随着全民健康意识提升，中国大健康产业正迈入从"量"到"质"的转型期。其中，根植于传统食养文化的草本健康消费正加速崛起，成为新一 代消费者日常养护的重要选择，推动该细分赛道进入竞争加剧的快车道。 近年来，健康消费加速成长为拉动内需的重要引擎。但作为新兴赛道，当前健康服务供给质量、健康知识普及和消费环境仍存在不小短板。 今年 4月，商务部、国家卫生健康委等12部门联合印发《促进健康消费专项行动方案》，明确以"提升供给质量、打造新场景"为核心，推 动健康消费结构优化与产业升级。在政策与市场双轮驱动下，构建新型健康消费场景、落地新质生产力，成为品牌的战略突围重点。而仙妮 蕾德，已率先迈出实践步伐。 这一背景下，以草本健康为核心 深耕中国市场逾三十年的跨国企业仙妮蕾德 （Sunrider）展现出稳健增长势头。 6月7日，仙妮蕾德在 广 东中山 迎来 全新门店 开业 ，作为 其 持续扩张的最新一环 。 自2 024 年以来，仙妮蕾德已在全国新增超4 0 家特许门店，去年 整体业绩 同比增长超过15%， 并在今年保持上扬 态势 。稳健表现 背后，是 其 在变化加剧的市场环境中，对自身商业模式与运营体系主动革新的 结果 。 ...

Group 1 - The core event "Aicao Qimiao Tour" combines traditional Chinese medicine culture with interactive experiences, aiming to enhance visitors' holiday experiences through health and wellness activities [1][2] - Nanyang, known as the hometown of Zhang Zhongjing and a major production area for traditional Chinese medicine, has approximately 300,000 acres of mugwort cultivation, earning it the title of "World Mugwort Town" [1] - The event features a variety of activities based on the concept of "harmony between heaven and man" from the "Huangdi Neijing," including moxibustion experiences, sound healing exercises, and herbal baths [1] Group 2 - The night market within the park offers a vibrant atmosphere with traditional health foods, herbal drinks, and cultural crafts, promoting the philosophy of "food and medicine being of the same source" [2] - Various performances, including traditional music and modern rap, are showcased during the event, enhancing the cultural experience for visitors [2] - The event runs from May 1 to May 5, with free admission for certain groups, including minors and seniors, when accompanied by guardians [2]