自2024年底在上海首演以来，国风音乐剧《锦衣卫之刀与花》成为演出市场的现象级"黑马"。 历经一年全国巡演后，12月23日至明年1月4日，《锦衣卫之刀与花》将重返上海，登陆西岸大剧院，其中包括具有纪念意义的第100场。张泽、叶 麒圣、徐杭和毛二、张智涵、吴志军等高人气演员，依然会参演其中。 剧照 剧照 这部音乐剧以"明平汉王高煦之乱"为背景，采用"双男主"的模式。 风舞阳是一个草根少年，误打误撞成为一名锦衣卫，意外偷听到东厂宦官梅霜花与当朝王爷争夺皇位的密谋，陷入权力斗争的漩涡中。 作为剧伙音乐"新·国风"系列第五部音乐剧，它保留了"群像+国风"的特色。 歌曲旋律高燃洗脑，同时打破了"站桩唱歌"的窠臼。作曲张博为每个角色量身打造鲜明的音乐主题：风舞阳的嘻哈旋律灵动跳脱，诠释出草根少 年的不羁与坚韧，东厂宦官则以摇滚布鲁斯混搭唢呐，在阴狠中透出夸张滑稽。 导演、编舞刘晓邑带领团队，融合武术、民族民间舞、古典舞、现代舞，用大开大合的肢体，表达大喜大悲。 "无论看多少次，都会在戏腔启幕那一下狠狠心动。"这部剧在多个社交平台刷屏。返场舞蹈在网络爆火，被网友调侃为"锦衣卫健身操"。其中， 一个返场视频的点赞高达38.2 ...

Group 1 - The new national trend in musical theater is highlighted by the success of the original musical "The Knight and the Flower," which sold out on its opening day in Shenzhen, showcasing unique martial arts aesthetics and emotional tension [1] - In the first half of 2025, the national box office revenue for theater performances reached 5.402 billion yuan, with significant growth in musicals, stand-up comedy, and dance dramas, which are becoming the main driving forces of the market [1] - The musical market saw a year-on-year growth of 15.1% in the first half of 2025, with a notable 82.9% of the audience being female, and the 25-29 age group representing 30% of ticket buyers, indicating a strong demographic trend [1] Group 2 - The Italian musical "Divine Comedy," adapted from Dante's work, will be performed in Shenzhen, having achieved significant acclaim and sold-out records in multiple Italian cities, attracting 1.4 million viewers [2] - The stand-up comedy market is experiencing rapid growth, with a year-on-year increase of 134.9% in ticket sales in the first half of 2025, making it the second-largest category of theater performances [3] - The shift of stand-up comedy from small venues to professional theaters is evident, with the proportion of performances in such venues rising from 2.1% in 2024 to 20.9% in 2025, indicating a transition from niche to mainstream [3]

【大河财立方 记者 徐姣】8月4日，中国演出行业协会联合灯塔研究院发布《2025年上半年剧场热门项目和消费趋势洞察》报 告。 数据显示，2025年上半年，专业剧场、小剧场新空间等剧场类演出达16.05万场，票房收入54.02亿元，观众人数2055.01万人 次，较去年同期均有显著提升。其中，票房收入前200的头部IP项目场次、票房和观众人数同比大幅增长，反映出市场活力增 强和内容创新驱动。 在演出品类表现上，话剧继续保持优势地位，场次同比增长16%，票房同比增长3%。热门项目如喜剧《出马》、话剧《戏 台》和舞台剧《太白金星有点烦》等。 大河财立方记者现场观察到，观众以"95后""00后"为主力军，大学生群体尤为突出。 即将步入大学的张辰（化名）告诉记者："今年刚高考完，特别喜欢二狗，妈妈就陪我来看。"此前，张辰在短视频平台刷到 好多二狗的演出片段，喜欢他不备稿的现场脱口秀形式。因为高考成绩还不错，妈妈就买票当作礼物送给他。 除了话剧、脱口秀，舞蹈市场整体趋稳；音乐剧票房同比增长15.1%，如《锦衣卫之刀与花》成为年度现象级黑马，引发观演 热潮；国际经典剧目如《SIX》加速引进，跨城观演比例高达30.8%，体现 ...

Core Insights - The live performance market in China is experiencing significant growth, with total revenue projected to reach 796.29 billion yuan in 2024, a year-on-year increase of 7.61% [7] - Concerts and large-scale performances are driving this growth, with concert ticket sales expected to exceed 260 billion yuan, marking a 78.1% increase [8] - Young consumers are increasingly engaging in live performances, seeking emotional value and social connections through these experiences [10][11] Market Overview - The total revenue of the national performance market is projected to be 796.29 billion yuan in 2024, with ticket sales contributing 579.54 billion yuan, reflecting a 15.37% year-on-year growth [7] - The concert economy has a multiplier effect of 1:4.8, indicating that for every 1 yuan spent on tickets, an additional 4.8 yuan is spent on related consumption [7] Consumer Behavior - Young consumers are prioritizing personalized experiences and emotional fulfillment, with 79.4% of respondents indicating that performances provide emotional value [10][11] - The trend of attending live performances is also seen as a social activity, with events serving as a means for friends to reconnect and share experiences [11] Performance Trends - Large concerts are the most popular segment, with attendance expected to exceed 29 million, a 45% increase year-on-year [8] - Emerging performance formats, such as immersive theater and stand-up comedy, are gaining traction among younger audiences, with ticket sales for stand-up shows increasing by 48% [8][9] Geographic Expansion - The performance market is expanding beyond first-tier cities, with second-tier cities accounting for over 60% of ticket sales for large concerts in 2024 [9] - Third and fourth-tier cities are also seeing growth, with music festival ticket sales in these areas increasing by 3.8% year-on-year [9] Content Innovation - There is a growing trend towards innovative and contemporary themes in performances, reflecting the interests and values of younger audiences [13] - Traditional art forms are being reimagined to resonate with modern aesthetics, enhancing audience engagement [13][14] Future Outlook - The live performance market is expected to continue evolving, with more diverse and immersive experiences being developed to meet the demands of younger consumers [17] - The integration of technology and various entertainment formats will further enrich the audience experience, fostering deeper emotional connections [17]