Core Insights - The event held at Peking University on November 20, organized by the Heilongjiang Provincial Department of Culture and Tourism, aimed to promote winter tourism and recruit talent for the province, showcasing the integration of ice and snow culture with youth and economic development [1][9] Group 1: Event Overview - The event featured participation from key officials, including the Director of Heilongjiang Provincial Department of Culture and Tourism, He Jing, and representatives from various cultural and tourism sectors [1][2] - The collaboration between Peking University and Heilongjiang's cultural tourism sector is seen as a significant step in aligning cultural resources with economic development [2][9] Group 2: Cultural Promotion - The promotional segment highlighted the unique attractions of Heilongjiang, including Harbin's ice and snow festivals, local cuisine, and cultural performances [3][4] - Various cities in Heilongjiang showcased their winter tourism offerings, emphasizing the region's diverse cultural heritage and natural beauty [3][4][5] Group 3: Talent Recruitment - The event served as a platform for recruiting talent, with 25 quality positions offered by key tourism enterprises, aiming to attract top students from Peking University [9][10] - The initiative is part of a broader strategy to connect talent with the tourism industry, fostering economic growth in Heilongjiang [9][10] Group 4: Interactive Experience - Multiple interactive zones were set up to engage participants, including a photo exhibition and a market showcasing local products, enhancing the immersive experience of Heilongjiang's culture [6][7] - Activities such as ice-breaking games and live performances contributed to a vibrant atmosphere, promoting the region's artistic and cultural richness [8][6]