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以丹心铸品牌,让茶香传世界——醉香茶业(广州)有限责任公司董事长文秀洁
Sou Hu Cai Jing· 2025-09-22 08:12
Core Viewpoint - Zui Xiang Tea Industry (Guangzhou) Co., Ltd. stands out in the tea industry transformation in China, driven by its unique cultural heritage and brand strength, becoming a model for national brands going global [1][25]. Group 1: Company Overview - The company is led by Chairman Wen Xiujie, a descendant of the Southern Song dynasty hero Wen Tianxiang, who integrates national sentiment into the company's development [1][27]. - Zui Xiang Tea focuses on three main product categories: Phoenix Dan Cong, black tea, and Yunnan ancient tree Pu'er, under the brand "Xi Sheng Duo," establishing a comprehensive supply chain from tea garden to cup [5][6]. Group 2: Quality and Craftsmanship - The company emphasizes extreme quality control and the integration of cultural and technological elements in tea production, adhering to traditional methods while incorporating modern technology [5][8]. - Wen Xiujie follows strict traditional harvesting methods, prioritizing the quality of spring tea and ensuring optimal conditions for tea leaf picking [6][10]. - A "five-dimensional quality control" system is established to ensure the quality of the final product, focusing on appearance, aroma, taste, and packaging [10][11]. Group 3: Technological Innovation - The company has implemented a leading traceability and integrity management system, utilizing blockchain technology to ensure transparency from production to retail [10][13]. - Zui Xiang Tea has achieved significant recognition, including being rated as a "creditworthy merchant" for three consecutive years and receiving various certifications that enhance its credibility [13][30]. Group 4: Global Strategy and Brand Expansion - The company aims for "cultural export" as a strategic goal, actively participating in international trade and cultural exchange events, promoting its products as natural, sugar-free beverages [15][25]. - Zui Xiang Tea has received multiple awards, including recognition as a top brand in rural revitalization and innovation, marking its entry into the international brand arena [25][30]. Group 5: Social Responsibility and Future Vision - The company is committed to rural revitalization and cultural dissemination, helping thousands of tea farmers increase their income and fostering the next generation of tea artisans [31][32]. - Wen Xiujie envisions Zui Xiang Tea as a cultural ambassador for Chinese tea, aiming for standardization, internationalization, and branding to achieve the ideal of "tea and harmony in the world" [31][32].
超受追捧!广东绿色优质农产品推介会举办
Nan Fang Nong Cun Bao· 2025-09-16 08:05
Core Viewpoint - Guangdong's promotion of green and high-quality agricultural products is gaining significant attention, showcasing the province's commitment to agricultural quality and brand development [9][12][56]. Group 1: Event Overview - The 23rd China International Meat Industry Exhibition was held from September 15 to 17 in Xiamen, featuring a national agricultural product supply and demand matching event organized by the Ministry of Agriculture and Rural Affairs [2][3]. - Five Guangdong enterprises participated in the event, promoting "Yue" branded green and high-quality agricultural products, attracting numerous buyers for discussions [5][6]. Group 2: Agricultural Product Quality - Guangdong has focused on the "three products and one standard" strategy (green food, organic agricultural products, geographical indication products, and compliance certification) to promote high-quality agricultural development [9]. - As of August 31, 2025, the total number of certified green and high-quality agricultural products in Guangdong is expected to reach 1,532, including 799 green foods, 92 organic products, and 578 nationally recognized specialty products, with a product compliance rate consistently above 98% [10][11]. Group 3: Product Highlights - Guangdong's agricultural products are known for their "green, healthy, and authentic" characteristics, supported by a complete quality control system from planting to processing and sales [13][15]. - Notable products include dried longan and lychee from Guangdong Danchun Food Technology Co., which emphasize their 16 years of green certification and superior taste [16][18]. - Yingde City Yipin Tea Co. showcased its "Yingzhou Red Rhythm" series of black tea, highlighting the use of over 60-year-old tea trees and traditional farming methods to ensure high quality [20][22]. Group 4: Economic Impact - The New Year Chenpi, a geographical indication product, is projected to have an industry chain output value exceeding 26 billion yuan in 2024, creating 78,000 jobs and increasing per capita income by 26,000 yuan [40][41]. - Guangdong Yihao Food Co., a key agricultural enterprise, expects sales to exceed 3.5 billion yuan in 2024, with its pork products having double the fat content of ordinary pork, enhancing flavor [45][46]. Group 5: Market Response - Buyers expressed interest in Guangdong's unique agricultural products, emphasizing the importance of brand stories and cultural heritage that align with current consumer demands for "green, healthy, and traceable" products [52][53]. - The event served as a significant platform for agricultural exchange and cooperation between Guangdong and Fujian, reinforcing Guangdong's leading position in the green agricultural sector [54][56].
