服装丨市场观察 本周看点： -奢侈品牌，谁在大手笔升级中国门店？ -运动户外品牌如何分走奢侈品牌的"蛋糕"？ -安踏李宁特步，集体撞上"中年墙 "。 行业环境 1.亚瑟士和LV，抢着卖高价香水 关键词 ： 香水生意,时尚品牌,生活方式,美妆领域,奢侈品 概要 ： 香水生意正成为时尚品牌拓展生活方式的重要领域，运动品牌鬼塚虎和轻奢品牌珑骧 近期纷纷进军香水市场。全球香水市场规模预计从2025年的530亿美元增长至2032年的775.3亿 美元，高端细分市场增长最快。奢侈品集团如香奈儿、开云集团在主营业务下滑时，美妆业务 表现强劲，促使更多品牌布局香水领域。鬼塚虎与知名香水设计师合作推出系列香水，强调品 牌调性而非急于变现；珑骧则选择与专业香水企业合作。高端小众香水成为行业趋势，如PUIG 集团旗下品牌表现突出，但整体增速放缓。时尚品牌跨界香水旨在提升品牌价值，未来能否成 为业绩助力取决于市场发展。 2.奢侈品牌，谁在大手笔升级中国门店？ 关键词 ： 奢侈品市场,增长放缓,门店数量,中国市场,品牌活力 概要 ： 2025年上半年，中国奢侈品市场增长放缓，奢侈品牌新开门店数量同比下降38%，焕新 门店数量下降30% ...

Group 1 - The global smartphone market experienced a significant revenue increase in Q2 2025, surpassing $100 billion (approximately 717.88 billion RMB), marking a historical high for the second quarter with a year-on-year growth of 10% [1] - In contrast, the global smartphone shipment volume only saw a modest year-on-year increase of 3% during the same period [1] - The average selling price (ASP) of global smartphones reached a new high of nearly $350 (approximately 2512.6 RMB), reflecting a year-on-year increase of 7% [1] Group 2 - Among the top five brands—Apple, Samsung, Xiaomi, OPPO, and Vivo—all reported year-on-year revenue growth in Q2 2025 [2] - Apple achieved the most remarkable performance, capturing 43% of the global smartphone market revenue with a growth rate of 13% [2] - Samsung maintained its leading position in global smartphone shipments, with a revenue increase of 4% [2] - OPPO showed strong performance with a 14% year-on-year increase in ASP, the highest among the top five brands, and a revenue growth of 10% [2] - Vivo experienced a slight revenue growth of 4% and a shipment increase of 5% in Q2 2025 [2] - Counterpoint Research anticipates that the trend towards high-end smartphones will continue, with revenue growth outpacing shipment growth for the entire year of 2025 [2]

Counterpoint Research高级分析师Shilpi Jain在评论2025年第二季度的市场动态时表示，尽管多地仍承受 宏观经济逆风，全球智能手机市场在 2025 年第二季度依旧实现了销量和营收的双重增长。随着美国关 税政策逐步放松，高端设备需求在发达市场表现尤为强劲。"融资渠道的拓宽、以旧换新计划的升级， 以及更大力度的促销活动，共同降低了消费者进入高端市场的门槛，使高端化进程的速度超出此前预 期。" 展望未来，Counterpoint预计全球智能手机市场的高端化趋势将延续，2025年营收增幅将跑赢销量增 长。此外，随着生成式人工智能手机与折叠屏机型的关注度持续上升，这两大新兴趋势有望为全球智能 手机市场带来显著的增长机会。 （文章来源：证券时报网） 8月1日，Counterpoint Research最新发布市场监测服务显示，2025年第二季度全球智能手机市场营收同 比增长10%，首次突破1000亿美元大关，创下第二季度历史最高纪录。相比之下，全球智能手机出货量 同比增长仅3%。与此同时，2025年第二季度全球平均售价（ASP）也创下第二季度新高，同比上涨 7%，接近350美元。 从具体品牌来 ...

Group 1 - Global smartphone shipments are expected to increase by 3% in Q2 2025, with revenue growing by 10%, surpassing $100 billion for the first time in this quarter [1] - The global average selling price (ASP) reached a peak of $347 in Q2, reflecting a 7% year-over-year increase [1] - Apple's iPhone has the highest average selling price at $879, while OPPO's ASP grew the fastest at $274 [1] Group 2 - Apple led the five major brands with a 13% growth in revenue, capturing 43% of global income, driven by the strong performance of the iPhone 16 series and preemptive purchases to avoid tariff risks [2] - Samsung maintained its leading position in global smartphone shipments with a 4% revenue increase, supported by strong demand for its mid-range A series and the Galaxy S25 series in the high-end market [3] - OPPO's ASP increased by 14% year-over-year, achieving a 10% revenue growth despite a decline in shipments, thanks to its focus on the high-end market with the Reno 13 series and Find X8 [3] - Vivo's revenue grew by 4% and shipments increased by 5% in Q2 2025, as the brand expanded in markets such as India, the Middle East, Africa, and Latin America, while gradually increasing its market share in Europe [4]

