Core Viewpoint - The eighth China International Import Expo (CIIE) is being held in Shanghai, where Kao Corporation showcases its commitment to the Chinese market with products tailored to local consumer needs [1][2]. Group 1: Product Customization and Development - Kao has introduced several products specifically designed for the Chinese market, focusing on skincare, sun protection, hair dye, and feminine care, with most new products being locally produced [3][5]. - The new Curel Ryukou Shuhon series targets Chinese women with sensitive skin, addressing issues like dryness and redness, leveraging nearly 40 years of research in ceramide care [3]. - The brand Fino has also localized its production, with the launch of the "Net Clear Oil Control Cleansing Foam" and "Moisture Essence Cleansing Oil," showcasing innovative amino acid formulations [4][5]. Group 2: Strategic Positioning in Shanghai - Shanghai is a key market for Kao, serving as the initial entry point into China and the location for the global headquarters of the Fino brand, reflecting the city's advantages in policy, talent, and consumer insights [7][8]. - The company emphasizes the importance of local R&D and product optimization to meet the evolving demands of Chinese consumers, particularly in response to trends like the rise of domestic brands and green consumption [8]. Group 3: Future Plans and Market Insights - Kao plans to continue leveraging the CIIE as a platform for innovation that integrates Japanese technology with Chinese consumer needs, aiming for further growth in the local market [9]. - The company has successfully captured the Z-generation's preferences through a localized team in Shanghai, which allows for precise market testing and product promotion [8].

自1993年进入中国，三十载精耕细作，花王见证了中国消费市场的变迁，以同行者的姿态一起成长。 这次进博会，花王带来了多款贴合中国市场需求的产品，从美妆个护新品迭代到产业技术延伸，从可持续发展理念到用户互动新场景，花王始终 以"生活者"为核心锚点，与中国市场"同美共生"。 大仓诚一介绍称，花王此次参展产品具有一个鲜明特质——量身定制。其直言，此次参展的品牌矩阵聚焦中国生活者护肤、防晒、染发、生理护理等 多种需求，大部分新品已实现本土生产，如芙丽芳丝氨基酸系洁卸新品、珂润琉光修红系列等。 11月5日至10日，第八届中国国际进口博览会（下称"进博会"）在上海国家会展中心举办，连续八年参展的"全勤生"花王携"同美共生 质造未来"主题 亮相，带来多款贴合中国市场需求的成果。 0:00 一年一度的"进博时间"又到了。 花王（中国）化妆品事业总经理大仓诚一对《国际金融报》记者表示，今年花王希望继续以进博会为纽带，一边优化产品以适配中国需求，一边进一 步扩大 "消费者朋友圈" 与"产业朋友圈"，与中国市场共同成长。 "中国定制" 对于花王而言，上海是一个极具意义的市场，花王发展历程中的很多关键画面中都出现了上海的身影。 珂润 ...