有接近市场的消息人士称，LV在中国市场的年销售额接近400亿，以上半年的业绩估测，老铺黄金预计 2025年可能有惊艳的业绩呈现。 LV创立于1854年，1992年就正式进入中国，而老铺黄金创立于2009年，在中国市场的发展晚于LV近20 年，但二者在中国市场的销售规模差距正急速缩小，不得不令国外巨头感到警惕。 作者 | Drizzie 来源｜LADYMAX 现在奢侈品还有巨头吗？ 老铺黄金创始人徐高明在昨日股东大会上的一句问话，令在场人士惊讶，随后在社交媒体上引起热烈讨 论。 行业听多了本土企业家的夸张言论，往往习以为常，因为它们往往陷入话语与实绩反差、眼高手低的境 地，然而老铺黄金的言论乍听夸张，但其自上市以来股价翻了22倍的成绩令人侧目。 老铺黄金2025年上半年收入和利润均取得令人惊讶的大幅增长，据时尚商业快讯数据，该公司营业收入 猛涨251%至约123.5亿元，毛利大涨223%至47亿元，经调整净利润大涨291%至23.5亿元。 对比国外奢侈品集团此前发布的业绩，LVMH上半年营收利润双降，收入下跌4%，净利润大跌22%， 爱马仕上半年收入增长8%，但亚太市场仅增长1.5%，历峰集团截至6月底的第一财 ...

老铺黄金的排队队伍正在取代爱马仕的队伍 作 者 | Drizzie 现在奢侈品还有巨头吗？ 老铺黄金创始人徐高明在昨日股东大会上的一句问话，令在场人士惊讶，随后在社交媒体上引起热烈讨论。 行业听多了本土企业家的夸张言论，往往习以为常，因为它们往往陷入话语与实绩反差、眼高手低的境地，然而老铺黄金的言论乍听夸张，但其自上市以 来股价翻了22倍的成绩令人侧目。 老铺黄金消费者与LV、爱马仕、卡地亚、宝格丽等五大奢侈品牌的用户平均重合率 老铺黄金2025年上半年收入和利润均取得令人惊讶的大幅增长，据时尚商业快讯数据，该公司营业收入猛涨251%至约123.5亿元，毛利大涨223%至47亿 元，经调整净利润大涨291%至23.5亿元。 对比国外奢侈品集团此前发布的业绩，LVMH上半年营收利润双降，收入下跌4%，净利润大跌22%，爱马仕上半年收入增长8%，但亚太市场仅增长 1.5%，历峰集团截至6月底的第一财季上涨11%，但中国市场下跌7%。 全球奢侈品市场失去中国消费者心智的过程中，老铺黄金逆势狂奔。 有接近市场的消息人士称，LV在中国市场的年销售额接近400亿，以上半年的业绩估测，老铺黄金预计2025年可能突破250亿 ...

Investment Rating - The report maintains a "Buy" rating for the company [3][8][18] Core Insights - The company has demonstrated strong brand value and significant penetration in high-end consumer markets, with a notable increase in brand influence [3][8] - The company's sales performance for the first half of 2025 met expectations, achieving sales of 14.184 billion RMB, a year-on-year increase of 249.4% [8] - The company is expanding its presence in key commercial districts, with a total of 41 stores, including notable locations such as Shanghai and Singapore [8] - The introduction of differentiated products has enhanced brand influence, with a high overlap in consumer profiles with luxury brands [8] - The company's gross margin has been impacted by rising gold prices, but operational leverage is expected to support profit margins [8] - A mid-term dividend plan reflects the company's confidence and commitment to shareholder returns [8] - The company is positioned to benefit from growth opportunities as a high-end Chinese consumer brand expanding internationally [8] Financial Summary - Projected revenue growth from 3.18 billion RMB in 2023 to 43.114 billion RMB in 2027, with a compound annual growth rate (CAGR) of 145.7% to 20.4% [4][9] - Adjusted net profit is expected to grow from 416 million RMB in 2023 to 7.725 billion RMB in 2027, with significant year-on-year increases [4][9] - The company's earnings per share (EPS) is projected to rise from 3.05 RMB in 2023 to 44.74 RMB in 2027 [4][9] - The report anticipates a price-to-earnings (PE) ratio decline from 241.9 in 2023 to 16.1 in 2027, indicating improving valuation metrics [4][9]