千余款臻品汇聚:探路“工艺美术+地理标志”生态圈
Core Viewpoint - The 8th Guangdong-Hong Kong-Macao Greater Bay Area Arts and Crafts Expo showcases over 300 arts and crafts enterprises and features more than 1,000 collectible items, emphasizing cultural integration and innovation in the region [1][2]. Group 1: Event Overview - The expo is themed "Tasting Tea and Appreciating Crafts: The Tide of the Greater Bay Area" and includes participation from over 10 cities in Guangdong, Hong Kong, Macao, and Taiwan [1]. - The exhibition covers over 10,000 square meters and features six distinctive exhibition areas, including a Hong Kong-Macao-Taiwan integration area and a traditional crafts area [1]. Group 2: Featured Exhibits - The expo highlights over 100 national geographical indication products, such as Xinhui dried tangerine peel and Yingde black tea, under the "Culinary Delights of the Bay Area" theme [1]. - Innovative products combining technology and tradition, such as AI embroidery and wearable jade carvings, are showcased in the creative products area [1]. Group 3: Supporting Activities - High-profile forums and competitions are held during the expo, including the "Yue Ming Biao" evaluation of high-quality geographical indication products [2]. - The "Lingnan Craftsman Cup" cultural and creative competition aims to stimulate industry innovation and nurture new craftsman talent [2]. Group 4: Organizational Support - The expo is co-hosted by multiple organizations, including Guangdong Light Industry Holdings Group and the Guangdong Arts and Crafts Association, reflecting a commitment to cultural development in the province [3]. - The event aims to create a composite exhibition and trade ecosystem that promotes the innovative development of traditional culture and arts in Guangdong [3].
广东荔枝“抢鲜”北上新疆 受国内外客商青睐
Zhong Guo Xin Wen Wang· 2025-06-27 21:20
Group 1 - The core theme of the 2025 China-Eurasia Commodity Trade Expo is "Jointly Discussing Eurasian Cooperation and Sharing the Prosperity of the Silk Road," with a focus on enhancing trade cooperation between Guangdong and Xinjiang [2][3] - The "Products from Xinjiang Southward and Guangdong Northward" platform aims to expand the Belt and Road market and deepen trade cooperation, linking upstream and downstream enterprises through online and offline channels [3][5] - Guangdong lychee is the highlight of the exhibition, attracting significant attention from domestic and international merchants, with all samples consumed within two hours [5] Group 2 - Several large Guangdong enterprises participated in the expo to seek business opportunities and accelerate connections along the Silk Road Economic Belt [3] - The event featured a variety of classic Guangdong products, showcasing the charm of Lingnan culture, including lychee, tea, and other local specialties [3][5] - Companies are leveraging new technologies, such as "frozen dormancy technology," to facilitate the long-distance transportation and export of lychee to Central Asia [5]
2小时,抢尝一空!广东荔枝抢“鲜”北上进疆
Nan Fang Nong Cun Bao· 2025-06-26 12:05
Core Viewpoint - Guangdong lychee is gaining popularity in Xinjiang, showcasing the potential for expanding trade and cultural exchange between the two regions through the "Xinjiang products going south, Guangdong products going north" initiative [12][13][34]. Group 1: Event Overview - The 2025 China-Eurasia Commodity Trade Expo was held in Urumqi, Xinjiang, featuring a thematic exhibition area focused on the exchange of products between Xinjiang and Guangdong [6][7][12]. - Guangdong lychee was highlighted as a key product, attracting significant attention from domestic and international merchants [8][10][32]. Group 2: Market Response - Within two hours of the exhibition, all samples of Guangdong lychee were consumed, indicating strong demand from consumers