - Blue Moon Group Holdings Limited emphasizes its commitment to sustainable development through its 2024 ESG report, highlighting the integration of corporate value and ecological value as a foundation for long-term growth [1] Group 1: Product Innovation and R&D - Blue Moon has a strong focus on developing green and environmentally friendly products, responding to the increasing consumer demand for diverse washing product functionalities [2] - The company has a clear product iteration path, having introduced various innovations over the years, such as concentrated laundry liquids and bio-tech laundry liquids, which significantly reduce packaging waste [2] - As of the end of 2024, Blue Moon holds a total of 265 effective patents, including 48 effective invention patents, showcasing its commitment to R&D investment [2] Group 2: Industry Standards and Recognition - Blue Moon actively participates in the establishment of industry standards, having contributed to the formulation of 3 international standards, 21 national standards, and 12 industry standards by the end of 2024 [3] - The company has received multiple product honors in 2024, including recognition for its Supreme Bio-Tech Laundry Liquid and other products in various innovation directories [3] Group 3: Green Development Practices - Blue Moon integrates green development principles into its operations, establishing a comprehensive green product system with numerous certifications, including 49 products certified by the China Environmental Labeling [4] - The company is expanding its renewable energy initiatives, with solar power projects implemented across its factories, including a 20% capacity increase at its Tianjin factory in 2024 [4][5] - Blue Moon's factories have been recognized as national "green factories," reflecting its commitment to sustainable manufacturing practices [5] Group 4: Financial Performance - In 2024, Blue Moon reported a revenue of approximately HKD 8.556 billion, marking a historical high with a year-on-year growth of 16.8%, and a gross profit of HKD 5.183 billion, up 14.2% year-on-year [5] - The company's financial results demonstrate resilience and a steady growth trajectory, attributed to ongoing product innovation and brand enhancement [5]