中新网广州2月1日电 题：广货出海记：一缕岭南味，万里故园情 中新网记者 王坚 从洛杉矶唐人街氤氲着陈皮清香的茶馆，到马来西亚家庭餐桌上软糯喷香的清远丝苗米饭，再到北美超 市冷柜中晶莹剔透的广式虾饺……无数跨越山海的广货，逐渐超越商品本身，成为海外华人联结故土最 直接的情感纽带、触手可及的文化符号与乡愁载体。 下 兰花进万家"活动现场。韶关市政府 供图 每一件漂洋过海的广货，都装着一段岭南故事，货通天下，情系万里。(完) "以前在美国，想喝一杯正宗的陈皮水都难。"新会陈皮村市场股份有限公司美国分公司负责人吴家雄的 感慨，道出了无数海外华人的心声。为了将这缕"岭南香"送上在美华人的餐桌，吴家雄的团队历时数 年，攻克技术难关，让新会陈皮首次以独立品类通过美国FDA(美国食品药品监督管理局)检测。 如今，陈皮村2025年在美销售额已突破1500万元人民币。更深刻的变化在于，在洛杉矶，"像中国人一 样泡陈皮水养生"正成为新的生活时尚，一句"Becoming Chinese"在社交网络上流行，标志着这缕岭南 香，从抚慰侨心的"解药"，悄然化身为吸引世界体验东方生活哲学的潮流"名片"。 同样精准切入华人情感"刚需"的，还 ...

Core Viewpoint - The article highlights the growing global market for Guangdong products, emphasizing the increasing demand for high-quality Chinese goods abroad and the cultural connections they foster among overseas Chinese communities [12][13][41]. Group 1: Market Expansion - The New Hui Chen Pi is changing lifestyles in the U.S., particularly in Los Angeles, where more people are adopting the practice of drinking Chen Pi tea [3][4]. - Guangdong products are increasingly recognized for their quality and brand appeal, moving beyond simple manufacturing to become preferred choices among foreign consumers [13][41]. - The article discusses various Guangdong products successfully entering international markets, such as agricultural drones in Vietnam and tea products in North America, showcasing the diverse applications of Guangdong goods [10][63]. Group 2: Business Strategies - Companies like Chen Pi Village are focusing on the North American market, overcoming regulatory challenges to introduce authentic Chen Pi products, with sales projected to exceed 15 million RMB by 2025 [36][37]. - The article mentions the establishment of a U.S. headquarters for Chen Pi Village, which aims to enhance brand recognition and sales in the overseas market [36][38]. - Guangdong's agricultural technology, such as DJI's drones, is being utilized to modernize farming practices in countries like Vietnam, indicating a shift towards providing comprehensive solutions rather than just products [63][65]. Group 3: Cultural Impact - The demand for Guangdong products among overseas Chinese communities is driven by a desire to connect with their cultural roots, with items like Cantonese sausages and tea sets serving as emotional links to their homeland [39][41]. - The article notes that the success of Guangdong products abroad is not just about commerce but also about cultural exchange and storytelling, enhancing the global perception of Chinese goods [73][74]. - The establishment of a network among overseas Chinese entrepreneurs aims to facilitate the export of Guangdong products, further integrating cultural and business efforts [48].

从零到1500万 元："小村长"把 新会陈皮卖到美 国|我在海外卖广 货_南方+_南方 plus 从零起步到年销 售额突破1500万 元人民币，从报 关时屡被抽检到 获准正常销售， 新会陈皮的国际 化之路，吴家雄 走了五年。他不 仅推动了"新会 陈皮"正式进入 美国报关目录， 也让这份来自广 东的"舌尖上的 乡愁"在北美扎 下根来。"说到 底，靠的还是新 会陈皮过硬的品 质。"吴家雄 说。 广货出海，往往 承载着鲜明的地 域印记与文化温 度，新会陈皮正 是其中一张闪亮 的名片。凭借对 品质的坚持与匠 心传承，吴家雄 让这枚古老 的"南药瑰宝"在 北美市场焕发新 机。也正是无数 个像他这样扎根 海外的"广货使 者"，用实打实 的耕耘，让家乡 风味远渡重洋， 续写广货出海的 新故事。 吴家雄（右二）和前来北美门店采购交流的顾客 一份乡愁 一个 商机 吴家雄是新会陈 皮村市场股份有 限公司（以下简 称陈皮村）美国 分公司负责人， 被业内称为"小 村长"。他与海 外陈皮市场的结 缘，源于一份难 以释怀的失落。 在新会籍华侨华 人心中，陈皮不 仅是一种食材， 更是一份深厚的 乡土情结。出门 在外，行囊里可 以没有贵重物 ...

