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外卖大战中的餐饮商家:订单量涨了、净利率也降了
经济观察报· 2025-07-19 08:22
Core Viewpoint - The ongoing "takeaway war" has led to increased order volumes initially, but many restaurant operators report declining profitability and worsening operational conditions after two weeks of heightened competition [1][5][20]. Group 1: Impact on Restaurants - Many restaurant owners, such as Liu Jingjing from Jiahe Yipin, express that the subsidies provided by platforms are not sufficient to alleviate the operational pressures faced by restaurants, which are often forced to offer their own subsidies [2][21]. - A survey conducted by Liu Jingjing revealed that restaurants incur costs amounting to approximately 40% of the order value, including service fees and promotional costs [3][21]. - The operational costs for restaurants remain high, with fixed expenses such as rent and labor leading to significant financial strain, as seen in the case of a rice bowl restaurant that reported a drastic drop in daily revenue from 6000 yuan to around 1000 yuan after the start of the takeaway war [10][11][16]. Group 2: Financial Strain and Decision-Making - Restaurant owners face a dilemma: participating in promotional activities can increase sales but also reduce profit margins, while opting out can lead to decreased visibility and order volume [7][22]. - The financial burden is evident, as one restaurant owner noted that after accounting for various fees, their actual income from a takeaway order was only 4.11 yuan, while the total cost of providing the meal was around 10 yuan [13][17]. - The overall trend indicates that even with increased order volumes, many restaurants are experiencing a decline in profitability, with some owners considering closing their businesses to minimize losses [6][14][20]. Group 3: Industry Response and Calls for Change - The China Chain Store & Franchise Association has issued a statement urging for a halt to the price subsidy wars, highlighting the negative impact on market fairness and the sustainability of the restaurant industry [26][27]. - Industry leaders emphasize the need for a balanced approach that prioritizes quality and sustainable practices over short-term gains from aggressive discounting [28][29]. - Regulatory bodies have begun to engage with major platforms to ensure compliance with laws and promote a healthier competitive environment for all stakeholders involved [27].
2025广州米其林指南揭晓,新晋一星餐厅人均消费近千元
Nan Fang Du Shi Bao· 2025-07-03 11:47
Core Insights - The 2025 Guangzhou Michelin Guide was released, highlighting the city's vibrant culinary scene with a focus on young chefs and innovative dining experiences [1][2] - The guide features 21 Michelin-starred restaurants, with 20 retaining their status, including three two-star restaurants and 18 one-star restaurants [1] - New entries in the Bib Gourmand category showcase a trend towards traditional Cantonese cuisine and innovative dining, with four restaurants making their debut [1] Group 1 - The Michelin Guide's director emphasized Guangzhou's culinary identity, aligning with the guide's philosophy of discovering new taste experiences [1] - The guide introduced five new Michelin-starred restaurants, reflecting a growing interest in seasonal vegetables and sustainable dining practices [2] - Young chefs received recognition, with notable awards given to chefs leading innovative and traditional restaurants, indicating a shift towards younger talent in the industry [2] Group 2 - The newly awarded one-star restaurant Chōwa, led by chef Tam Wah Hin, showcases creative dishes and has a high average spending of 945 yuan per person [2] - The presence of a partnership with Martell highlights the ongoing support for the culinary industry and the pursuit of higher standards in restaurant recommendations [2] - The guide's focus on young chefs and innovative dining reflects a broader trend in the culinary landscape of Guangzhou, attracting attention from food enthusiasts [2]
2025年香港餐饮市场有点冷
3 6 Ke· 2025-05-12 08:32
Group 1 - The core viewpoint of the article highlights a significant wave of closures in the Hong Kong restaurant industry, with many long-standing local brands shutting down due to various challenges [1][2][10] - The closure of "Sea Emperor Congee," a well-known chain, marks a notable event, as it was the first chain congee shop in Hong Kong, which had peaked with 30 locations and daily sales of 16,000 bowls [2][4] - Other notable closures include "Golden Milk Pudding," "Yuan Zhou Beef Noodles," and "Lo Fu Kee," indicating a broader trend affecting multiple established brands [5][9][10] Group 2 - The restaurant industry in Hong Kong is facing unprecedented challenges, with a combination of external factors such as local consumer outflow and weak tourist spending leading to a significant decline in restaurant consumption [11][15] - The influx of Hong Kong residents into mainland China for consumption has intensified, with 2024 seeing 81.91 million trips and a spending total nearing 55.7 billion HKD, reflecting a shift in consumer behavior [12][14] - High operational costs, including soaring rent, labor, and ingredient prices, are severely impacting profitability, with rent often accounting for 20%-30% of restaurant costs [16][17] Group 3 - The traditional restaurant models are struggling to attract younger consumers due to a lack of innovation and outdated practices, leading to a decline in foot traffic [18] - Many restaurants are still adhering to old-fashioned dining rules and menus, which do not resonate with modern consumer preferences, resulting in dissatisfaction among younger patrons [18] - The article suggests that the industry is beginning to adopt "mainland models," focusing on cost-effective dining options and self-service formats to adapt to changing consumer demands [19][20] Group 4 - Despite the overall downturn, there are signs of resilience in the market, with the total revenue for restaurants reaching 27.566 billion HKD in Q4 2024, marking a slight year-on-year increase [20] - Fast-casual dining options, particularly those offering high value for money, are gaining popularity, with some brands experiencing significant growth in revenue [20][24] - Traditional restaurants are also adapting by focusing on nostalgic elements to attract tourists, showcasing a shift in strategy to maintain relevance in a changing market [26][28]