Core Insights - The article highlights the transformation of China's health industry from "quantity" to "quality," with herbal health consumption emerging as a significant choice for consumers [1] - Sunrider, a multinational company with over 30 years in the Chinese market, is experiencing steady growth, having opened over 40 franchise stores since 2024 and achieving a year-on-year revenue increase of over 15% [1][3] - The "Healthy China 2030" strategy is driving the health industry, with predictions that the market size will exceed 15 trillion yuan by 2025 [1] Group 1: Market Environment and Company Strategy - The health consumption sector is becoming a crucial driver of domestic demand, but there are still gaps in service quality and health knowledge dissemination [4] - Sunrider has established a value ecosystem centered around "herbal health," focusing on product development, consumer experience, membership systems, and distribution networks [3][4] - The company has opened experience centers in major cities to create new health consumption scenarios, responding to the growing demand for health services [4][6] Group 2: Experience Centers and Consumer Engagement - The experience centers serve as immersive health education platforms, enhancing consumer trust in herbal health concepts [6] - These centers act as a hub for brands, distributors, and consumers, improving operational efficiency and establishing a strong brand identity [6][8] - Sunrider plans to open a third experience center within the year, indicating a commitment to expanding its health consumption landscape [8] Group 3: Digital Integration and User Engagement - Sunrider launched the "Xian Ni Hui" mini-program to enhance its digital strategy, integrating physical stores and experience centers into a cohesive operational model [9][10] - The mini-program facilitates a closed-loop system for brand experience, user conversion, and repurchase mechanisms, enhancing customer engagement [10][11] - The platform has seen over 10,000 registered members within six months, with a repurchase rate of 40% and an average transaction value 50% higher than the company average [11] Group 4: Long-term Commitment and Local Adaptation - Sunrider has been deeply rooted in the Chinese market for over 30 years, with two factories supporting its supply chain [12] - The company emphasizes a "self-built R&D + long-termism" approach, continuously expanding its product and service ecosystem [12][14] - The strategic upgrade involves expanding store networks, enhancing consumer experience through centers, and leveraging digital tools to create a sustainable private domain asset [14]

Group 1 - The core event "Aicao Qimiao Tour" combines traditional Chinese medicine culture with interactive experiences, aiming to enhance visitors' holiday experiences through health and wellness activities [1][2] - Nanyang, known as the hometown of Zhang Zhongjing and a major production area for traditional Chinese medicine, has approximately 300,000 acres of mugwort cultivation, earning it the title of "World Mugwort Town" [1] - The event features a variety of activities based on the concept of "harmony between heaven and man" from the "Huangdi Neijing," including moxibustion experiences, sound healing exercises, and herbal baths [1] Group 2 - The night market within the park offers a vibrant atmosphere with traditional health foods, herbal drinks, and cultural crafts, promoting the philosophy of "food and medicine being of the same source" [2] - Various performances, including traditional music and modern rap, are showcased during the event, enhancing the cultural experience for visitors [2] - The event runs from May 1 to May 5, with free admission for certain groups, including minors and seniors, when accompanied by guardians [2]