舞台剧《太白金星有点烦》
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近七成购票者是“她”!2025年上半年剧场演出市场强劲增长
Sou Hu Cai Jing· 2025-08-04 11:00
Core Insights - The report by the China Performance Industry Association and Lighthouse Research Institute indicates a significant growth in the theater industry for the first half of 2025, with a total of 160,500 performances and box office revenue reaching 5.402 billion yuan, attracting 20.55 million audience members, all showing substantial increases compared to the previous year [1][3]. Performance Categories - The drama category continues to dominate, with a 16% increase in performances and a 3% rise in box office revenue. Popular productions include the comedy "Chuma," the drama "Xitai," and the stage play "Tai Bai Jin Xing You Dian Fan" [1][3]. - Stand-up comedy has emerged as the second-largest category, with performances increasing by 54.1% and box office revenue soaring by 134.9%. This growth is attributed to a rise in professional theater tours, which now account for 20.9% of the market [3][5]. - The dance market remains stable, while musical theater saw a 15.1% increase in box office revenue, with "Jinyi Wei Zhi Dao Yu Hua" becoming a phenomenon. The introduction of international classics like "SIX" has also contributed to market diversification [5]. Audience Demographics - Female audience members represent 68.8% of ticket buyers, a slight increase of 0.7% from the previous year, indicating a continued dominance of the "she economy" in consumer behavior. Women are particularly prevalent in musical theater, dance, immersive performances, dramas, and children's plays, while more male audiences are drawn to genres like quyi, acrobatics, concerts, operas, and stand-up comedy [5].