Core Viewpoint - The Guangdong New Year goods festival aims to promote the integration of domestic and international markets for food products, enhancing the global presence of Guangdong's culinary offerings [3][5]. Group 1: Event Overview - The fifth China Import and Export Food New Year Goods Festival commenced on January 23 and will run until February 5, featuring an "online and offline immersive experience" model [3]. - The festival is a key initiative under the Ministry of Commerce's "2026 National Online New Year Goods Festival" and supports Guangdong's "Global Goods Going Global" spring action [3]. Group 2: Market Potential - The Chinese New Year dish market is projected to grow from 170.81 billion yuan in 2024 to 262.64 billion yuan by 2026 [5]. - Guangdong's New Year goods are becoming a global "hard currency," indicating strong international demand [5]. Group 3: Export Growth - In 2025, the export volume of Maoming lychee is expected to reach 5,202 tons, valued at 80.62 million yuan, showing significant year-on-year growth [7]. - Agricultural products from Shaoguan, such as edible fungi, have been exported to 22 countries worldwide [7]. Group 4: Collaborative Efforts - The festival facilitated a series of cooperation agreements with import and export food purchasers from RCEP member countries and regions like New Zealand, Malaysia, and Indonesia [9]. - The event also launched the "Cloud Food Wisdom AI to Assist Guangdong Flavor Going Global" initiative, providing one-stop services for overseas market analysis and compliance consulting [7].