and merchants in Xinjiang [15][18][19]. - Various lychee varieties, such as Guiwei and Hongdenglong, were showcased, impressing attendees and enhancing the visibility of Guangdong's agricultural products [21][23][25]. Group 3: Strategic Goals - The initiative aims not only to introduce lychee to Xinjiang but also to expand into Central Asian markets, leveraging new opportunities for overseas market growth [28][30]. - The event serves as a platform for deepening economic cooperation and cultural exchange between Guangdong and Xinjiang, promoting the "Belt and Road" initiative [12][34][39]. Group 4: Broader Product Showcase - In addition to lychee, other Guangdong products such as tea and traditional delicacies also received attention, further promoting the region's agricultural diversity [42][46]. - The event facilitated connections between Guangdong enterprises and local distributors in Xinjiang, enhancing trade relationships [51][56]. Group 5: Future Initiatives - The "Xinjiang products going south, Guangdong products going north" initiative is part of a broader strategy to strengthen economic ties and promote local specialties through various trade fairs and promotional activities [59][62][65]. - Upcoming events, including specialized product promotion activities, are planned to continue fostering trade and collaboration between the two regions [66][67].
2025中国人送礼不完全指南
Hu Xiu· 2025-05-17 12:33
Group 1 - The article discusses the art of gifting tea in a culturally nuanced manner, emphasizing the importance of understanding both tea and the recipient's preferences [1][2][3] - It outlines 20 subtle rules for gifting tea, aiming to help individuals navigate the complexities of tea gifting without falling for misleading sales tactics [3][4] - The guide is not intended to make someone a tea expert but serves as a practical "avoidance guide" to prevent awkward gifting situations [4][5] Group 2 - The article highlights that gifting tea should not be confused with business dealings; it is more about maintaining personal relationships [8] - It stresses the importance of knowing the recipient's taste in tea, as preferences can vary widely, and a mismatched gift can be seen as thoughtless [9][10] - Seasonal considerations are also important when selecting tea, with specific types recommended for different times of the year [11] Group 3 - The article provides a mnemonic for selecting universally accepted teas, suggesting that red and green teas are generally well-received [12] - It advises on the significance of the recipient's tea-drinking habits and the quality of tea to be gifted, indicating that higher quality is often appreciated [12][13] - Regional preferences for tea are noted, with specific recommendations for different areas in China, suggesting that thoughtful selection can enhance the gift's impact [13] Group 4 - The article suggests modern twists on traditional tea gifting, such as presenting tea in a way that appeals to younger audiences, like incorporating trendy tea drinks [13] - It warns against gifting certain types of tea, such as "小青柑," unless the quality is assured, indicating a focus on quality over quantity [14] - The significance of tea in social contexts, such as during family introductions or workplace interactions, is emphasized, highlighting its role in building relationships [15] Group 5 - The article discusses the importance of how one presents the tea, including the language used when discussing the gift, to avoid potential faux pas [16] - It introduces a "blame-shifting" tactic for discussing the quality of the tea, allowing the giver to deflect any criticism [17] - Finally, it suggests alternative gifts, such as cherries or crabs, if one is unsure about tea, emphasizing the principle of giving gifts that do not require reciprocation [18]