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探索“平衡态”新消费 百联与进博共赴“开放之约”
Core Viewpoint - The company is actively creating a "balanced state" in the new consumption era by bridging global and local markets, leveraging technology while maintaining a human touch, and innovating business formats to serve diverse customer groups [15]. Group 1: Global and Local Balance - The Import Expo serves as a platform for introducing products and acts as a "super connector" for dual empowerment [3]. - The company showcased over 80 pieces of craftsmanship in collaboration with the UK, blending traditional and avant-garde designs [5]. - The procurement amount exceeded 90 million USD, marking a growth of over 10% compared to the previous year [5]. Group 2: Diverse Customer Engagement - The company has demonstrated precise insights into customer management, attracting Generation Z through innovative projects [6]. - The aging population in Shanghai is expected to surpass 40%, presenting a significant opportunity for the silver economy [6]. - A one-stop silver-age lifestyle space was launched, featuring over 1,000 SKUs and a membership system to link customers with products and services [10]. Group 3: Technology and Humanity Balance - An AI interactive installation showcased at the expo transforms audience emotions into dynamic visual scenes, enhancing the shopping experience [12]. - The company emphasizes the importance of data, experiential scenarios, and AI in the new consumption era, aiming to create a value network that benefits brands and consumers [14].