2月25日，2026年广州市高质量发展大会召开。今年大会主题是"工商并举，推动制造业与服务业深度融 合、协同发展"。会上，一批在广州成长壮大的企业受邀参会，广州珠江钢琴（002678）集团股份有限 公司是其中之一。这家1956年在广州建厂的企业，经过70年发展，已成为全球产销规模领先的钢琴企 业。 "钢琴作为一种乐器，不是只能代表西方的文化，一样也能演奏我们的优秀传统曲目。"广州珠江钢琴集 团股份有限公司副董事长、总经理肖巍以南都"广货推荐官"的身份，揭秘作为诞生于广州、扎根于岭 南、走向全球的民族乐器龙头企业，珠江钢琴如何打破技术壁垒，将产品销往110多个国家和地区，让 钢琴这一舶来品，成为承载"广货"实力的重要载体。 中西融合破局，让"舶来品"变身新"广货" "珠江钢琴在不断发展中，是从模仿走到自主创新，走向了引进、消化吸收、再创新的道路。"肖巍表 示，钢琴是源自西方的乐器，然而，珠江钢琴用70年深耕钢琴制造业，打破文化与地域壁垒，让钢琴逐 步成为扎根全球市场的新广货。 肖巍介绍，在数十年的发展过程中，珠江钢琴将技术研发放在首位，聚焦钢琴核心部件与关键工艺，实 现多项"进口替代"突破。其自主研发的恺撒堡P ...

看完英歌舞，再把玩具带回家，特色潮汕年味走红海内外 文/图 羊城晚报全媒体记者 蚁璐雅 "早就听说澄海玩具种类多、品质好，这次来汕头旅游，专门过来选购，既能感受潮汕年味，也能挑选 一些有特色的文创好礼。"来自福建漳州的邢先生，在汕头市澄海区蜂鸟1688澄海玩具选品中心货架 前，仔细挑选着一套英歌舞积木。店内像邢先生一样前来选购的市民和游客络绎不绝，成为新春假期里 的热闹景象。 小小玩具，承载着浓浓年味与南粤品质，通过各地游客和海内外经销商，走进千家万户，远销全球各 地。近年来，澄海玩具已成为海内外游客来潮汕必带的特色手信，更是节假日期间汕头最亮眼的"广货 名片"之一。 春节期间，羊城晚报全媒体记者走进澄海玩具企业和选品中心，实地感受假日玩具消费热潮，从爆款新 品中感受汕头澄海玩具的产业活力与创新魅力。 英歌舞积木成爆款 一踏入场馆，浓郁年味扑面而来。记者在蜂鸟1688澄海玩具选品中心看到，场内人头攒动，各个货架前 都挤满了"大朋友"与"小朋友"，询价声、欢笑声、体验声交织成春节鲜活的烟火气。 "我们平时日客流量超千人次，春节、国庆等节假日，每天到访人次都突破5000。"蜂鸟1688澄海玩具选 品中心副总经理李 ...

Core Viewpoint - The "Guanghuo" initiative represents Guangdong's commitment to high-quality development and industrial upgrading, facilitating a comprehensive global outreach that transcends traditional foreign trade practices [1][2]. Group 1: Overview of "Guanghuo" Initiative - The "Guanghuo" initiative has evolved into a significant platform for Guangdong's global trade, linking local industrial clusters with over 200 countries and regions [1]. - Guangdong has maintained its position as China's largest foreign trade province for over 30 years, accounting for approximately one-quarter of the national total [2]. Group 2: Industrial Foundation - The industrial advantages of "Guanghuo" are particularly evident in the consumer electronics and home appliance sectors, with Shenzhen being a global innovation hub [4]. - Major companies like Midea and Galanz are expanding their global presence, with Midea's high-end appliances ranking among the world's best and Galanz products being exported to over 190 countries [4]. Group 3: Challenges and Opportunities - Despite its achievements, "Guanghuo" faces challenges such as a lack of core technology and global brand recognition, with many SMEs relying on OEM models [4][5]. - The transition from low-end manufacturing to high-end creation is crucial for "Guanghuo" to enhance its global competitiveness [6]. Group 4: Policy and Support - Guangdong's government is implementing supportive policies, including export tax rebates and R&D subsidies, to alleviate financial and logistical pressures on enterprises [5][10]. - The Canton Fair serves as a national-level platform, facilitating connections with global buyers and enhancing the outreach of "Guanghuo" products [5]. Group 5: Cultural Empowerment - Cultural elements are being integrated into the "Guanghuo" initiative, enhancing the global appeal of products through cultural storytelling and branding [7][8]. - Companies are leveraging local cultural heritage to create unique brand identities, such as the promotion of Guangdong lychee as the "Eastern Love Fruit" [8]. Group 6: Strategic Collaboration - The dual-driven strategy of industrial foundation and cultural empowerment is essential for overcoming the "big but not strong" dilemma faced by "Guanghuo" [9][10]. - Successful examples from companies like Xiaopeng and DJI illustrate the effectiveness of this collaborative approach in enhancing brand and cultural outreach [9]. Group 7: Future Outlook - The 2026 "Guanghuo" Spring Action marks a new beginning for transforming "Guanghuo" into a global brand, emphasizing the importance of quality and innovation [11]. - By adhering to the dual-driven strategy and focusing on cultural confidence, "Guanghuo" aims to create more world-class national brands and contribute to the high-quality development of Chinese manufacturing [11].

