Core Viewpoint - The popularity of medicinal mooncakes, which emphasize the concept of "food as medicine," reflects a growing health consciousness among consumers and a pursuit of quality living [1][2]. Group 1: Medicinal Mooncakes - Medicinal mooncakes, such as Huangqi Wuren and Fuling Chenpi Dou Sha mooncakes, are gaining popularity as a new highlight in holiday consumption [1]. - Various traditional Chinese medicine hospitals are launching unique medicinal mooncakes, integrating health benefits with taste, such as the "Five Elements Mooncake" from Zhejiang Provincial Hospital of Traditional Chinese Medicine [1]. - These mooncakes are made with low oil and low sugar processes, maintaining traditional flavors while introducing health-conscious innovations [1]. Group 2: Health Benefits and Consumer Awareness - Ingredients used in medicinal mooncakes, like Fuling and lotus seeds, are common in dietary therapy and can have certain health benefits when consumed in moderation [1]. - Despite their health-oriented branding, medicinal mooncakes are still considered food and should not replace medical treatment; excessive consumption should be avoided [1]. - The sustainability of the medicinal mooncake market depends on the authenticity of the products and the establishment of a regulated market [1].

Core Insights - The popularity of medicinal mooncakes reflects the increasing health consciousness among consumers and their pursuit of a quality lifestyle [2] - The concept of "food as medicine" is gaining traction, with various hospitals introducing unique medicinal mooncake offerings that combine traditional flavors with health benefits [1][2] Group 1: Medicinal Mooncake Market - Medicinal mooncakes, such as those featuring ingredients like astragalus and poria, are becoming a new highlight in festival consumption, emphasizing the "food as medicine" philosophy [1] - Hospitals in various regions are launching specialized medicinal mooncakes, with Zhejiang Provincial Hospital introducing a "Five Elements Mooncake" based on traditional Chinese medicine principles [1] - The mooncakes are crafted using low-oil and low-sugar methods, merging traditional recipes with modern health trends [1] Group 2: Consumer Health Trends - The rise of medicinal mooncakes signifies a shift in consumer health perspectives, showcasing a deeper integration of traditional wisdom into modern lifestyles [2] - There is an expectation for the market to develop in a regulated manner, ensuring that consumers can enjoy the flavors of the Mid-Autumn Festival while receiving genuine health benefits [2] - The emphasis on moderation in consumption is crucial, as medicinal mooncakes are still considered food and should not replace medical treatments [1]