Group 1 - The article discusses a promotional campaign in Changzhou, where several tourist attractions are offering free admission to visitors with the surname Zhao, as well as those holding specific event tickets [1][3][5] - The Tianmu Lake scenic area has announced that from August 17 to 31, all visitors with the surname Zhao can enter for free, potentially impacting ticket revenue significantly, with estimates ranging from approximately 4.8 billion to 7.4 billion yuan if all Zhao surname holders visited [1][3][6] - Other attractions, such as Huaguo Qiyuan and the China Dinosaur Park, are also participating in the free admission initiative, extending the offer to visitors with the surname Wang, which could lead to an estimated total ticket revenue impact exceeding 7.8 billion yuan [3][5] Group 2 - Tianmu Lake's projected revenue for 2024 is 536 million yuan, which could allow for 2.06 million to 3.19 million Zhao surname visitors to enter for free, representing only 7% to 11% of the total Zhao population in China [2][6] - The company has experienced revenue fluctuations over the past three years, with reported revenues of 369 million yuan, 630 million yuan, and 536 million yuan for 2022, 2023, and 2024 respectively, alongside net profits of 20 million yuan, 147 million yuan, and 105 million yuan [6] - The two scenic areas involved in the free admission campaign, the Mountain Water Park and the South Bamboo Sea, reported revenues of 148 million yuan and 135 million yuan respectively last year, with high gross margins of 69.72% and 71.22% [6]

Group 1 - The tourism sector in Changzhou is offering free admission to visitors with the surname Zhao and those holding specific event tickets, aiming to attract more tourists during the promotional period from August 17 to 31 [1][3] - The Tianmu Lake scenic area has set ticket prices at 168 yuan for a basic package and 260 yuan for a package including boat rides, with potential ticket revenue losses estimated between 4.8 billion to 7.4 billion yuan if all Zhao surname holders visit [3][6] - Other local attractions, such as Huaguo Qiyuan and China Dinosaur Park, are also participating in the free admission initiative, with Huaguo Qiyuan offering free entry to both Zhao and Wang surname visitors [3][4] Group 2 - Tianmu Lake's projected revenue for 2024 is 536 million yuan, which could cover the ticket costs for approximately 2.06 million to 3.19 million Zhao surname visitors, representing only 7% to 11% of the total Zhao population in China [2][6] - The company has experienced revenue fluctuations over the past three years, with reported revenues of 369 million yuan in 2022, 630 million yuan in 2023, and 536 million yuan in 2024, alongside net profits of 20 million yuan, 147 million yuan, and 105 million yuan respectively [6] - The promotional strategy is linked to the performance of the Suzhou Super League, which has influenced local attractions to adopt similar free admission policies, highlighting the connection between sports events and tourism revenue [5][6]

Core Viewpoint - The article discusses the promotional strategy of free admission for visitors with specific surnames, particularly targeting the "Zhao" surname, in various tourist attractions in Changzhou, which could lead to significant financial implications for these businesses [3][6][8]. Group 1: Free Admission Promotions - From August 17 to 31, 2025, the Tianmu Lake Scenic Area offers free admission to all visitors with the surname "Zhao" [3][6]. - Other attractions, such as Huaguo Qiyuan and China Dinosaur Park, are also providing free entry to visitors with the surnames "Zhao" and "Wang" [3][6][8]. - The potential financial impact of these promotions could reach approximately 48 billion to 74 billion yuan if all 28.6 million "Zhao" surname holders visited the Tianmu Lake Scenic Area [3][6][8]. Group 2: Financial Implications for Tianmu Lake - Tianmu Lake's revenue for 2024 is projected at 5.36 billion yuan, which could allow for the free admission of 206,000 to 319,000 "Zhao" surname visitors, representing only 7% to 11% of the total "Zhao" population [4][8]. - The scenic area has experienced revenue fluctuations, with reported revenues of 3.69 billion yuan in 2022, 6.3 billion yuan in 2023, and 5.36 billion yuan in 2024 [8][9]. - In the first quarter of the current year, Tianmu Lake reported a slight revenue decline of 1.6% but a net profit increase of 26.45% [9]. Group 3: Market Context and Competitors - The promotional activities are part of a broader trend among local attractions in Changzhou, which are leveraging events like the "Suo Super" to attract visitors [3][8]. - The article highlights the presence of publicly listed companies and those planning to IPO in the tourism sector, indicating a competitive landscape influenced by these promotional strategies [8].