在全球贸易格局深刻变革的背景下，"广货出海"正迈入从产品输出到能力输出、从"走出去"到"走进去"的新阶段。如何让"广东智造"在全球市场中更具竞争 力？ 2026年省两会期间，多位代表、委员围绕"本土化"深耕、供应链韧性、金融护航、物流赋能等方面畅谈思考与建议，助力"广东智造"在全球竞争中持续闪 耀。 省人大代表、TCL空调器（中山）有限公司人力发展部行政高级经理钟辉： 企业出海要将"本土化"进行到底 钟辉。 智能化供应链服务网络助力广货"卖全球" 我想要推荐的是搭载AI技术的智能空调等家电产品。它们看似是传统的"大件"，内核却因为AI赋能焕然一新。过去，广货家电以"物美价廉"著称。如今，广 货家电更智慧也更健康，赢得全球消费者的青睐。 谈及"广货行天下"，我认为今天的"广"字，早已超越了地域，指向的是格局之广、布局之广与适配之广。广货出海，并非简单地将国内产品卖向世界，而是 一场需要全球视野、深度融入与长期耕耘的系统工程。 这些年来，我们在出海道路上，从早期的"走出去"卖产品坚定地转向"走进去"建能力。为了让技术创新紧跟全球市场动向，我们在美国、日本设立研发中 心；为了保障供应、与当地市场共同成长，我们在印尼 ...

出海 "让广货带着文化温度扎根海外" 自2013年起活跃于广东与新西兰商界的夏阳，是无数从广东走向世界的"闯海人"之一。他深切体会到海 外侨胞对"广东味道"的眷恋，也看到了"广货出海"的广阔机遇。从最初为解决海外粤菜厨师短缺、慰藉 侨胞"舌尖乡愁"而推动预制菜出口，到如今将酱油、腊味、糕点等丰富广货送入海外千家万户，夏阳的 步履始终坚实。 "让广货带着文化温度扎根海外，让侨力成为中外经贸纽带。"这句话深深触动夏阳，也成为他行动的核 心指引。在他看来，广货出海不仅是一门生意，更是一份联结情感、传播文化的责任。凭借对海外市场 的本地化认知与深厚的跨境资源网络，夏阳及新西兰粤商会积极发挥桥梁作用:发起成立"广东预制菜出 海联盟"，助力预制菜首航澳新；在新西兰连续举办广东商品博览会，让广货进入主流视野；设立"广东 预制菜新西兰产销研中心"，推动产品适应性与产学研升级。 面对数字化浪潮，夏阳亦积极"赶潮"，投资打造了融合5G、VR、AI及区块链技术的"云食界"产业互联 网平台，通过智能匹配为预制菜等食品企业精准对接国际买家，搭建高效的海内外贸易服务桥梁。 新西兰粤商会副会长、云食界网络科技有限公司董事长夏阳 1月25日 ...

对广东人而言，年味是从派发"利是"开始的，而一席丰盛的"年菜"更是重头戏。1月23日，第五届中国进出口食品年货节暨媒体+"广货行天下·全球开利 是"年货出海行动在广州启动。 据了解，本届年货节将持续至2月5日。活动采用"线上全域联动+线下沉浸体验"模式，构建多场景消费矩阵，旨在打造"全球商品进中国、中国年货销世 界"的双向流通新格局，让国内外消费者共享广东年味。 作为商务部"2026年全国网上年货节"的重要载体，以及广东省深入推进"广货行天下"春季行动、服务"百县千镇万村高质量发展工程"的关键落地举措，活动 聚焦食品产业内外贸一体化，推动"广货优品"走向国际。中国食品土畜进出口商会副会长于露表示，活动通过打造"媒体＋产业"融合服务模式，推动政策资 源、市场渠道与企业需求精准对接，为广货食品企业拓展国际国内市场，搭建了务实高效的合作平台。 南方+记者 王悦阳 广东年货出海势头强劲。2025年茂名荔枝出口量达5202吨，货值8062万元，同比大幅增长。韶关食用菌等农产品已销往全球22国。乌兹别克斯坦驻广州总领 事馆经济领事表示，中国是乌兹别克斯坦第一大农产品出口市场，期待融合"广东经验"与"乌兹别克味道"，共同开 ...

广货行天下，年 花发车东南亚！ 23000株顺德蝴 蝶兰迎春跨洋_ 南方+_南方plus 广货行天下，广 东年花发车东南 亚！1月24日上 午，由南方农村 报社、佛山市顺 德区农业农村 局、佛山市顺德 区花卉协会、佛 山市旺朝花卉科 技有限公司共同 组织的"广货行 天下！顺德蝴蝶 兰出口东南亚发 车仪式"在佛山 顺德举行。活动 现场，6000多株 精心培育的精品 蝴蝶兰已整装装 柜完毕，这批带 着新春祝福的蝴 蝶兰将奔赴新加 坡；下午，另一 批出口规模更大 的年花货物也已 准备就绪， 17000多株蝴蝶 兰将踏上前往越 南的旅程。 据现场工作人员 介绍，为确保蝴 蝶兰在长途运输 中保持最佳状 态，所有出口蝴 蝶兰均采用符合 国际标准的包装 方案，外层用透 气性薄膜缠绕， 内层放入保鲜 剂，既保证了空 临近年关，年味 渐浓，最具年味 的经典"广 货"——广东年 花，也迎来全年 最火爆的高峰 期。在佛山市顺 德区陈村花卉世 界兰花科技园， 一片热火朝天的 忙碌景象：温室 大棚里，各色蝴 蝶兰竞相绽放； 大棚外，工人们 分工协作，将盆 栽蝴蝶兰打包、 贴上标签，把打 包好的蝴蝶兰搬 上等候已久的运 输车。作为全国 ...

