Core Viewpoint - Blue Moon Group Holdings Limited emphasizes its commitment to sustainable development through its 2024 ESG report, highlighting the integration of corporate value and ecological value as a foundation for long-term growth [1] Group 1: Product Innovation and R&D - Blue Moon has a strong focus on developing green and environmentally friendly products, responding to the increasing consumer demand for diverse washing product functionalities [2] - The company has a clear product iteration path, having introduced various innovations over the years, such as concentrated laundry liquids and bio-tech laundry liquids, which significantly reduce packaging waste [2] - As of the end of 2024, Blue Moon holds a total of 265 effective patents, including 48 effective invention patents, showcasing its commitment to R&D investment [2] Group 2: Industry Standards and Recognition - Blue Moon actively participates in the establishment of industry standards, having contributed to the formulation of 3 international standards, 21 national standards, and 12 industry standards by the end of 2024 [3] - The company has received multiple product honors in 2024, including recognition for its Supreme Bio-Tech Laundry Liquid and other products in various innovation directories [3] Group 3: Green Development Practices - Blue Moon integrates green development principles into its operations, establishing a comprehensive green product system with numerous certifications, including 49 products certified by the China Environmental Labeling [4] - The company is expanding its renewable energy initiatives, with solar power projects implemented across its factories, including a 20% capacity increase at its Tianjin factory in 2024 [4][5] - Blue Moon's factories have been recognized as national "green factories," reflecting its commitment to sustainable manufacturing practices [5] Group 4: Financial Performance - In 2024, Blue Moon reported a revenue of approximately HKD 8.556 billion, marking a historical high with a year-on-year growth of 16.8%, and a gross profit of HKD 5.183 billion, up 14.2% year-on-year [5] - The company's financial results demonstrate resilience and a steady growth trajectory, attributed to ongoing product innovation and brand enhancement [5]

Core Insights - Blue Moon has maintained the leading market share in laundry liquid and hand soap in China for 16 and 13 consecutive years respectively, from 2009 to 2024 and 2012 to 2024 [1][4] - The company has focused on continuous technological innovation for 33 years, driving the upgrade of the Chinese laundry industry [4][5] Group 1: Product Innovation - Blue Moon pioneered the "liquid" era in laundry products, successfully transitioning consumer habits from powder to liquid laundry detergent [5][6] - The introduction of the "Concentrated+" laundry liquid in 2015 marked a significant shift, with a 47% active ingredient concentration, three times the national standard, aligning with international benchmarks [5][8] - The company has expanded its product matrix to meet diverse consumer needs, launching various bio-tech series products, including the Supreme Bio-Tech Laundry Liquid in 2024 [6][11] Group 2: Market Strategy - Blue Moon has developed a scientific washing solution called "Washing Three Treasures" to address specific consumer pain points, enhancing user experience and promoting scientific washing knowledge [10][11] - The penetration rate of concentrated laundry liquids in China was only 9.2% in 2023, with a compound annual growth rate of 24.7%, indicating significant growth potential [10][11] - The company is positioned as a leader in the concentrated washing sector, with a strategic focus on technological breakthroughs and market cultivation [11][12] Group 3: Corporate Responsibility and Vision - Blue Moon demonstrates a commitment to long-term development and social responsibility, aligning with China's "dual carbon" strategy while investing heavily in product innovation [12][13] - The company aims to create sustainable value across the entire industry chain through technological advancements and by enhancing industry standards [11][13] - The Supreme series received high ratings in consumer evaluations, reflecting the company's dedication to quality and innovation [13]

Core Viewpoint - The company emphasizes its commitment to ESG principles and sustainable development, highlighting its ongoing efforts in green transformation and social responsibility as key components of its long-term value assessment [1][5][8]. Group 1: ESG Report and Commitment - The company released its 2024 ESG report, marking the fifth consecutive year of such disclosures, showcasing its dedication to environmental, social, and governance standards [1]. - The company aims to integrate green development into all operational aspects, optimizing energy structure, improving water efficiency, and managing emissions [5][6]. Group 2: Product Innovation and Market Trends - The company has focused on consumer needs, driving product innovation and upgrades, including the launch of the new "Supreme Biological Technology Laundry Liquid" with a high active ingredient concentration of 47% [2][3]. - The company is responding to market demands for quality, environmental friendliness, and personalization, aligning with trends in the daily chemical industry [2]. Group 3: Environmental Initiatives - The company has implemented various measures to enhance renewable energy use, including solar power projects across its factories, with a projected annual generation of over 2800 MWh by 2025 [6]. - In 2024, the company completed 45 water-saving initiatives, saving 21,476 tons of water and reducing wastewater emissions by 6,403 tons [6]. Group 4: Social Responsibility and Community Engagement - The company prioritizes social responsibility, focusing on equal employment opportunities and creating a supportive work environment, with women making up 51% of its workforce [8]. - The company has engaged in various community initiatives, including partnerships with organizations to promote health awareness among women and children, benefiting over 750,000 individuals in 2024 [9][10]. Group 5: Recognition and Future Goals - The company has received multiple awards for its ESG efforts, including the "Company Governance Excellence Award" and the "BDO ESG Award" [10]. - Looking ahead, the company aims to continue its commitment to technological innovation and green transformation, supporting the achievement of carbon neutrality goals [10].