Group 1 - The core event was the promotion conference for high-quality agricultural and livestock products from Hulunbuir, held at Beijing Xinfadi Market, which aims to enhance the supply of "Prairie Quality Products" to the Beijing-Tianjin-Hebei market [1] - The event showcased 155 unique products from 37 enterprises across 11 banners and districts, featuring a tasting area to facilitate direct engagement between suppliers and buyers [1] - Ten leading enterprises from Hulunbuir signed procurement intentions with six core buyers from Beijing, covering key categories such as beef, lamb, grains, oils, and specialty forest products [1] Group 2 - A representative from Hulunbuir stated that the conference serves as a new starting point to expand industrial cooperation and improve long-term production and sales connection mechanisms [2] - The initiative aims to bring more high-quality products from the grasslands into the homes of consumers in the Beijing-Tianjin-Hebei region, achieving a win-win effect of increased industrial efficiency, farmer income, and consumption upgrades [2]

Core Insights - Hohhot City is focusing on "ecological priority and green development" to transform and upgrade its agriculture and animal husbandry sectors through brand building, establishing a "1+9+N" regional public brand system with a total assessed value of 73.231 billion yuan [1] - The brand operation mechanism has been upgraded, with the management rights of the "Hohhot Prairie" public brand and nine sub-brands officially transferred to the Hohhot Agricultural Reclamation Group, aiming for centralized resource integration [1] - The city is addressing the challenges of small, scattered, and weak brands by promoting technological innovation and enhancing the industrial chain, including the construction of high-standard farmland and cold chain logistics [2] Brand Development - The "Hohhot Prairie" public brand serves as the core of the regional brand system, which includes nine sub-brands such as grassland lamb, beef, and milk, contributing to the high-quality development of the region [1] - A total of 20 enterprises have received the "Meng" brand certification, and over 60 enterprises have obtained brand authorization, covering various product categories [1] Technological and Logistical Innovations - The city is implementing high-standard farmland construction and efficient water-saving irrigation projects, collaborating with institutions like the Chinese Academy of Sciences to innovate agricultural techniques [2] - A cold chain logistics route has been established in partnership with SF Express, enabling rapid delivery of brand products to major cities across the country [2]