荔枝精酿

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农行广东分行:助“荔”稳产拓销 “出圈”又“出海”
Nan Fang Nong Cun Bao· 2025-06-05 04:35
Core Viewpoint - Agricultural Bank of China Guangdong Branch is actively supporting the production and sales of lychee in Guangdong, enhancing financial services to stabilize supply and prices while promoting the lychee industry’s growth and export potential [4][10][37]. Group 1: Financial Support and Services - The Agricultural Bank of China Guangdong Branch has launched the "Lychee Rhythm Baqiao" promotional activity to stimulate consumption and ensure stable supply and pricing of lychee during the peak harvest season [6][10]. - A dedicated financial service center for lychee and longan industries has been established, providing comprehensive financial services to over 100 lychee farmers and distributors, with loans exceeding 400 million yuan [24][27]. - The bank has provided 160 million yuan in loans to a cooperative led by a prominent lychee farmer, enabling them to secure funds for purchasing lychee [21][23]. Group 2: Export and Market Expansion - Guangdong lychee is gaining popularity not only domestically but also internationally, with significant export orders reaching 7,100 tons this year, primarily to countries like Russia, Australia, and Japan [58][59]. - The bank has supported companies like Hualong Company in establishing cold chain logistics and processing facilities, providing over 77 million yuan in loans to enhance their operational capabilities and facilitate lychee exports [45][46]. Group 3: Integration of Agriculture and Tourism - The opening of the first lychee cultural service area in Guangdong aims to promote the integration of agriculture, culture, and tourism, enhancing the visibility of the lychee industry and attracting more visitors [4][71][75]. - The bank plans to leverage this service area to deepen partnerships with local businesses and conduct promotional activities, potentially boosting consumer spending by over one million yuan [78][80]. Group 4: Overall Industry Growth - The Agricultural Bank of China Guangdong Branch has significantly increased its rural industry loan balance to over 180 billion yuan, reflecting a commitment to supporting the development of local agricultural sectors [86].