Core Insights - The article highlights the participation of Dongfang Chuangye Co., Ltd. at the 8th China International Import Expo (CIIE), showcasing a diverse range of global gourmet products, emphasizing the company's commitment to the "premiere economy" and the "spillover effect" of the expo [1][2]. Group 1: Company Strategy - Dongfang Chuangye has consistently attended the CIIE, introducing new brands each year, demonstrating a meticulous selection process that reflects a deep understanding of market trends and consumer preferences [2][3]. - The company focuses on "premiere economy" by introducing unique products that are exclusive to the Chinese market, such as Scottish whisky and gin, which are not available elsewhere [3][4]. Group 2: Market Approach - The company adopts a unique sales strategy by avoiding traditional retail channels and instead promoting products through private channels, allowing for more targeted marketing to quality-seeking consumers [3][4]. - Dongfang Chuangye has evolved from a simple trading company to a high-quality lifestyle facilitator, bringing not only products but also the associated culture and stories to Chinese consumers [3][4]. Group 3: Collaborative Efforts - A notable collaboration with the Glasgow Chamber of Commerce has expanded from a single whisky supplier to multiple suppliers, significantly increasing the number of SKUs from 5 to over 50 within a few years [4][5]. - The partnership has transcended mere trade, fostering cooperation in other areas such as football training and cultural exchanges, thereby enhancing the relationship between Shanghai and Glasgow [4][5][6]. Group 4: Future Outlook - The company is already preparing for the next CIIE, indicating a commitment to continuous improvement and the introduction of new brands, which requires extensive time for selection and integration [7].

Core Viewpoint - The article highlights the successful participation of Dongfang Chuangye Co., Ltd. at the China International Import Expo, showcasing a diverse range of global gourmet products and emphasizing the concept of "premiere economy" [1][3]. Group 1: Company Strategy - Dongfang Chuangye has consistently participated in the Import Expo, introducing new brands each year, demonstrating a commitment to quality and market understanding [2][3]. - The company focuses on "premiere economy," offering unique products that are exclusive to the Chinese market, such as Scottish whisky and gin, which are not available elsewhere [3][4]. - The company has shifted from being a simple trader to a high-quality lifestyle facilitator, integrating cultural narratives with the products it brings to China [3][4]. Group 2: Market Approach - Dongfang Chuangye employs a unique sales strategy by avoiding traditional retail channels and focusing on private domain marketing, allowing for more targeted outreach to quality-conscious consumers [3][4]. - The collaboration with the Glasgow Chamber of Commerce has evolved from a simple trade relationship to a broader partnership that includes cultural exchanges and other industries, enhancing the impact of the Import Expo [4][5]. Group 3: Future Outlook - The company is already preparing for the next Import Expo, indicating a proactive approach to brand selection and market engagement, aiming to improve year after year [7].