Core Insights - The event "Time's New Wave, Moutai Youth Scene" successfully attracted over 3,000 participants, showcasing a blend of sauce liquor culture and trendy consumption scenarios, resulting in significant sales of various Moutai products [1][12] - The interactive "Smell and Identify Wine" challenge became a popular attraction, with over 600 daily participants, creating a consumption loop that transformed experiential engagement into purchasing desire [3][5] - The innovative cocktail offerings, particularly the "Three You" sauce-flavored cocktails, sold 360 cups, with a 15% repurchase rate, indicating a strong appeal among young consumers [6][8] Sales Performance - The event's sales peaked during the night, accounting for 35% of total sales between 20:00 and 21:30, with a 60% increase in group purchases among young consumers [12][14] - The integration of a "Social Sharing Gift" activity stimulated immediate orders, enhancing brand exposure and driving terminal sales [12][14] Marketing Strategy - The event utilized a data-driven integrated marketing approach, achieving significant brand exposure and effectively targeting the younger demographic [14][15] - Collaboration with 50 influencers on platforms like Xiaohongshu and Douyin reached over 1.65 million followers, generating over 3 million online exposures [15] - The event also engaged local popular figures to penetrate youth subcultures, enhancing brand influence within these communities [15] Consumer Engagement - The cultural tasting area attracted over 200 groups, with 78% of participants making purchases, highlighting the effectiveness of personalized experiences in driving sales [8][11] - The use of interactive elements, such as the Moutai cultural playing cards, not only served as engagement tools but also led to a 45% purchase rate of related products among participants [11] Future Outlook - Moutai aims to continue developing youth-oriented consumption scenarios, aligning brand appeal with sales growth through immersive experiences [15]