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“文博游”、草原游、红色旅游等持续升温 暑期文旅消费市场“热”力十足
Yang Shi Wang· 2025-08-29 02:39
Core Insights - The summer tourism market is experiencing significant growth, with various regions launching unique cultural and tourism projects to attract visitors [1] Group 1: Regional Highlights - In Hubei, museums have become popular destinations, with the Hubei Provincial Museum seeing long queues and increased visitor engagement [2] - Wuhan Museum reported an average daily visitor count exceeding 10,000 during peak summer, with cultural product sales nearly doubling year-on-year since July [4] - In Inner Mongolia's Ordos, cultural events like the "Red Literary Light Cavalry" performances and the China Original Folk Song Festival have contributed to a 23.6% increase in visitor numbers and a 21.3% rise in tourism revenue in the first half of the year [6] - The Yangtze River's passenger transport saw over 6.37 million visitors this summer, a 10% increase year-on-year, with night cruises in Chongqing leading the night economy [8] - In Shanxi's Wuxiang County, red tourism is thriving, with a 32.5% increase in visitors since July, particularly among families [10]