Core Viewpoint - The "Tongue of Guangdong" event aims to elevate the cultural representation of Guangdong's products globally, integrating hard industry support with soft cultural expression to enhance the international image of "Guangdong goods" [1][2]. Group 1: Event Overview - The fifth China Import and Export Food New Year Festival and the "Guangdong Goods Go Global" event commenced on January 23, focusing on cultural elevation alongside product promotion [1]. - This year's festival innovatively combines online and offline experiences, engaging 30 global MCN organizations to create a comprehensive consumption matrix across various platforms [1]. Group 2: Economic Impact - Guangdong's agricultural product import and export value remains the highest in China, with a total exceeding 263.24 billion yuan in the first three quarters of 2025 [5]. - The global reach of Guangdong's products extends to 214 countries and regions, transforming them from mere goods into carriers of culture and emotion [6]. Group 3: Cultural Significance - The essence of New Year goods is emotional consumption, where the quality of products is complemented by cultural narratives and innovative thinking [6]. - Guangdong's traditional foods, such as the Cantonese "Poon Choi" and "Fortune Pig's Feet," have become symbols of nostalgia for overseas Chinese during the Spring Festival [6]. Group 4: Marketing and Sales Strategies - The festival features three main exhibition areas showcasing imported foods, export-to-domestic sales, and signature New Year dishes, facilitating immediate sales through live demonstrations and tastings [7]. - The use of AI tools on major e-commerce platforms enhances consumer experience by accurately matching consumer needs with available products [7]. Group 5: International Collaboration - The RCEP agreement has significantly boosted regional trade, with Guangdong businesses acting as vital links in international cooperation [9]. - The event also highlighted the successful export of Guangdong lychees, with a reported export volume of 5,202 tons valued at 80.62 million yuan in 2025, marking substantial growth [11]. Group 6: Future Directions - The "Media+" strategy aims to empower rural revitalization and enhance the market presence of agricultural products through comprehensive brand and market development [18]. - The event also introduced the "Cloud Food Wisdom AI" initiative, providing businesses with data analysis and compliance consulting to facilitate international trade [13].

Group 1 - The core objective of the "Guangdong Goods Going Global" initiative is to enhance market expansion, boost sales, strengthen brand recognition, and stabilize expectations through a combination of online and offline strategies [4][5] - The first promotional event for home appliances in Foshan resulted in a 110% increase in overall sales compared to the previous day, with some new products seeing sales growth exceeding 200% [4] - The initiative includes a series of 12 online promotional events leading up to the Spring Festival, aimed at stimulating industrial product consumption [4] Group 2 - The business system plans to organize over 323 domestic exhibitions and 265 international exhibitions, involving more than 60,000 enterprises, to promote Guangdong products [5] - The "Guangdong Year Flavor" event launched in Shantou attracted over 100 foreign participants from more than 30 countries, showcasing local cuisine and cultural performances [6][7] - Upcoming activities include a major cultural tourism consumption event in Foshan, a non-heritage shopping month in Guangzhou, and over 60 themed live broadcasts to promote local products [7] Group 3 - The agricultural sector is focusing on promoting local specialties through a series of activities, including product showcases in major cities and the establishment of mobile sales stations [8] - Various local events are being organized to highlight regional specialties, enhancing consumer engagement and brand recognition [8] - Initial data indicates that the "Guangdong Goods Going Global" initiative has led to significant sales increases and heightened consumer interest, with international participation further expanding the global influence of Guangdong products [8]

Group 1 - The total import and export volume of Guangzhou reached 605.05 billion yuan in the first half of the year, marking a year-on-year growth of 15.5%, setting a historical record for the same period [2][4] - The 137th Canton Fair saw over 900 participating enterprises from Guangzhou, conducting nearly 200 supply-demand matching activities, resulting in a cumulative intended transaction amount of 2.7 billion USD, a historical high [2][4] - The export of mechanical and electrical products increased by 14%, while the export of computer integrated manufacturing technology surged by 51%, and clothing and accessories exports rose by 19% in the first half of the year [3][4] Group 2 - The city government is providing substantial support for enterprises participating in over 300 overseas exhibitions in 2025, offering up to 80% subsidies for booth fees and special support for promotional activities [3] - The import and export volume with the European Union reached 105.24 billion yuan, growing by 30.5%, while trade with ASEAN countries reached 101.91 billion yuan, increasing by 36.7% [3] - Private enterprises in Guangzhou accounted for 60.4% of the city's foreign trade, with a total import and export volume of 365.35 billion yuan, reflecting a growth of 27.9% [4]