根据荣耀方面此前披露的数据，2025年其全球手机发货量首次突破7100万台，整体增长9%。其中，海 外市场的销量增长达到47%，占比首次超过其全球总销量的一半。 荣耀表示，拉美和中东非地区已成为其重要的海外增长市场，已在17个重点国家的市场份额超过10%。 公司正在加速推进海外本地化布局，以支持业务的持续增长。 凤凰网科技讯1月19日，荣耀产品线总裁方飞在发布会上公布了公司过去一年在海外市场的业绩。数据 显示，荣耀2025年在拉美、中东及非洲等市场的出货量已超过1000万台，并成为海外市场增速最高的主 流手机品牌。 方飞透露，在部分区域市场，荣耀表现突出。其中，在马来西亚，荣耀手机和平板的市场份额实现"双 登顶"；在欧洲市场，其折叠屏产品的市场份额也已进入前两名。 ...

Core Insights - The first Global Consumer Electronics Innovation Conference (CEIC 2025) opened in Shenzhen, focusing on "New Electronics, New Experiences, New Consumption" with participation from nearly 300 tech companies and over 20,000 attendees on the first day [1][11] - The conference emphasized breakthroughs in "root technologies" and the construction of an all-scenario ecosystem, shifting competition in consumer electronics from hardware specifications to underlying systems and AI ecosystems [1][11] Group 1: Smart Devices and Root Technologies - The smart terminal area showcased intense competition, with Huawei and Honor highlighting "ecosystem" and "underlying technology" [3] - Huawei unveiled its HarmonyOS 6 products, demonstrating seamless device collaboration, while also introducing the new StarFlash earphones, which significantly improve connection speed and reliability compared to traditional Bluetooth [3] - Honor focused on foldable screen applications and new display technologies, showcasing its first naked-eye holographic VR device [3] Group 2: AI and Data Privacy - As devices become fully AI-enabled, data privacy has emerged as a cornerstone for building ecosystem trust, with manufacturers emphasizing "security and trustworthiness" in their AI strategies [4] - Honor's YOYO AI assistant received a top-tier certification for user privacy protection, showcasing the company's commitment to integrating privacy into AI design [4] Group 3: AIoT and Full-Scene Applications - The integration of root technologies like HarmonyOS and StarFlash is accelerating the realization of an AIoT (Artificial Intelligence of Things) landscape, with smart cars and home devices demonstrating interconnected capabilities [5] - Major automotive companies showcased vehicles with features enabling remote control of home devices, highlighting the importance of seamless interaction between cars and smart homes [5] Group 4: Core Chips and Components - The new technology exhibition highlighted essential chips and components that support smart devices, with companies like Shanghai HiSilicon and Ouyue Semiconductor presenting advanced solutions for consumer electronics and smart homes [7] - Innovations included AI chips for automotive applications and advanced imaging technologies for autonomous driving and robotics [7] Group 5: Embodied Intelligence and Real-World Applications - The transition of large models from cloud to "embodied intelligence" is crucial for AI implementation, as demonstrated by an AI explanation robot at the conference [9][10] - The competition among AI model providers is shifting towards practical applications, with a focus on integrating AI into real-world business processes [10] Group 6: Industry Support and Future Outlook - Shenzhen's supportive policies, including a 5 billion yuan AI terminal fund, are facilitating innovation in the consumer electronics sector [10] - The CEIC 2025 is viewed as a platform for industry upgrade and global collaboration, marking a historic shift for China's consumer electronics industry from following technology to leading innovation [11]