Group 1 - The core viewpoint of the articles highlights the increasing economic cooperation between Guangzhou and APEC member countries, exemplified by the successful launch of the Ho Chi Minh City Metro Line 2 project, which marks Guangzhou Metro Design Institute's first overseas project [1] - Guangzhou has attracted nearly $120 billion in foreign investment from APEC economies, accounting for 82.8% of the city's total foreign investment, and has invested in 2,684 non-financial projects in APEC countries with a total agreement amount of $24.72 billion, representing 81% of the city's total [1] - The "Guangdong Goods Going Global" initiative aims to enhance the visibility and market influence of high-quality Guangdong products, leveraging the APEC meetings in Guangzhou as a promotional opportunity [2] Group 2 - The Guangdong government is actively promoting the export of Guangdong products and services, with over 2,000 enterprises expected to participate in 150 "Yue Trade Global" overseas exhibitions this year [5] - The establishment of a research and sales center for Guangdong-style pre-prepared dishes in New Zealand and the ongoing Guangdong product expos there indicate a growing platform for Guangdong businesses to expand internationally [3] - In Mexico, there is a rising demand for high-end technology and digital capabilities, creating opportunities for Guangdong enterprises to collaborate in sectors like automotive manufacturing and logistics [4] Group 3 - The "融聚APEC 惠享新机遇" investment promotion event aims to attract foreign investment by introducing favorable policies from the central, provincial, and municipal levels [6] - Guangzhou's focus on emerging industries such as hydrogen energy, pharmaceuticals, and biotechnology is expected to attract more foreign enterprises, particularly from South Korea [6] - The Baiyun International Medical and Health City project, a collaboration with Singapore's Perennial Group, represents a significant investment in healthcare infrastructure, with a total investment of 10 billion yuan [7] Group 4 - The Guangzhou Municipal Bureau of Commerce plans to organize over 100 investment promotion activities in major cities of APEC economies, aiming to facilitate better understanding and investment opportunities for foreign enterprises in Guangzhou [8]

Core Viewpoint - The "Guangdong Goods Going Global" initiative represents a significant step in Guangdong's strategy to enhance its global trade presence, focusing on high-quality development and industrial upgrades, while leveraging local cultural elements to strengthen brand identity and market reach [2][3][9]. Group 1: Industrial Foundation - Guangdong has maintained its position as China's largest foreign trade province for over 30 years, accounting for about one-quarter of the national total, establishing itself as a core hub for international market engagement [3]. - The province has developed a comprehensive industrial ecosystem, particularly in consumer electronics, new energy vehicles, and home appliances, with thousands of specialized enterprises and leading companies [3][4]. - Shenzhen is highlighted as a global innovation center for consumer electronics, with major companies like Huawei and OPPO driving rapid responses to global demand through efficient industrial clusters [4][5]. Group 2: Challenges and Opportunities - Despite impressive export volumes, Guangdong's "Guangdong Goods" face challenges such as a lack of core technologies and global brand recognition, with many small enterprises relying on OEM models [4][5]. - The need for deeper cultural communication and adaptation to international standards is emphasized, as well as the importance of overcoming barriers related to green trade and geopolitical tensions [4][9]. Group 3: Policy and Platform Support - The Guangdong government has implemented supportive policies, including export tax rebates and R&D subsidies, to alleviate financial and logistical pressures on enterprises [5][10]. - The Canton Fair serves as a national-level platform facilitating global connections, attracting numerous international buyers and enhancing trade opportunities [5][10]. Group 4: Cultural Empowerment - Cultural elements are integrated into the branding and marketing strategies of "Guangdong Goods," enhancing their appeal in international markets [7][8]. - The initiative promotes a dual approach of "product + culture," allowing for a richer narrative that resonates with global consumers, as seen in the marketing of local agricultural products and traditional crafts [7][8]. Group 5: Strategic Collaboration - The dual-wheel drive strategy, combining industrial strength and cultural communication, is essential for overcoming the "big but not strong" dilemma faced by Guangdong's exports [9][10]. - Successful examples from companies like Xiaopeng and DJI illustrate the effectiveness of this collaborative approach in enhancing brand recognition and market penetration [9][10]. Group 6: Future Outlook - The "Guangdong Goods Going Global" initiative marks a new starting point for transforming Guangdong into a global brand leader, emphasizing the importance of maintaining quality and innovation while fostering cultural confidence [11].