Group 1 - The company forecasts a strong performance for H1 2025, with sales expected to reach 13.8-14.3 billion yuan, representing a year-on-year growth of 240%-252% [1] - Revenue is projected to be 12-12.5 billion yuan, showing a year-on-year increase of 241%-255%, while net profit is anticipated to be 2.23-2.28 billion yuan, reflecting a growth of 279%-288% [1] - Adjusted net profit, excluding stock-based compensation, is expected to be 2.3-2.36 billion yuan, with a year-on-year growth of 282%-292% [1] Group 2 - The company is expanding its brand influence with rapid growth in both online and offline channels, having opened 41 stores by July 27, including high-end locations in major cities and overseas [2] - The sales growth in core business districts is strong, with online revenue significantly increasing, as evidenced by the Tmall 618 sales ranking [2] - The company plans to implement price increases in the second half of the year to support profit margins amid gold price fluctuations [2] Group 3 - The opening of the Singapore store on June 21 has shown strong performance, with expectations for high sales per square meter, potentially surpassing other locations [3] - The company is transitioning from a domestic to a global brand, with plans for steady overseas market expansion [3] - New product iterations and brand building efforts are aimed at enhancing customer penetration and loyalty, particularly among high-net-worth individuals [3] Group 4 - The company maintains a "buy" rating, focusing on building a high cultural value and strong international competitiveness in the high-end gold jewelry market [4] - The company has adjusted its profit forecasts for 2025-2027, expecting adjusted net profits of 4.82 billion, 6.52 billion, and 7.73 billion yuan respectively [4] - The company is expected to benefit from the growth opportunities of Chinese high-end consumer brands entering international markets [4]

Core Viewpoint - Lao Pu Gold is expected to achieve significant revenue growth in the first half of 2025, driven by both online and offline store contributions, as well as new store openings in key locations [1][2]. Group 1: Financial Performance - The company anticipates revenue of approximately 120-125 billion RMB in 1H25, representing a year-on-year increase of about 241%-255% [1][2]. - Adjusted net profit is projected to be around 23-23.6 billion RMB, reflecting a year-on-year growth of approximately 282%-292% [1][2]. - The net profit is expected to be around 22.3-22.8 billion RMB, with a year-on-year increase of approximately 279%-288% [1]. Group 2: Brand and Product Development - Lao Pu Gold has been innovating its product offerings, introducing new items such as "Seven Sons Gourd" and "Cross Diamond Pendant" in 1H25, which have received positive market feedback [3]. - The company has a history of product innovation, having launched "Gold Inlaid Diamond" in 2019 and "Gold Body Burnt Blue" in 2022, enhancing its competitive advantage in the high-end jewelry market [3]. Group 3: Market Expansion and Channel Development - The company has made significant progress in expanding its presence in high-end shopping districts, with new stores opening in locations such as Shanghai and Singapore [4]. - Upcoming store openings in various premium locations are expected to contribute to revenue growth and strengthen the brand's high-end positioning [4]. - The successful launch of the Singapore flagship store is anticipated to enhance the brand's international growth potential [4]. Group 4: Profit Forecast and Valuation - The company maintains profit forecasts of 49.1 billion RMB, 62.1 billion RMB, and 75.8 billion RMB for the years 2025-2027 [4]. - The target price is set at 1200 HKD, corresponding to a 38.5 times PE ratio for 2025, reflecting the company's strong growth momentum and high-end brand positioning [4].

Investment Rating - The report maintains a "Strong Buy" rating for the company [1][3]. Core Insights - The company is expected to achieve a revenue of RMB 12 billion to 12.5 billion in the first half of 2025, representing a year-on-year growth of 241% to 255%. The net profit is projected to be between RMB 2.23 billion and 2.28 billion, with a year-on-year increase of 279% to 288% [1][7]. - The report has revised profit forecasts, estimating net profits for 2025, 2026, and 2027 to be RMB 4.582 billion, RMB 6.458 billion, and RMB 8.563 billion respectively, with year-on-year growth rates of 211%, 41%, and 33% [1][7]. Financial Data and Valuation - Total revenue for 2025 is estimated at RMB 25.214 billion, with a year-on-year growth of 196% [2][10]. - The company’s net profit for 2025 is projected at RMB 4.582 billion, reflecting a growth of 211% compared to the previous year [2][11]. - The price-to-earnings (PE) ratio for 2025 is expected to be 24.5 [2][11]. - The company’s return on equity (ROE) is projected to be 61.6% in 2025 [11]. Market Performance - The company has seen a significant increase in brand influence and channel expansion, with new store openings in high-end shopping centers in major cities and overseas [7]. - The net profit margin for the first half of 2025 is expected to be between 17.8% and 19.0%, an improvement from 16.7% in the first half of 2024 [7].

Core Insights - The report highlights the implementation of a national childcare subsidy program, providing an annual subsidy of 3600 yuan for children under three years old, primarily funded by the central government with potential local adjustments [2][9][12] - The expected financial impact of the subsidy is estimated to reduce childcare costs and potentially increase social retail sales by approximately 0.2 percentage points, with total funding requirements for the subsidy projected at around 117 billion yuan by 2025 [2][9][12] - The report also emphasizes the importance of systemic support policies in areas such as employment, education, and healthcare to complement the childcare subsidy, drawing on experiences from OECD countries [3][9] Company Insights: Laopu Gold (6181.HK) - Laopu Gold's performance forecast for the first half of 2025 indicates sales between 13.8 billion to 14.3 billion yuan, representing a year-on-year growth of 240% to 252%, with net profit expected to be between 2.23 billion to 2.28 billion yuan, a growth of 279% to 288% [3][12] - The brand's influence is expanding, with significant growth in both online and offline sales channels, including a strong performance during the Tmall 618 sales event, where Laopu Gold ranked first in the gold category [3][12] - The opening of a new store in Singapore is expected to enhance the brand's international presence, with strong initial sales performance and plans for further expansion into high-end markets [3][12] - The company is focusing on product innovation and brand building to enhance market penetration among high-net-worth consumers, with plans to improve customer experience and loyalty through exclusive offerings [3][12]

