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关税博弈下首个618:外贸商降价内销,圣诞备货提前3个月抢跑
Bei Ke Cai Jing· 2025-06-12 10:03
Core Viewpoint - In June, Chinese foreign trade merchants faced dual challenges from tariff policy adjustments and changes in global consumption patterns during the "618" shopping festival, prompting many companies to adopt flexible strategies to maintain their traditional foreign trade while exploring new growth opportunities in the domestic market [1][2]. Group 1: Domestic Market Strategies - Companies like Guangxi Bobai County Huangtu Craft Co., Ltd. are seeking new business opportunities through internal and external trade transformation, with sales during the promotion period increasing by 20% to 30% [2]. - Shantou's Xiaowangguo Trading Co., Ltd. is participating in the Tmall 618 promotion for the first time, focusing on products with strong export performance and highlighting international certifications to enhance domestic market appeal [6][8]. - The domestic market shows different demand characteristics compared to the international market, with products like household items and children's toys being popular domestically, while pet-related products perform well internationally [8][10]. Group 2: Supply Chain and Order Management - Companies are adjusting their supply chains to meet early overseas orders, with some like Wuxi Shuangzhen Textile accelerating production for Christmas orders that are expected to arrive in the U.S. three months earlier than usual [2][19]. - The recent tariff adjustments have created a 90-day window for increased export demand, transforming what was traditionally a slow season into a peak season for overseas orders [17][18]. - Data from Alibaba's international platform indicates a significant surge in orders for Christmas-related products, with a 120% year-on-year increase in orders for Christmas accessories and a sixfold increase in toy orders [19][20]. Group 3: Future Market Expansion - Companies are planning to expand into offline markets, recognizing a shift in consumer behavior post-pandemic, with increased interest in shopping and tourism [12][13]. - Huangtu Craft Co., Ltd. plans to leverage its factory space for a "non-heritage craft experience store + retail supermarket," aiming to attract tourists and enhance brand visibility [13]. - Zhang Peng from Douyin Super Brother Building Blocks is exploring opportunities in Southeast Asia, particularly in Indonesia, to establish a cross-border warehouse and improve international shipping solutions [24].