Core Viewpoint - The ongoing "takeaway war" has led to increased order volumes initially, but many restaurant operators report declining profitability and worsening operational conditions after two weeks of heightened competition [1][5][20]. Group 1: Impact on Restaurants - Many restaurant owners, such as Liu Jingjing from Jiahe Yipin, express that the subsidies provided by platforms are not sufficient to alleviate the operational pressures faced by restaurants, which are often forced to offer their own subsidies [2][21]. - A survey conducted by Liu Jingjing revealed that restaurants incur costs amounting to approximately 40% of the order value, including service fees and promotional costs [3][21]. - The operational costs for restaurants remain high, with fixed expenses such as rent and labor leading to significant financial strain, as seen in the case of a rice bowl restaurant that reported a drastic drop in daily revenue from 6000 yuan to around 1000 yuan after the start of the takeaway war [10][11][16]. Group 2: Financial Strain and Decision-Making - Restaurant owners face a dilemma: participating in promotional activities can increase sales but also reduce profit margins, while opting out can lead to decreased visibility and order volume [7][22]. - The financial burden is evident, as one restaurant owner noted that after accounting for various fees, their actual income from a takeaway order was only 4.11 yuan, while the total cost of providing the meal was around 10 yuan [13][17]. - The overall trend indicates that even with increased order volumes, many restaurants are experiencing a decline in profitability, with some owners considering closing their businesses to minimize losses [6][14][20]. Group 3: Industry Response and Calls for Change - The China Chain Store & Franchise Association has issued a statement urging for a halt to the price subsidy wars, highlighting the negative impact on market fairness and the sustainability of the restaurant industry [26][27]. - Industry leaders emphasize the need for a balanced approach that prioritizes quality and sustainable practices over short-term gains from aggressive discounting [28][29]. - Regulatory bodies have begun to engage with major platforms to ensure compliance with laws and promote a healthier competitive environment for all stakeholders involved [27].