Industry Overview - Sponge titanium is a crucial raw material for producing titanium alloys and other titanium materials, characterized by its light gray granular or porous form [2] - The upstream of the sponge titanium industry chain includes titanium ore and other raw materials, while the downstream applications span various sectors such as aerospace, chemical, marine engineering, and medicine [2][4] Production Side - China's sponge titanium production capacity has significantly increased, with output rising from 75,000 tons in 2020 to 256,000 tons in 2024, reflecting strong industry vitality [4][6] - China is the world's largest sponge titanium producer, with its global market share increasing from 58.57% in 2020 to 67.23% in 2024, driven by technological innovations and efficient production processes [4][6] Import and Export - China's trade dynamics for sponge titanium have shifted from a net import to a net export status, with exports reaching 6,000 tons in 2024, a slight increase from the previous year [8] - The average import price of sponge titanium plummeted to 14,600 yuan per ton in 2024, down from 47,900 yuan per ton in 2023, indicating improved competitiveness of Chinese products in the international market [8] Consumption Side - The demand for sponge titanium is primarily driven by the titanium material sector, with apparent consumption growing from 78,700 tons in 2018 to 250,100 tons in 2024, supported by domestic and international market expansion [10] Competitive Landscape - The sponge titanium production capacity is concentrated among a few companies, with the top four firms accounting for 63% of the total capacity, indicating a relatively balanced competitive environment [12] Development Trends 1. Continuous growth in production and demand, with a notable shift towards high-end applications driven by sectors like aerospace and marine engineering [18] 2. Price volatility and cost pressures are prevalent, with significant price increases reported in 2025, while competition intensifies in the mid to low-end product segments [19] 3. Technological innovation and green manufacturing are key drivers for industry upgrades, with companies focusing on energy efficiency and sustainable practices [20]

根据 Counterpoint市场监测服务的最新研究 ，2025年Q1中东和非洲智能手机出货量同比增长7%， 这是该地区在经历连续两个季度下滑后，首次实现同比正增长。斋月和复活节期间的强势节日需 求、设备供应扩大以及温和的通胀共同推动了当季消费者支出。 数据来源： Counterpoint Research 市场监测服务 分析师观点 Counterpoint高级分析师Yang Wang 针对市场动态表示："2024年，中东和非洲智能手机市场进入 调整阶段，因为品牌专注于清理旧库存、减少新品发布和促销力度，导致活跃品牌数量减少。但得 益于供应改善和积压需求释放，尤其是100美元以下的平价机型，市场在2025年初迎来强劲复苏， 主要是因为经济形势和市场的持续改善。值得注意的是，即便在传统意义上的销售淡季，800美元 以上的高端智能手机仍保持稳健增长，印证了高端化趋势的持续韧性。" 2022年Q1- 2025年Q1中东和非洲地区 智能手机出货量增长率 得益于节日季强劲需求、通胀缓和以及新Android厂商扩大设备供应，2025年Q1中东和非洲地 区智能手机市场同比增长7%。 低端市场增速最快，因该地区最大细分市场竞 ...

Core Insights - The global smartphone market saw a 3% year-on-year revenue growth in Q1 2025, driven primarily by Apple, vivo, and non-top five brands [2][3] - The average selling price (ASP) increased by 1% to $364, marking the highest Q1 record, attributed to a continued trend towards high-end devices [3] Regional Market Performance - **China**: Smartphone sales increased by 2.5% year-on-year in Q1 2025, supported by government subsidies [7] - **United States**: Smartphone sales revenue declined by 2% year-on-year, primarily due to weakness in the high-end market, where sales dropped by 4% [15] - **India**: Smartphone shipments decreased by 7% year-on-year, but Apple achieved a 29% growth, marking its highest Q1 shipment record in India [19][20] - **Vietnam**: Smartphone shipments fell by 5% year-on-year, with Apple experiencing a 37% increase in shipments, maintaining a strong market presence [24] Brand Performance - Among the top five smartphone brands, only Apple and vivo reported revenue growth [3] - Huawei led the market with a 28.5% year-on-year revenue increase, achieving its highest market share since 2021 [14] - Xiaomi also saw double-digit growth, benefiting from a broader product range and government subsidies [14]

我们已发布 《2024年第四季度市场监测报告》 。我们每季度会以单页信息图形式总结智能手机市场 动态。以下是2024年第四季度智能手机市场的关键观察： 2024年第四季度全球智能手机市场表现平稳，出货量达3.23亿台； 受益于高端化趋势（消费者更倾向高端机型），全球智能手机营收同比增长5%； 在稳定高端需求支撑下，当季全球智能手机平均售价（ASP）同比上涨2%； Apple 以23%的市场份额领跑2024年第四季度全球智能手机市场，Samsung 以16%份额位居第 二； Apple 当季ASP创历史新高，斩获全球智能手机总营收的54%； vivo和小米营收分别实现20%和11%的同比增长，是前五大厂商中仅有的两家呈现显著增长的 企业。 · In Q4 2024, the global smartphone market remained relatively flat with 323 million shipment units. · Global smartphone revenues grew 5% YoY driven by premiumization as consumers opted for ...

Asia Pacific North America 65% 18% 16% 12% 8% 18% 10% 3% Europe LATAM 2106 我们已发布 《2024年第四季度市场监测报告》 。我们每季度会以单页信息图形式总结智能手机市场 动态。以下是2024年第四季度智能手机市场的关键观察： 2024年第四季度全球智能手机市场表现平稳，出货量达3.23亿台； 受益于高端化趋势（消费者更倾向高端机型），全球智能手机营收同比增长5%； 在稳定高端需求支撑下，当季全球智能手机平均售价（ASP）同比上涨2%； Apple 以23%的市场份额领跑2024年第四季度全球智能手机市场，Samsung 以16%份额位居第 二； Apple 当季ASP创历史新高，斩获全球智能手机总营收的54%； vivo和小米营收分别实现20%和11%的同比增长，是前五大厂商中仅有的两家呈现显著增长的 企业。 Smartphone Market Summary 5% Growth YoY 1% Growth QoQ Regional Smartphone Shipment Market Share · In Q4 2024, the ...

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