Core Viewpoint - The "Zhuhai Intelligent Manufacturing (Hong Kong-Zhuhai-Macao Bridge Special Session)" event aims to leverage the bridge's connectivity to promote Zhuhai and Guangdong's quality products to global markets, enhancing cross-border e-commerce opportunities [2][3]. Group 1: Event Overview - The event featured live streaming and an exhibition area showcasing Zhuhai's intelligent manufacturing products alongside Hong Kong and Macao quality goods, facilitating easier access to international markets [2][5]. - Gree Electric's chairman promoted their smart home appliances during the live broadcast, attracting significant online engagement [3][5]. Group 2: Product Showcase - The exhibition displayed a variety of products, including air purifiers, laser printers, Hi-Fi audio systems, and health foods, appealing to attendees from Hong Kong and Macao [5][7]. - A notable product highlighted was a pet product that offers competitive pricing domestically while having a premium in overseas markets, exemplifying the potential of Chinese goods abroad [8]. Group 3: Cross-Border E-commerce Development - The Huafa Hengqin Cross-Border E-commerce Industrial Park has nearly 200 enterprises, including 27 listed companies, with e-commerce-related firms making up about 70% of the total [8]. - The park aims to support businesses in navigating international regulations and enhancing their export capabilities through shared resources and training [8]. Group 4: Economic Impact and Projections - By 2025, the import and export value through the bridge is projected to exceed 325.84 billion yuan, marking a 40.1% increase year-on-year, with cross-border e-commerce exports expected to reach 110.98 billion yuan, a 92.5% increase [11][12]. - The bridge has significantly improved logistics efficiency, with measures in place to streamline customs processes, enhancing the overall trade environment [12]. Group 5: Future Initiatives - Zhuhai plans to host numerous offline matchmaking events and continuous online promotional activities to further facilitate the global reach of its products [12].

Group 1 - The article highlights the growing popularity of Guangdong products overseas, which serve as emotional connections for the Chinese diaspora, transcending mere commodities to become cultural symbols and carriers of nostalgia [1][3] - The New Hui Chenpi Village has successfully passed FDA testing for its Chenpi, with projected sales in the U.S. reaching 15 million RMB by 2025, reflecting a shift in lifestyle trends among overseas Chinese [3][4] - The market strategy focusing on "nostalgia" is supported by a strong cultural identity, with companies leveraging technology to meet overseas demand for traditional Guangdong foods, leading to increased sales of items like pre-packaged New Year dishes and preserved meats [4] Group 2 - Guangdong's foreign trade continues to lead China for 40 consecutive years, contributing 24.1% to the country's overall foreign trade growth, indicating the global appeal of Guangdong products [5] - The appeal of Guangdong goods extends beyond cultural circles, as evidenced by international consumers appreciating practical products like smart toilet seats, showcasing the global demand for quality and affordability [5] - Each Guangdong product carries a story from the Lingnan region, emphasizing the connection between goods and cultural heritage as they reach consumers worldwide [5]

