常州队在"苏超"进球之后，常州文旅"放大招"花式迎客，不仅针对部分姓氏的游客实施免门票，持有苏 超门票或出生日期在8月的游客，也同样能享受到免票的福利。 据天目湖旅游度假区消息，8月17至31日，针对全国所有赵姓游客，天目湖山水园、天目湖南山竹海景 区实施门票全免。同时，位于常州市的花谷奇缘景区，对赵姓、王姓游客双双免票；中华恐龙园则称， 镇江球迷凭本人苏超联赛指定日期门票，可实名制兑换恐龙园门票入园。 常州当地景区纷纷加入免票大军，将累计涉及多少门票收入？以天目湖景区为例，记者在购票平台查询 到，目前，该景区山水园+南山竹海的联票价格为168元，含游船价格为260元。据新华社报道，《二〇 一八年全国姓名报告》显示，赵姓人口为2860万。 按上述统计数据计算，极端情况下，即假设上述赵姓游客均前往该地游览，天目湖景区涉及的门票支出 将达到约48亿元至74亿元。 目前，又有多家景区加入免票队伍，除了对赵姓游客实施免门票，部分景区还对王姓游客也实施了免 票。 据常州发布公众号消息，在苏超比赛中，赵连平进球、王海宁助攻，花谷奇缘景区送上姓氏福利，8月 17日至31日，该景区对全国赵姓、王姓游客实施凭身份证免票入园。 ...

Group 1 - The tourism sector in Changzhou is offering free admission to visitors with the surname Zhao and those holding specific event tickets, aiming to attract more tourists during the promotional period from August 17 to 31 [1][3] - The Tianmu Lake scenic area has set ticket prices at 168 yuan for a basic package and 260 yuan for a package including boat rides, with potential ticket revenue losses estimated between 4.8 billion to 7.4 billion yuan if all Zhao surname holders visit [3][6] - Other local attractions, such as Huaguo Qiyuan and China Dinosaur Park, are also participating in the free admission initiative, with Huaguo Qiyuan offering free entry to both Zhao and Wang surname visitors [3][4] Group 2 - Tianmu Lake's projected revenue for 2024 is 536 million yuan, which could cover the ticket costs for approximately 2.06 million to 3.19 million Zhao surname visitors, representing only 7% to 11% of the total Zhao population in China [2][6] - The company has experienced revenue fluctuations over the past three years, with reported revenues of 369 million yuan in 2022, 630 million yuan in 2023, and 536 million yuan in 2024, alongside net profits of 20 million yuan, 147 million yuan, and 105 million yuan respectively [6] - The promotional strategy is linked to the performance of the Suzhou Super League, which has influenced local attractions to adopt similar free admission policies, highlighting the connection between sports events and tourism revenue [5][6]

2025.08. 17 本文字数：1516，阅读时长大约3分钟 作者 | 第一财经 周楠 常州队在"苏超"进球之后，常州文旅"放大招"花式迎客，不仅针对部分姓氏的游客实施免门票，持 有苏超门票或出生日期在8月的游客，也同样能享受到免票的福利。 据天目湖旅游度假区消息，8月17至31日，针对全国所有赵姓游客，天目湖山水园、天目湖南山竹 海景区实施门票全免。同时，位于常州市的花谷奇缘景区，对赵姓、王姓游客双双免票；中华恐龙园 则称，镇江球迷凭本人苏超联赛指定日期门票，可实名制兑换恐龙园门票入园。 常州当地景区纷纷加入免票大军，将累计涉及多少门票收入？以天目湖景区为例，记者在购票平台查 询到，目前，该景区山水园+南山竹海的联票价格为168元，含游船价格为260元。据新华社报道， 《二〇一八年全国姓名报告》显示，赵姓人口为2860万。 按上述统计数据计算，极端情况下，即假设上述赵姓游客均前往该地游览，天目湖景区涉及的门票支 出将达到约48亿元至74亿元。 天目湖当前的营收水平，能请多少名赵姓游客免费游览？以该公司2024年营收水平（5.36亿元）， 按上述票价168元、260元两档计算，天目湖将能负担206万名至31 ...