Core Insights - Chnbrand released the 2025 China Brand Power Index (C-BPI) report, which is regarded as the most influential brand value assessment system in China [1] - Blue Moon has once again secured the top position in both laundry detergent and hand sanitizer categories, achieving the "Golden Brand" title and maintaining its leadership for 15 consecutive years [1] - The achievement of Blue Moon is rare in the C-BPI historical rankings, highlighting its industry benchmark status and long-term competitiveness amid changing consumer trends [1] Company Performance - Blue Moon has focused on user value and driven by technological innovation, continuously launching high-quality products to meet the upgrading needs of consumers [1] - In the laundry detergent sector, Blue Moon has introduced flagship products such as deep-cleaning laundry detergent and supreme laundry essence, along with a systematic scientific laundry method called "Three Laundry Tips" [1] - This approach transforms professional laundry knowledge into simple solutions through online and offline marketing activities, effectively addressing various laundry challenges and transitioning from a single product supply to a comprehensive "product + service" solution [1] Industry Trends - The household cleaning products market is expanding, with increasing consumer demands for product quality and environmental performance [2] - Blue Moon, with its technological accumulation and brand establishment, continues to lead market upgrades and sets a model for "long-termism" in the industry [2] - Market analysis suggests that Blue Moon is likely to benefit from structural upgrades in the household cleaning industry, releasing long-term growth potential [2]

Core Viewpoint - Blue Moon Group Holdings Limited emphasizes its commitment to sustainable development through its 2024 ESG report, highlighting the integration of corporate value and ecological value as a foundation for long-term growth [1] Group 1: Product Innovation and R&D - Blue Moon has a strong focus on developing green and environmentally friendly products, responding to the increasing consumer demand for diverse washing product functionalities [2] - The company has a clear product iteration path, having introduced various innovations over the years, such as concentrated laundry liquids and bio-tech laundry liquids, which significantly reduce packaging waste [2] - As of the end of 2024, Blue Moon holds a total of 265 effective patents, including 48 effective invention patents, showcasing its commitment to R&D investment [2] Group 2: Industry Standards and Recognition - Blue Moon actively participates in the establishment of industry standards, having contributed to the formulation of 3 international standards, 21 national standards, and 12 industry standards by the end of 2024 [3] - The company has received multiple product honors in 2024, including recognition for its Supreme Bio-Tech Laundry Liquid and other products in various innovation directories [3] Group 3: Green Development Practices - Blue Moon integrates green development principles into its operations, establishing a comprehensive green product system with numerous certifications, including 49 products certified by the China Environmental Labeling [4] - The company is expanding its renewable energy initiatives, with solar power projects implemented across its factories, including a 20% capacity increase at its Tianjin factory in 2024 [4][5] - Blue Moon's factories have been recognized as national "green factories," reflecting its commitment to sustainable manufacturing practices [5] Group 4: Financial Performance - In 2024, Blue Moon reported a revenue of approximately HKD 8.556 billion, marking a historical high with a year-on-year growth of 16.8%, and a gross profit of HKD 5.183 billion, up 14.2% year-on-year [5] - The company's financial results demonstrate resilience and a steady growth trajectory, attributed to ongoing product innovation and brand enhancement [5]

没有悬念，"双冠王"还是蓝月亮。 以行业共识看，中国洗衣液市场的浓缩浪潮早已势不可挡。 一方面，从消费者层面看，随着人们对于品质生活的追求日益提升和消费理性觉醒，更青睐能 真 正 带 来 美 好 体 验 的 优 质 产 品 ， 这 为 传 统 洗 涤 行 业 的 换 档 升 级 提 供 十 分 有 利 的 背 景 ； 另 一 方 面，去污力更强、更高效、更环保的浓缩产品也极为符合国家"双碳"目标和行业高质量发展的 趋势，是新质生产力的成果。 中国洗涤用品工业协会理事长汪敏燕就此曾明确总结， 随着消费者的使用习惯逐步改变，洗 衣液浓缩化新消费趋势已经非常明朗，这一市场潜在增长空间巨大 。 纵然前途一片光明，为何至今钻研浓缩类产品的企业仍旧寥寥？ 《 FBe a u t y 未 来 迹 》 两 年 前 采 访 一 位 国 际 日 化 品 牌 的 研 发 人 员 时 提 出 疑 问 ， 得 到 的 隐 晦 回 复 是" 时机还不到 "。面对激烈的竞争和消费"惯性"，不光白牌沉迷"低价大瓶"争抢市场份额， 连跨国巨头们也基于生意"性价比"的考量，不愿将最尖端的洗涤技术广泛应用和大力推广。 人与人之间的分野在于关键时期 ...