药膳月饼

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月饼市场为何没有迎来超级大年?年轻人消费趋势解析
Sou Hu Cai Jing· 2025-10-06 16:29
Market Overview - The mooncake market in China is experiencing a downturn despite expectations for a "big year" due to the overlap of the Mid-Autumn Festival and National Day. The sales scale reached 27.13 billion yuan in 2023, but market feedback has been notably lukewarm, leading to increased pressure on manufacturers and distributors as competition intensifies and price wars escalate [5]. Changing Consumer Behavior - Young consumers are shifting their attitudes towards mooncakes, prioritizing cost-effectiveness and health over high-priced premium options. Many are comparing prices and purchasing during sales to avoid overpaying. Additionally, there is a growing trend of homemade mooncakes, which allows families to control ingredients and reduce additives, gaining popularity among health-conscious consumers [6]. Health and Flavor Preferences - According to JD.com's "2025 Mooncake Trend Insight Report," 73% of consumers are now focusing on the health aspects of mooncake ingredients, with low-sugar and additive-free products becoming increasingly popular. Traditional flavors are being replaced by local specialties, such as Inner Mongolia's milk skin mooncakes and egg skin mooncakes, reflecting a return to the emotional core of family reunions and injecting new vitality into the market [7]. Innovation and Challenges - In a highly competitive market, mooncake manufacturers are seeking innovation. Established brands like Guangzhou Restaurant and Maxim's still hold significant market shares, while new brands are emerging with unique packaging and innovative flavors to attract younger consumers. Collaborations with pop culture, such as the partnership between Daoxiangcun and the two-dimensional culture, are also being explored to resonate with the emotional and psychological needs of young buyers [8]. Future Directions - Experts predict that the mooncake market will evolve in two main areas: embracing new retail channels to transform mooncakes from seasonal items to everyday products, and localizing innovations to introduce differentiated products that meet consumer demands for novelty, which could also lay the groundwork for future international expansion [9].
药膳月饼走俏,要不要尝鲜?
Ren Min Ri Bao· 2025-09-26 01:51
(责任编辑:王晨曦) "药食同源"是中医养生的重要理念,强调"寓医于食"。从茯苓饼到枸杞茶,以食材调养身心的理念早已 融入人们的日常。如今,多地中医院纷纷推出特色药膳月饼:浙江省中医院推出"五行月饼",按中医五 行理论配伍,水行款益肾填精,金行款养心安神;扬州市中医院推出12款产品,由资深中医把关配方, 实现美味与食养融合。这些月饼多采用低油、低糖工艺,既延续传统,又注入健康新意。 来源:人民日报海外版 作者:王美华 小小月饼,承载着团圆的情谊,也映照出百姓健康观念的提升。药膳月饼的流行,正是健康理念日益深 入人心的生动体现,也反映群众对品质生活的追求在不断升级。我们乐见传统智慧在现代生活中焕发活 力,也期待市场在规范中健康发展,让消费者在品味中秋韵味的同时,获得真切的健康馈赠。 黄芪五仁月饼、茯苓陈皮豆沙月饼、"五行月饼"……中秋将至,主打"药食同源"的药膳月饼受到许多人 青睐,成为节日消费新亮点。 药膳月饼选用的食材,如茯苓健脾宁心、莲子益肾固涩、薏仁利水渗湿,都是常见食疗材料,适量食用 有一定调理效果。但从本质看,药膳月饼仍是食品,不能替代药物治疗,也不宜因"养生"标签而过量食 用。况且,中药材讲究辨证 ...
药膳月饼走俏,要不要尝鲜?(微言)
Ren Min Ri Bao· 2025-09-25 21:54
小小月饼,承载着团圆的情谊,也映照出百姓健康观念的提升。药膳月饼的流行,正是健康理念日益深 入人心的生动体现,也反映群众对品质生活的追求在不断升级。我们乐见传统智慧在现代生活中焕发活 力,也期待市场在规范中健康发展,让消费者在品味中秋韵味的同时,获得真切的健康馈赠。 黄芪五仁月饼、茯苓陈皮豆沙月饼、"五行月饼"……中秋将至,主打"药食同源"的药膳月饼受到许多人 青睐,成为节日消费新亮点。 "药食同源"是中医养生的重要理念,强调"寓医于食"。从茯苓饼到枸杞茶,以食材调养身心的理念早已 融入人们的日常。如今,多地中医院纷纷推出特色药膳月饼:浙江省中医院推出"五行月饼",按中医五 行理论配伍,水行款益肾填精,金行款养心安神;扬州市中医院推出12款产品,由资深中医把关配方, 实现美味与食养融合。这些月饼多采用低油、低糖工艺,既延续传统,又注入健康新意。 药膳月饼选用的食材,如茯苓健脾宁心、莲子益肾固涩、薏仁利水渗湿,都是常见食疗材料,适量食用 有一定调理效果。但从本质看,药膳月饼仍是食品,不能替代药物治疗,也不宜因"养生"标签而过量食 用。况且,中药材讲究辨证施治,并非人人适用,盲目食用可能暗藏风险。说到底,药膳月饼 ...