Core Viewpoint - The launch of the "date liquor" series by Kweichow Moutai aims to enhance consumer engagement and potentially boost sales amidst a challenging market environment for the liquor industry [1][2]. Group 1: Product Launch and Market Strategy - Kweichow Moutai has introduced the "date liquor" series, allowing consumers to select their preferred production dates for the 53% vol 500ml Guizhou Moutai liquor, starting from October 20 [1]. - The "date liquor" concept is designed to create emotional value for consumers by packaging "time" as a high-end consumable, which could lead to increased sales and brand premiumization [2]. - The company has not disclosed the specific quantity of products available for this launch, nor confirmed whether the limited strategy of "one bottle per day" will continue [1]. Group 2: Market Conditions and Financial Performance - The liquor industry is currently experiencing a downturn, with a slowdown in consumer demand and significant fluctuations in the wholesale prices of Moutai's core products [1]. - Kweichow Moutai set a growth target of 9% for the year, achieving a revenue of 91.094 billion yuan, a year-on-year increase of 9.16%, and a net profit of 45.403 billion yuan, up 8.89% [2]. - However, the company's contract liabilities, seen as a future performance indicator, have significantly decreased, with advance payments dropping from 9.592 billion yuan to 5.507 billion yuan, reflecting a decline in distributors' willingness to stock products [2]. Group 3: Consumer Perception and Criticism - Some consumers have expressed concerns over the pricing strategy, noting that the market price for the "snake Moutai" is around 2,000 yuan, while it is being sold for 2,499 yuan on the i Moutai platform, raising questions about the value of the personalized service [2]. - Critics argue that Kweichow Moutai should focus on practical market strategies rather than flashy marketing gimmicks in light of the industry's changing dynamics [3].

三大指数集体低开，食品饮料板块逆势上涨。中证食品饮料指数(930653.CSI)上涨0.2%，该指数成分股 中，科拓生物上涨超12%，双塔食品上涨近8%，安琪酵母上涨近2%。中证A500指数(000510.CSI)下跌 0.39%，该指数成分股中，罗博特科上涨近5%，菲利华上涨超4%，泽璟制药上涨近4%。 相关ETF方面，食品饮料ETF天弘（159736）低开。资金流向方面，截至10月21日，该ETF上个交易日 已连续5个交易日获资金净流入，累计净流入额为5069.08万元，该ETF最新流通份额为77.68亿份，最新 流通规模为55.99亿元。 中证A500ETF天弘（159360）现跌0.32%。截至10月21日，该ETF最新流通份额为13.88亿份，最新流通 规模为17.14亿元。 10月20日，燕京啤酒发布第三季度报告，前三季度实现营业收入134.33亿元，同比增长4.57%；实现净 利润17.70亿元，同比增长37.45%。 据21世纪经济报道，"小茅i茅台"微信公众号发布消息称，本月20日起，在i茅台APP"畅享·云购"商城购 买整箱53%vol500ml贵州茅台酒（乙巳蛇年），消费者可选择心仪的生 ...