Core Viewpoint - The article highlights the growing global market for Guangdong products, emphasizing the increasing demand for high-quality Chinese goods abroad and the cultural connections they foster among overseas Chinese communities [12][13][41]. Group 1: Market Expansion - The New Hui Chen Pi is changing lifestyles in the U.S., particularly in Los Angeles, where more people are adopting the practice of drinking Chen Pi tea [3][4]. - Guangdong products are increasingly recognized for their quality and brand appeal, moving beyond simple manufacturing to become preferred choices among foreign consumers [13][41]. - The article discusses various Guangdong products successfully entering international markets, such as agricultural drones in Vietnam and tea products in North America, showcasing the diverse applications of Guangdong goods [10][63]. Group 2: Business Strategies - Companies like Chen Pi Village are focusing on the North American market, overcoming regulatory challenges to introduce authentic Chen Pi products, with sales projected to exceed 15 million RMB by 2025 [36][37]. - The article mentions the establishment of a U.S. headquarters for Chen Pi Village, which aims to enhance brand recognition and sales in the overseas market [36][38]. - Guangdong's agricultural technology, such as DJI's drones, is being utilized to modernize farming practices in countries like Vietnam, indicating a shift towards providing comprehensive solutions rather than just products [63][65]. Group 3: Cultural Impact - The demand for Guangdong products among overseas Chinese communities is driven by a desire to connect with their cultural roots, with items like Cantonese sausages and tea sets serving as emotional links to their homeland [39][41]. - The article notes that the success of Guangdong products abroad is not just about commerce but also about cultural exchange and storytelling, enhancing the global perception of Chinese goods [73][74]. - The establishment of a network among overseas Chinese entrepreneurs aims to facilitate the export of Guangdong products, further integrating cultural and business efforts [48].

Core Viewpoint - The article highlights the journey of a company, Chenpi Village, in successfully exporting Xinhui Chenpi (a type of dried tangerine peel) to the United States, achieving sales of over 15 million RMB and establishing a strong market presence in North America [2][59]. Group 1: Market Entry and Growth - The company started from scratch and has achieved annual sales exceeding 15 million RMB, marking a significant milestone in its internationalization efforts [2][59]. - After five years of effort, Xinhui Chenpi has officially entered the U.S. customs directory, allowing it to be sold in the North American market [3][41]. - The company became the first local enterprise in the Xinhui Chenpi industry to pass the FDA certification, which is crucial for establishing credibility in the U.S. market [40][39]. Group 2: Quality and Standards - The success of Xinhui Chenpi in the U.S. market is attributed to its high quality, which is emphasized by the saying "the older the Chenpi, the better the flavor" [24][4]. - The company has focused on meeting strict FDA standards and regulations, ensuring that every aspect of production adheres to quality requirements [30][32]. - The commitment to quality has led to a significant reduction in customs inspection rates for the company's products, reflecting its growing credibility [52][54]. Group 3: Cultural Significance and Market Strategy - Xinhui Chenpi is not just a food product but also carries deep cultural significance for overseas Chinese, representing a connection to their homeland [16][18]. - The company recognized the market opportunity to cater to the nostalgia of overseas Chinese who find it difficult to access authentic Xinhui Chenpi [25][19]. - The brand has successfully penetrated the Chinese community in North America, establishing a solid foundation for future growth [62][63]. Group 4: Future Outlook - The company aims to expand its presence in the mainstream U.S. market, acknowledging the challenges ahead while being prepared for a long-term commitment to growth [64][66]. - The goal is to make Xinhui Chenpi a globally recognized product, with aspirations for continued international expansion [66].

Core Insights - The article discusses the transformation of "Guangdong goods" from merely exporting products to exporting capabilities, emphasizing the need for localization and resilience in supply chains to enhance global competitiveness [1]. Group 1: Localization and Market Adaptation - Companies are encouraged to fully embrace localization by forming market teams that understand local environments, consumer habits, and aesthetic preferences to ensure products are well-suited for their markets [4]. - The shift from "going out" to "integrating in" is highlighted, with companies establishing R&D centers in countries like the USA and Japan, and production bases in Indonesia and Brazil to align with local market needs [4][5]. Group 2: Supply Chain Resilience - A resilient global supply chain is essential for companies to mitigate trade risks and ensure stable and efficient global supply [5]. - Logistics companies are advised to develop integrated, digital, and intelligent global supply chain networks to support the export of Guangdong products [10][11]. Group 3: Technological Innovation - The integration of AI technology in traditional products, such as smart air conditioners, is seen as a way to enhance the appeal of Guangdong goods in the global market [4]. - The 3D printing industry is identified as a rapidly growing sector, with predictions that its market size will exceed 70 billion yuan by 2025, indicating strong export potential [14]. Group 4: Industry Diversification and New Markets - Companies are encouraged to diversify their product lines and explore emerging markets, such as the Middle East and South America, to adapt to changing global demands [24]. - The article notes the importance of monitoring new industry trends, such as electric vehicles and artificial intelligence, to stay competitive in international markets [24]. Group 5: Financial Support and Risk Management - The Guangdong government is increasing support for export credit insurance to help companies manage risks and enhance their competitiveness in global markets [32]. - Financial strategies should focus on integrating risk management and financing to bolster companies' capabilities in international trade [32].