名，走进越来越 多人的生活。 六，岭南街头年 味浓。茶煲和阿 茶相约来到奶茶 店，满心期待 着"新年第一杯 奶茶"的仪式 感。 一杯看似寻常的 奶茶，承载着岭 南千年饮茶习俗 的现代表达。这 场由广东而起、 席卷世界的风味 浪潮，正以茶之 新年第一杯广东 奶茶，口口皆新 意｜马年新春· 来粤叹茶⑦_南 方+_南方plus "阿茶，我们尝 尝'英红糯糯' ， 还是来杯清爽醒 神的'鸭屎香柠 檬茶'？"大年初 趣、以保健显奇 效的擂茶技 艺……源远流长 的茶饮传统，为 现代奶茶在广东 的生根发芽提供 了丰饶土壤。 而这种土壤之 上，是更为扎实 的产业根基：广 东全省茶园面积 超176万亩，干 毛茶产量超20万 吨，培育了凤凰 单丛、英德红 茶、客家炒绿、 紫金蝉茶、新会 柑茶、韶关白茶 等知名茶叶产 品，共同构成了 新茶饮品牌争相 挖掘的"风味版 图" 。 依托这份厚实 的"家底"，广东 奶茶不断演绎创 新传奇。陈皮的 醇香、油柑的酸 涩回甘、荔枝的 清甜多汁、木薯 的软糯Q弹…… 这些岭南大地的 馈赠，被创新性 地融入茶饮，既 顺应了岭南 人"不时不食"的 饮食智慧，也让 奶茶产品形成季 节性消费热潮， 持续激 ...

Core Insights - The article highlights the rapid growth and cultural significance of milk tea in Guangdong, positioning it as a new benchmark for tea beverages in China [1][2][4] Industry Overview - As of September 2025, the number of ready-to-drink tea shops in China (excluding Hong Kong, Macau, and Taiwan) is projected to exceed 415,000, with Guangdong leading at over 82,000 stores [6][7] - Guangzhou alone has more than 14,000 stores, showcasing the highest store density and consumer activity in the country [8] Cultural and Historical Context - Guangdong's deep-rooted tea culture, influenced by its humid climate, has historically integrated tea into daily life, making it a social connector [14][15][20] - The region's tea industry is robust, with a projected tea garden area of 1.7659 million acres and a dry tea production of 203,500 tons by 2025 [21] Market Dynamics - The youth demographic (ages 18-40) accounts for over 50% of tea consumption in Guangdong, with new product forms like cold brew and ready-to-drink tea seeing sales double [26][27] - The rise of live-streaming sales channels has seen a 60% annual increase in transaction volume, reflecting a shift in consumer preferences towards convenience and experience [27][28] Innovation and Product Development - Local ingredients are driving continuous product innovation, with seasonal specialties becoming staples in the industry [39][63] - Notable examples include the use of Yingde black tea in new product lines by brands like Heytea, which has launched multiple innovative drinks featuring this tea [41][44] Supply Chain and Infrastructure - Guangdong boasts the most mature supply chain for new tea beverages in China, with a focus on creating a fully controllable system from production to retail [69][70] - Companies are investing in local raw material bases and collaborating with research institutions to enhance product quality and address industry challenges [73][75] Regional Brand Development - Regional brands leverage local cultural elements and unique ingredients to establish a strong market presence, such as "Yingge Soul" and "Ruo Gan Nian Hou" [50][52] - The city of Jiangmen has developed a comprehensive ecosystem for ready-to-drink tea, with over 3,000 national stores and significant employment in the sector [90][91] Conclusion - Guangdong's innovative approach to tea beverage production, combined with its cultural heritage and robust supply chain, positions it as a leading source of new tea drink trends in China, offering a replicable model for other regions [95][96]

Core Insights - The article discusses the return of the popular product "Yinghong Nuonuo" by Heytea, which combines Yingde black tea with cheese and other ingredients to create a unique beverage experience [2][3][5]. Product Launch and Popularity - "Yinghong Nuonuo" was officially relaunched on January 15, 2023, and is noted for its classic flavor combination that resonates with consumers' memories [2][3]. - Since its initial launch in April 2025, "Yinghong Nuonuo" has achieved remarkable sales, with 800,000 cups sold on its first day, indicating strong consumer demand and positive reception [8][9]. Product Development and Variants - Over the past year, Heytea has introduced five products utilizing Yingde black tea as a base, including collaborations with popular brands and limited edition offerings [12][13][15]. - The company has successfully brought Yingde black tea to international markets, including the United States, Singapore, South Korea, and Australia, enhancing its global presence [15]. Industry Impact and Market Position - Yingde black tea has a brand value of 5.178 billion yuan, ranking first among regional public brands in the black tea category in China [19]. - The tea industry in Yingde has a total tea garden area of 186,500 acres and a dry tea production of 18,000 tons, with the entire industry chain exceeding a value of 10 billion yuan, benefiting approximately 155,000 workers [20][21]. Future Development and Innovation - The local agricultural authority emphasizes the importance of innovative collaborations with companies like Heytea to enhance the market vitality of Yingde black tea [23]. - Future plans include strengthening the agricultural foundation, deepening technological innovation, and expanding both domestic and international markets to promote sustainable growth in the Yingde black tea industry [25][26].