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华为Mate80销量超上代同期,苹果均价突破1000美元
Guan Cha Zhe Wang· 2026-02-02 03:51
Group 1 - In January, Huawei regained the top position in the Chinese smartphone market with an 18.6% market share, closely followed by Apple at 17.04% [1] - The Huawei Mate80 series, launched later than competitors, has shown strong sales momentum, with approximately 2.54 million units sold by the end of January 2026, surpassing the Mate70 series during the same period [1] - Apple's iPhone 17 series performed well in China, achieving a market share of 21.2% and a year-on-year revenue increase of 38% in the Greater China region, with shipments reaching 16 million units in Q4 2025 [3] Group 2 - Globally, Apple leads the market with a 25% share of shipments and 59% of revenue, while the average selling price of Apple phones reached $1,011, significantly higher than competitors [4] - Despite current successes, Apple faces challenges such as rising component costs and increased competition, with price cuts from various manufacturers intensifying market rivalry [7][8] - The global smartphone market is expected to see rising average prices due to high-end trends and increased demand for AI features, but rising component costs may pressure manufacturers to focus on value growth and product optimization [8]