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook on its performance and growth potential [5]. Core Views - The company is experiencing significant growth, with a projected revenue increase from 3,180 million in 2023 to 43,114 million by 2027, reflecting a compound annual growth rate (CAGR) of approximately 145.7% to 20.4% over the forecast period [7]. - Adjusted net profit is expected to rise from 416 million in 2023 to 7,725 million by 2027, showcasing a robust growth trajectory with a peak growth rate of 340.4% in 2023 [7]. - The company is expanding its brand influence and retail presence, with a focus on high-end markets both domestically and internationally, including a successful store opening in Singapore [5][6]. - The report highlights the company's strategic initiatives in product innovation and brand building, which are expected to enhance customer engagement and market penetration [5]. Financial Summary - Revenue projections for the company are as follows: 3,180 million in 2023, 8,506 million in 2024, 26,176 million in 2025, 35,822 million in 2026, and 43,114 million in 2027, with corresponding year-on-year growth rates of 145.7%, 167.5%, 207.8%, 36.8%, and 20.4% [7]. - Adjusted net profit is forecasted to grow from 416 million in 2023 to 7,725 million in 2027, with growth rates of 340.4%, 253.9%, 227.1%, 35.2%, and 18.6% respectively [7]. - The company's earnings per share (EPS) are projected to increase from 3.05 in 2023 to 44.74 in 2027, indicating strong profitability growth [7]. Market Expansion - The company has opened 41 stores as of July 27, 2025, with a focus on high-end shopping districts in major cities and international markets [6]. - The Singapore store has shown strong performance, with expectations for sales growth driven by increased foot traffic and a dedicated membership system [5]. - The report emphasizes the company's commitment to enhancing its brand presence and customer experience through strategic store placements and product offerings [5].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 1,200 [6][7]. Core Views - The company is expected to achieve a revenue of approximately RMB 120-125 billion in the first half of 2025, representing a year-on-year growth of about 241%-255% [1][2]. - The adjusted net profit is projected to be around RMB 23-23.6 billion, reflecting a year-on-year increase of approximately 282%-292% [2][3]. - The strong performance is attributed to contributions from both online and offline stores, as well as the opening of new large stores in key locations [1][4]. Summary by Sections Revenue Growth - The company anticipates sales performance (including tax revenue) of about RMB 138-143 billion in 1H25, which is a year-on-year increase of approximately 240%-252% [2]. - The revenue growth is driven by the rapid expansion of brand influence, continuous product innovation, and significant growth in both online and offline channels [2][3]. Profitability - The expected adjusted net profit margin for 1H25 is around 19%, an increase of approximately 1.3 percentage points compared to 2024 [2]. - The improvement in net profit margin is primarily due to operational leverage optimization, which has led to a significant reduction in expense ratios [2][3]. Product Innovation - The company continues to innovate on traditional craftsmanship, launching new products such as "Seven Sons Gourd" and "Cross Diamond Pendant" in 1H25, which have received positive market feedback [3]. - The introduction of these new products enhances the diversity of gold jewelry offerings and broadens the customer base [3]. Channel Expansion - The company has made significant breakthroughs in both domestic and international high-end markets, opening stores in premium locations such as Shenzhen, Shanghai, and Singapore [4]. - The ongoing optimization of store locations, member operations, and brand building is expected to further enhance single-store performance [4]. Financial Forecast - The report maintains net profit forecasts for 2025-2027 at RMB 49.1 billion, RMB 62.1 billion, and RMB 75.8 billion respectively [5]. - The target price of HKD 1,200 corresponds to a PE ratio of 38.5 times for 2025, reflecting the company's strong growth momentum and high-end brand positioning [5].

Core Viewpoint - Goldman Sachs has raised the target price for Lao Pu Gold to HKD 1,090, reflecting strong sales and expansion prospects, with expected net profit growth of nearly 2.2 times and 39% over the next two years [1] Summary by Relevant Sections Target Price Adjustment - Goldman Sachs increased the target price for Lao Pu Gold from HKD 976 to HKD 1,090, corresponding to a projected price-to-earnings ratio of 25 times for the fiscal year 2027, while maintaining a "Buy" rating [1] Earnings Forecast - The firm forecasts earnings per share for Lao Pu Gold to be CNY 27.6, CNY 37.99, and CNY 45.9 for 2025, 2026, and 2027 respectively, translating to price-to-earnings ratios of 29.2, 21.2, and 17.6 for the same years [1] Net Profit Projections - Goldman Sachs has raised its net profit estimates for Lao Pu Gold for 2025, 2026, and 2027 to CNY 4.706 billion, CNY 6.56 billion, and CNY 7.925 billion, representing year-on-year growth of 219%, 39%, and 21% respectively [1] Sales Performance - The company has experienced strong online and offline sales, with store expansion exceeding expectations, driven by successful new product lines such as "Seven Sons Gourd" [1]