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“苏超”点亮消费新动能 江苏2025年度文旅消费大数据系列榜单出炉
Sou Hu Cai Jing· 2026-02-07 05:26
Core Insights - Jiangsu province's tourism consumption through UnionPay channels reached 664.24 billion yuan, marking a 13.9% year-on-year increase, accounting for 10.22% of the national tourism consumption total, maintaining the top position in the country [3] - The "Su Super" event is set to host 85 matches in 2025, significantly boosting nighttime tourism consumption in participating cities, with 14.57 billion yuan in tourism consumption and a 27.1% year-on-year increase on match days [3] - Popular nighttime tourism consumption areas include Nanjing's Confucius Temple-Qinhuai Scenic Area and Suzhou's Jinji Lake Scenic Area, while new tourist products like Wuxi Huishan Ancient Town Phase II gained popularity [4][6] Tourism Consumption Data - The total tourism consumption in Jiangsu through UnionPay channels reached 664.24 billion yuan, with a notable increase of 13.9% compared to the previous year [3] - On match days, the main cities received 14.34 million visitors, indicating a strong correlation between events and tourism growth [3] - Wuxi showed significant growth in both visitor numbers and consumption, attributed to events like the Spring Festival Gala [7] Popular Tourist Attractions and Products - The top five nighttime tourism consumption areas are: 1. Nanjing Confucius Temple-Qinhuai Scenic Area 2. Suzhou Jinji Lake Scenic Area 3. Nanjing Changjiang Road 4. Suzhou Shishan Street 5. Suzhou Guanqian Street [5] - The top five new tourist products are: 1. Wuxi Huishan Ancient Town Phase II 2. Suqian Sandi Wildlife World 3. Huai'an Bear Infestation Paradise 4. Wuxi Yaohu Lake Town 5. Lianyungang Haizhou Bay Star [6] - The top ten highly-rated tourist attractions include: 1. Nanjing Zhongshan Scenic Area 2. Nanjing Shanghua Terrace Scenic Area 3. Suzhou Hanshan Temple 4. Yangzhou Heyuan 5. Wuzhou Ge Yuan 6. Suzhou Kunshan Tinglin Garden 7. Suzhou Changshu Fangta Ancient Site 8. Zhun'an Government Office Scenic Area 9. Wuxi Lingshan Scenic Area 10. Suzhou Bay Golden Lake Shore Tourist Area [7] Future Development Trends - In 2025, Jiangsu aims to accelerate county-level tourism development, leveraging local resources to inject new momentum into tourism consumption [7] - Cities like Jiujiang are focusing on innovative experiences such as non-heritage events and camping, while Changshu's outdoor hiking route is expected to attract 2.8 million visitors annually [7]