Core Insights - The article highlights the success of a local tea shop named "Lv Xiaoge" in a competitive market dominated by major brands like Mixue, showcasing its unique business model and strategies that have led to consistent revenue growth over 13 years [1][3][24] Group 1: Business Model and Performance - Lv Xiaoge operates over 410 stores, with 180 located in Anyang, and 60% of its stores in county towns, achieving an average daily revenue of over 3,000 yuan [3][24] - The shop's average daily revenue exceeds 10,000 yuan, with a peak of 2,000 cups sold in a single day [1][3] - The brand has maintained a 0% closure rate in the Anyang area, indicating strong operational stability [3] Group 2: Product Strategy - The shop offers high-value products at low prices, such as 2 yuan fresh milk ice cream and 3 yuan jasmine tea, appealing to local consumers [1][5] - The product lineup is limited, with only 6-7 new items introduced annually, focusing on quality over quantity [5][11] - The use of high-quality ingredients and unique preparation methods differentiates its products from competitors, such as a distinct lemon tea that emphasizes freshness and flavor [11][13] Group 3: Marketing and Brand Positioning - The brand relies on word-of-mouth marketing rather than traditional advertising, with a focus on building a strong local reputation [17][21] - The founder, Lv Zhiwei, is actively involved in product development and quality control, ensuring that every product meets high standards [18][20] - The brand's strategy emphasizes regional focus, avoiding rapid national expansion and prioritizing sustainable growth in local markets [23][24]