Core Viewpoint - The Anhua Tea Horse Road project, developed by Hunan Electric Media Co., Ltd. in collaboration with the Anhua County government, aims to transform the traditional tourism model into a unique micro-vacation destination, enhancing local tourism and promoting rural revitalization [1][2]. Group 1: Project Overview - The Anhua Tea Horse Road scenic area has been upgraded and will officially open during the May Day holiday, featuring a unique blend of cultural and recreational experiences [1]. - The project is part of a broader strategy to activate Anhua's rich tourism resources and support comprehensive tourism development [1][2]. - The total investment in the project exceeds 200 million yuan, with various new business formats being developed over the past three years [2]. Group 2: Strategic Development - The company has implemented a "new cultural tourism" strategy, focusing on product innovation and resource management, leveraging the Mango IP to create new tourism concepts [2]. - Since 2022, the company has rapidly become a key player in Hunan's cultural tourism industry, successfully launching several benchmark projects [2]. - The company is currently advancing the second phase of the project, which includes developing unique products like the Si You Valley and Adventure Park [3].

Group 1 - The opening ceremony of the first station of the Anhua Tea Horse Road Scenic Area marks the official restart of the upgraded scenic area, which is a joint investment by Dianguang Media and the Anhua County government [1][4] - The upgraded scenic area features four innovative products: Tea Mountain Street, Cliff Cable Car, Guan Yan Canyon, and Water Street, focusing on the core concepts of "micro-vacation, slow life, light adventure, and dramatic experience" [3][4] - The project, which took three years to complete, is a significant integration of media and cultural tourism, aimed at revitalizing local tourism resources and supporting rural revitalization [3][4] Group 2 - Since signing a comprehensive tourism cooperation agreement in 2022, Dianguang Media and the Anhua County government have invested over 200 million yuan in various new business formats, including the first Mango IP-themed hotel [4][5] - The company is advancing the second phase of the project, planning to develop unique products such as Shiyou Valley and Adventure Park, further enhancing the quality of the original ecological experience [4][5] - Dianguang Media's "New Cultural Tourism" strategy has positioned it as a leading force in Hunan's cultural tourism industry, successfully creating several benchmark projects [5]