Investment Rating - The report maintains a "Strong Buy" rating for the company [1][3]. Core Insights - The company is expected to achieve a revenue of RMB 12 billion to 12.5 billion in the first half of 2025, representing a year-on-year growth of 241% to 255%. The net profit is projected to be between RMB 2.23 billion and 2.28 billion, with a year-on-year increase of 279% to 288% [1][7]. - The report has revised profit forecasts, estimating net profits for 2025, 2026, and 2027 to be RMB 4.582 billion, RMB 6.458 billion, and RMB 8.563 billion respectively, with year-on-year growth rates of 211%, 41%, and 33% [1][7]. Financial Data and Valuation - Total revenue for 2025 is estimated at RMB 25.214 billion, with a year-on-year growth of 196% [2][10]. - The company’s net profit for 2025 is projected at RMB 4.582 billion, reflecting a growth of 211% compared to the previous year [2][11]. - The price-to-earnings (PE) ratio for 2025 is expected to be 24.5 [2][11]. - The company’s return on equity (ROE) is projected to be 61.6% in 2025 [11]. Market Performance - The company has seen a significant increase in brand influence and channel expansion, with new store openings in high-end shopping centers in major cities and overseas [7]. - The net profit margin for the first half of 2025 is expected to be between 17.8% and 19.0%, an improvement from 16.7% in the first half of 2024 [7].