Core Viewpoint - The launch of the "90s Nostalgia Ship" by Suzhou River Cruises offers a unique retro experience, allowing visitors to relive childhood memories through various nostalgic games and themes, while enjoying the scenic beauty of Shanghai [1][2]. Group 1: Event Overview - The "90s Nostalgia Ship" was launched at Changhua Road Pier, providing an immersive retro experience for citizens and tourists [1]. - The ship features nostalgic games like chess and video games, creating a time capsule atmosphere for visitors [1]. - Despite rainy weather, the enthusiasm of visitors remained high as the ship sailed past iconic Shanghai landmarks [1]. Group 2: Visitor Experience - Visitors, including a family from Hong Kong, expressed delight in the unique scenery of Suzhou River compared to Hong Kong's Victoria Harbour [1]. - The ship's onboard activities included classic games and nostalgic snacks, enhancing the overall experience [2]. - The event fosters a cultural dialogue across generations, allowing both older and younger visitors to connect through shared experiences [2]. Group 3: Future Plans - The "90s Nostalgia Ship" will operate until early October, with promotional discounts available for visitors [2]. - Suzhou River Cruises has previously offered various themed cruises and plans to introduce new experiences to enrich cultural tourism [3].

Core Insights - The Suzhou River cruise industry is experiencing a peak in tourist volume during the summer season, coinciding with the 2025 "Shanghai Summer" international consumption season and the Shanghai Tourism Festival [1] - Various new themed cruise routes and promotional activities have been launched to enhance consumer choices [1] Group 1: Industry Performance - In the first half of the year, the Suzhou River cruise service welcomed 55,000 visitors, marking a 25% year-on-year increase, with 40% of tourists departing from Putuo District [2] - March 22 set a record for the highest single-day passenger count since the service began, with nearly 11,000 passengers in March alone, achieving a new monthly high [2] Group 2: Themed Offerings - The introduction of diverse dining-themed cruises has significantly boosted overall passenger traffic, especially during weekends and holidays, with higher occupancy rates compared to traditional cruises [2] - The cruise service has launched various themed offerings, including blind box cruises and a "one-person meal" night snack cruise, contributing to the "cultural tourism and commerce" synergy [1][2] Group 3: Promotions and Discounts - Special discounts are available for students and seniors, with a 40% discount on tickets for full-time students aged 14-24 and seniors aged 60 and above until August 31 [2]