Core Viewpoint - The Suzhou Municipal Market Supervision Administration is actively enhancing the consumer environment and promoting safe consumption through various initiatives, aiming to support high-quality economic development and improve consumer satisfaction [3][4]. Group 1: Consumer Environment Optimization - Suzhou is recognized as a benchmark city for consumer environment construction, focusing on consumer rights protection and creating a safe consumption environment [3]. - The city aims to achieve a retail sales total of 909.22 billion yuan by 2025, with a year-on-year growth of 2.0% [3]. - Suzhou ranked first in the China Consumer Association's consumer satisfaction survey for the third time in four years, highlighting the effectiveness of its "Wu You" consumption brand [3]. Group 2: Systematic Governance and Policy Implementation - The city is implementing a "three-in-one" governance system that integrates consumer supply quality, order optimization, and rights protection [4]. - A three-year action plan for optimizing the consumer environment has been developed, with clear timelines and responsibilities assigned to various departments [4]. - Collaboration with enterprises and industry associations is emphasized to create a multi-party governance structure [4]. Group 3: Enhancing Consumer Experience - The "Eight Ones" working method has been introduced to improve consumer experience, including administrative guidance, information publicizing, and a consumer service station [6]. - Complaints in key tourist areas decreased by 12.16% in 2025, indicating improved consumer satisfaction [6]. - Quality improvement actions have led to multiple awards for local companies, enhancing the overall quality of consumer goods [6]. Group 4: Promoting Consumption Activities - Various promotional activities, such as the "Warm Winter Shopping Season" and "Double 12 Shopping Carnival," have been organized to stimulate consumer spending [7]. - The "3.15 Golden Autumn Shopping Festival" generated an economic benefit of 250 million yuan, showcasing the effectiveness of promotional efforts [7]. Group 5: Consumer Dispute Resolution - The "no-reason return" policy for offline shopping has been widely adopted, with over 127 service stations established and more than 226,500 returns processed, amounting to approximately 94.45 million yuan [9]. - The establishment of a multi-faceted consumer dispute resolution mechanism has led to a 77.56% success rate in mediation, recovering 14.12 million yuan for consumers [10]. Group 6: Regulatory Strengthening - The administration is enhancing regulation in the platform economy, focusing on e-commerce and live marketing, with 845 illegal activities addressed [12]. - A comprehensive governance approach is being implemented in key sectors, including food safety and consumer goods, with a dynamic compliance rate of 98.34% for food inspections [12]. Group 7: Future Directions - The Suzhou Municipal Market Supervision Administration plans to continue reforming and innovating to protect consumer rights and stimulate consumption, contributing to high-quality economic development [13].